ASHUTOSH BHAGAT

Clients Worked On:

• Essentially Nothing Mobile, The Coca-Cola Company(Coca-Cola, Maaza, Limca Sportz)
• Mars Chocolates, Mars Petcare, Adidas, Reebok, Tide Waters(Veedol), Shell, Indeed, Subway, Richemont, Koovs

Responsibilities

• Increase revenue through diverse product usage
• Constructing Annual, Launch and Campaign Strategy
• Devising 360 strategies in synergy with the marketing strategy of the brands
• Bringing in media agnostic campaign thought towards achieving the business goals
• Being bridge between local, regional, and global stakeholders for global-tied accounts
• Working on the brand reviews of the clients
• Providing client with innovative ideas for the brands to make the brand more visible
• Campaign evaluation

Awards and Recognitions

• Coca-Cola campaigns won Emvies, Abby's, Campaign Asia, FOMA, ET Shark Awards, MMA Smarties, IMA, WPP Ignite, etc.
• Maaza won Abby's Silver for Best Use Of Radio.
• Emvies Silver 2019 for Best Integrated Campaign – Services, for Adidas Real Kashmir campaign.
• System Planning Awards Silver 2020 for Snickers Exam Bar Campaign.

Clients Worked On:

• LG, Faces, Bagrry's & New Business Development

Responsibilities

• Constructing Annual, Launch and Campaign Strategy
• Devising media strategies and media plans in synergy with the marketing strategy of the brands
• Creative & Brand thought synergy with media
• Negotiating and finalizing deals with TV channels
• Working on the brand reviews of the clients
• Activating Multi-media campaign
• Providing client with innovative ideas for the brands to make the brand more visible
• Pre and post evaluation of the campaign
• Generating new business opportunity for the agency

Clients Worked On:

• OLX, Uninor Wireless Ltd., Jabong.com, Honda, Videocon, Aircel, Pepsi etc

Responsibilities:

• Launch & Annual Strategy
• Devising media strategies and media plans in synergy with the marketing strategy of the brands
• Negotiating and finalizing deals with TV channels
• Coordinating with the creative agencies for branding activities for the client
• Providing client with innovative ideas for the brands to make the brand more visible
• Pre and post evaluation of the campaign
• Provide data support

Awards & Recognitions

• Gold Abby Award at Goafest For Best Use Of Special Event For OLX Great Indian Ride
• Bronze Abby Award at Goafest For Best Use Of Sponsorship For OLX in Look Who’s Talking
• Aircel Save The Tiger campaign was recognized as one of the most successful CSR campaign by Economic Times

• Strategic Planning - Work along with the agency, on the annual media strategy, which is based on competition analysis and business objectives
• Property Building - Identifying, closing and monitoring the media properties
• Implementation Planning Involves briefing the agency on plan objectives and timelines, supervising scheduling of spots, monitoring implementation and examining post evaluation of the plan against agreed benchmark
• Reports - Validate and analyze periodic SOV, SOE, FCT Reconciliation and CPRP reports
• Coordinating with the internal counterpart, the agency and broadcasters on a regular basis for various campaigns
• Media Spends - Periodic tracking and reconciliation of media spends for all brands
• Billing - Aid the Finance teams and the media agency in resolving billing disputes to facilitate timely raising of purchase orders and payment of media invoices
• Track Reports - Work closely with Business Excellence team on Brandtrack reports