Ashutosh Jha

Work History

Senior Manager - Growth Marketing

Onsurity

05.2022 - Current

Promoted within 6 months for delivering high-impact campaigns and building a scalable growth engine across Onsurity’s B2B and B2B2C models
Built Onsurity’s complete marketing ecosystem on HubSpot—setting up end-to-end workflows, funnel automation, tracking layers, event and offline conversion capture, and ad platform integrations (Google, Meta, LinkedIn)
Implemented dynamic lead assignment logic, audience segmentation, and audience sync between HubSpot and ad platforms to ensure performance alignment
Directly managed budgets across performance, affiliates, product, ABM, and operational MarTech tools, aligning investments with pipeline ROI and CAC targets
Led revenue operations across marketing and sales—streamlining forecasting, attribution, and pipeline visibility from MQL to SQL to revenue
Lead and mentor a cross-functional team of specialists across performance marketing, SEO, organic content, campaign ops, and product GTM
Designed and deployed an Account-Based Marketing program (1:1,1:few nd 1:many) for the Business Expansion Team using 6sense intent data, Apollo prospecting, persona mapping, and thought leadership content—driving a 20%+ lift in enterprise pipeline
Own lead data architecture across B2B (via CRM) and B2B2C (via SharePoint), orchestrating end-to-end lead flows, attribution models, and reporting dashboards
Run full-funnel, multi-channel, lead nurturing campaigns (Email, WhatsApp, RCS, Push, Meta, LinkedIn) across TOFU to BOFU, improving conversion velocity by 20%+ and lead engagement by 35%
Manage agency partnerships and lead qualification for demo generation—contributing 40%+ of marketing pipeline
Drive lifecycle marketing strategies for both B2B onboarding and B2B2C member journeys, including WhatsApp bot automation, nurture flows, and remarketing triggers
Deliver GTM strategies and product marketing narratives for key launches; oversee sales enablement playbooks, positioning, and outreach templates
Evangelise AI adoption across teams, designing internal prompt frameworks and campaign workflows
Lead event-driven demand generation and outreach journey design for offline-to-online conversion
Migrated entire MarTech infrastructure from HubSpot and LeadSquared to Zoho One—integrating CRM, automation, analytics, attribution, and internal tool sync

Head - Growth Marketing (Founders Office)

Housejoy

01.2021 - 05.2022

Reported directly to the founders to lead growth marketing, CRM strategy, and marketing operations for multi-vertical services (home construction, renovation, beauty, and home maintenance)
Owned full-funnel campaign delivery—from lead acquisition to lifecycle automation—across channels like Google Ads, Meta, WhatsApp, SMS, and email
Managed CRM implementation and marketing automation systems, aligning workflows across HubSpot and internal tools for attribution, lead routing, and nurturing
Designed retargeting and cross-sell journeys for repeat user cohorts and improved CAC payback across categories
Collaborated with GTM, content, and product teams to launch new service lines and scale city-level marketing performance by 2x

Head - Marketing

The Blah Concepts

01.2020 - 01.2021

Led growth and performance campaigns for global clients across D2C, aviation, and apparel sectors
Defined CRM nurture strategies and campaign workflows; built audience segmentation, creatives, and automation logic
Delivered campaign ROI dashboards, aligning CAC targets to paid and organic mix across platforms

Growth Marketing Manager

Combat Kinetics

09.2018 - 01.2020

Rebranded Combat Kinetics and defined positioning in a crowded fitness startup space.
Built and scaled inbound acquisition through storytelling-based content, influencer collaborations, and program-led outreach
Managed CRM journeys and lifecycle automations for lead nurturing, program engagement, and customer retention
Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
Managed end-to-end campaign operations and funnel management with targeted content and audience timing
Drove demand generation through city-wide events and activations; refined sales strategy to convert demand into pipeline growth

Program Manager - South India (Contract)

Enactus India

11.2017 - 09.2018

Mentored student-run social enterprises across 20+ institutions in South India across sales, marketing and revenue.
Designed communication templates, pitch decks, and program frameworks for annual Enactus India events.
Managed cross-functional teams for successful project completion within deadlines and budgets.

Process Executive - Data (Google AdWords)

Cognizant Technology Solutions

10.2016 - 11.2017

Worked on Google AdWords Snippets & Website Analysis for quality assurance and tagging accuracy by achieving 95% accuracy.
Supported internal process documentation and keyword auditing.

Intern

Krea

07.2016 - 10.2016

Supported staff members in their market research and daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
Worked on guerrilla marketing, experiential events, and research for brand engagement projects

Marketing Manager (Contract)

Visualizee Events

01.2016 - 07.2016

Handled client servicing, concept creation, and social media buzz for sponsors and partners.
Led event branding strategies for celebrity events.

Summary

Overview

Work History

Senior Manager - Growth Marketing

Head - Growth Marketing (Founders Office)

Head - Marketing

Growth Marketing Manager

Program Manager - South India (Contract)

Process Executive - Data (Google AdWords)

Intern

Marketing Manager (Contract)

Education

B.E -

PGD - Data Science

Master of Science - Data Science

Skills

Certification

Timeline

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