Years of CRM Marketing Experience
Hi, I’m
Ashutosh Kumar Rai
Gurgaon,HR
Summary
Marketing professional with 7 years of experience in developing and implementing multi-channel CRM, loyalty, and growth marketing programs across various industries including fintech, lending, e-tailing, retail, hospitality, F&B, and wellness. Skilled in driving revenue growth through strategic marketing initiatives. Adept at leading diverse teams encompassing creative/operations and technical/delivery functions to successfully deliver complex and innovative projects. Proficient in utilizing marketing automation tools to create customer journeys and engage customers across multiple channels such as SMS, email, WhatsApp, push notifications, in-app messaging, IVR, and sales outsourcing for improved funnel performance.
Overview
7
Work History
PayU Payments Private Limited
Manager-Digital Channels
10.2022
Job overview
- Help Lenders Acquire customers using PayU's Database and Intelligence via Multi-Channel Marketing
- Test different TGs for different lenders on different Channels using Marketing automation tools
- Scaling of the channels on Marketplace such as SMS/IVR/E-Mail/WhatsApp/Facebook Custom List
- PnL ownership for all channels and Customers(e.g
- SBI Cards, Amex, Bajaj Finance, Navi finance, etc.)
- Content and Creative responsibilities for all the channels and customers
- Presentation of performances to the client and negotiation of commercials
- Manging the costs of different channels engaging with pool of service providers of all channels.
SmartCoin Financials Pvt Ltd
Marketing Manager, Engagement and Retargeting
09.2021 - 09.2022
Job overview
- Build Re-targeting strategy from bottom to the top of funnel
- Building KPIs of Retention Marketing and ensuring we meet them month on month
- Using AB Testing in campaigns to improve time-content quotient
- Running experiments to identify best retargeting strategies
- Building communication as a story for retargeting campaigns
- Strategized consumption of Multi-channel, SMS, E-mail, Push, WhatsApp, Telesales and OBD
- Partnership with different rewards ecosystem to improve reward ecosystem
- Engagement of users not eligible for 1 product with other products for extended stay in the ecosystem
- Building customer persona to map in segments for hyper-personalized communication.
EasyRewardz Software Services Pvt. Ltd.
Customer Success Manager
02.2018 - 09.2021
Job overview
- Effectively execute a holistic set of marketing campaigns ranging from Email, SMS, Mobile Push, Onsite Marketing to maintain high level customer engagement
- Designing Monthly Campaign Calendar of Campaigns basis Store-wise Analytics, Region-Wise Analytics, SKU-wise Analytics and RFM Segments
- Reporting performance of Campaigns across periods
- RoI reporting basis the test vs control performance and incremental sales
- Finalizing the program structure after processing the raw PoS data into a member level, transaction level, and SKU level, thereby analysing it over the RFM scale, keeping in mind the margin allocation by the client
- Mining & analysing the data from program level to Region, State, Store and SKU level and defining the problem at micro level and aligning campaigns basis the same
- Predicting the sales of a particular region, store, state and program level basis the historic data and prescribing the solutions basis the comparison of behavioural KPIs of Performing & Non-performing categories
- Preparing Monthly, Quarterly and Yearly presentation decks at all levels, for clients on the performance, Campaign RoI and Revenue
- Building Customer Persona for various clients across industry, basis their spends, visits, consumption habits and demographic details.
Holiday Triangle Travel Pvt. Ltd.
Account Manager
01.2018
Job overview
- On-Boarding/Training: Travel Agents are on boarded after B2B team converts them
- They are introduced and data collection is done
- Leads Assigning: Leads are prioritized as per agent's performance, age, capacity and other metrics
- Performance Analysis/Reporting: Analysing agent's performance basis sales and leads converted, from which channels they converted, help them with a plan for the next month, so they can improve on their numbers
- Basis same, assign them target for the coming month
- Fraud Check: Keep a check on the frauds, if an agent found then penalize /Churn them
- Team Management: Internal Co-ordination among Sales team to help the vendors achieve their targets
Education
DIT University, Dehradun
B. Tech Mechanical
01.2017
University Overview
Percentage: 6.7 CGPA
12th from Science & Maths
01.2013
University Overview
- Percentage: 87.8%
- Board: CBSE Board
Skills
CRM
Customer LifeCycle Management
Marketing Automation
Retention Marketing
Loyalty and Rewards
Multi-Channel Marketing
Campaign Management
Data Analytics
Customer Segmentation
MoEngage/Netcore/Clevertap
Excel/SQL/Tableau
Cross-Functional Teamwork
Timeline
Manager-Digital Channels
PayU Payments Private Limited
10.2022
Marketing Manager, Engagement and Retargeting
SmartCoin Financials Pvt Ltd
09.2021 - 09.2022
Customer Success Manager
EasyRewardz Software Services Pvt. Ltd.
02.2018 - 09.2021
Account Manager
Holiday Triangle Travel Pvt. Ltd.
01.2018
DIT University, Dehradun
B. Tech Mechanical
12th from Science & Maths
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