Summary
Overview
Work history
Education
Skills
Certification
Hobbies
Timeline
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ASHUTOSH PANDEY

ASHUTOSH PANDEY

Haridwar,India

Summary

Digital Marketing Strategist & Growth Catalyst

As a results-driven Digital Marketing Manager with over 8 years of experience, I excel at spearheading innovative marketing strategies across diverse industries. My track record speaks for itself: I've consistently driven substantial revenue growth, including a 28% increase in annual revenue, through data-driven, omni-channel campaigns. I pride myself on my ability to leverage cutting-edge marketing technologies and analytics to optimize ROI, having improved customer targeting accuracy by 35% and campaign effectiveness by 20%.

My expertise lies in:

-Developing and executing comprehensive digital marketing strategies (SEO, SEM, SMM, PPC, ORM)

-Leading cross-functional teams to deliver 95% on-time, on-budget project completions

-Negotiating strategic partnerships, resulting in 40% increase in brand reach and 25% boost in conversion rates

-Product marketing and lifecycle management, achieving 150% of first-year sales targets for new products

I combine creative thinking with technical acumen to transform market insights into actionable strategies, consistently outperforming competitors in digital engagement metrics. My skill in streamlining marketing processes through automation has enhanced team productivity by 35%. I'm passionate about staying ahead of market trends and leveraging emerging technologies to drive business growth and enhance brand visibility.

Throughout my career, I've demonstrated my ability to adapt to rapidly changing market conditions and deliver results. Whether it's crafting compelling narratives for high-profile clients, optimizing sales funnels to reduce customer acquisition costs by 30%, or implementing robust performance tracking systems, I bring a strategic, data-driven approach to every challenge.

I thrive in dynamic environments where I can apply my diverse skill set to drive marketing innovation and business growth. My goal is to continue pushing the boundaries of digital marketing, creating impactful strategies that resonate with audiences and deliver measurable results for forward-thinking organizations.

Overview

8
8
years of professional experience
1
1
Certification

Work history

Marketing Manager

Cxsphere
Ontario(Remote), Canada(Remote)
05.2023 - Current
  • Orchestrated comprehensive marketing and planning initiatives by aligning team efforts with company objectives, resulting in 28% increase in annual revenue through targeted strategies.
  • Leveraged deep industry knowledge to develop and implement cutting-edge marketing strategies, staying ahead of market trends and outperforming competitors in digital engagement metrics.
  • Negotiated and secured strategic partnerships by identifying mutually beneficial opportunities with clients, influencers, and brand ambassadors, resulting in 35% increase in brand reach and 20% boost in conversion rates.
  • Expanded market reach by conducting thorough demographic analysis, identifying three new customer segments, and tailoring marketing messages to each, leading to 40% increase in customer acquisition.
  • Implemented real-time campaign performance monitoring system, allowing for agile strategy adjustments that improved ROI by 25% and consistently met or exceeded business goals.
  • Developed multi-faceted marketing strategy by analyzing macro trends, opportunities, and challenges, resulting in successful product launches that captured 15% market share within first quarter.
  • Optimized sales methods through A/B testing and customer journey mapping, enhancing engagement rates by 30%, improving customer acquisition by 25%, and increasing retention rates by 20%.
  • Conducted comprehensive market research using both qualitative and quantitative methods, uncovering three emerging market opportunities that led to development of two new product lines.
  • Created data-driven marketing plans aligned with departmental KPIs, resulting in 40% increase in marketing qualified leads and 15% improvement in interdepartmental collaboration.
  • Streamlined administrative operations for front-line sales teams by implementing new CRM system and providing targeted training, reducing administrative time by 30% and increasing sales productivity by 25%.
  • Crafted and delivered compelling sales presentations to high-profile clients, resulting in 45% close rate and securing three major accounts worth over $2 million in annual revenue.
  • Implemented advanced analytics tools to analyze customer data and campaign performance, leading to 35% improvement in customer targeting accuracy and 20% increase in campaign effectiveness.
  • Established feedback loop system incorporating performance data and client input, driving continuous improvement initiatives that increased customer satisfaction scores by 40%.
  • Led cross-functional client meetings to define project scopes, resulting in 100% on-time, on-budget project deliveries and 95% client satisfaction rate.
  • Executed new product launches and market expansions through meticulous project planning and cross-departmental coordination, achieving 150% of first-year sales targets for new products.
  • Fostered cross-functional collaboration to address departmental challenges, implementing solutions that reduced operational friction by 50% and improved overall efficiency by 30%.
  • Forged strategic marketing and branding partnerships with five high-profile clients, expanding company reach by 75% in key target markets and generating $3 million in new business opportunities.
  • Utilized multi-source data analysis to optimize sales and delivery terms, resulting in 15% increase in profit margins and 25% improvement in customer satisfaction with delivery times.

Marketing Manager

Shivalik Group Of Colleges
Dehradun, India
09.2022 - 05.2024
  • Spearheaded comprehensive marketing and planning initiatives, aligning strategies with company goals, resulting in 20% increase in overall business growth.
  • Leveraged deep industry knowledge to develop and implement cutting-edge marketing strategies, leading to 30% improvement in market positioning and brand awareness.
  • Secured strategic partnerships by negotiating favourable contracts with clients, influencers, and brand ambassadors, resulting in 40% increase in brand reach and 25% boost in conversion rates.
  • Crafted and executed cohesive social media marketing strategy across multiple platforms, increasing engagement rates by 50% and follower growth by 75% within six months.
  • Revamped sales methods through customer journey mapping and A/B testing, enhancing customer engagement by 35%, improving acquisition rates by 28%, and boosting retention by 22%.
  • Designed and implemented omnichannel marketing strategies, resulting in seamless customer experience and 45% increase in cross-channel conversions.
  • Orchestrated targeted ad campaigns across Facebook, Google, and email, achieving 60% increase in click-through rates and 40% reduction in cost per acquisition.
  • Optimized company website and CRM systems, improving user experience by 55% and increasing lead capture efficiency by 40%.
  • Conducted in-depth analysis of ad expenditure, creating comprehensive reports that led to 30% improvement in ad budget allocation and 25% increase in ROI.
  • Identified and implemented new marketing automation tools, streamlining processes and increasing team productivity by 35%.
  • Led cross-functional teams in managing complex marketing projects, ensuring 95% on-time, on-budget delivery and achieving project goals consistently.
  • Enhanced website performance through meticulous on-page and off-page SEO strategies, resulting in 70% increase in organic traffic and 40% improvement in conversion rates.
  • Managed and optimized paid campaigns across multiple platforms, driving 50% increase in qualified leads and 35% boost in sales revenue.
  • Implemented robust performance tracking system for team and projects, leading to 25% improvement in overall efficiency and 20% increase in goal achievement rates.
  • Executed targeted keyword strategies, increasing quantity of keywords ranking on Google SERPs by 65% for multiple brands, significantly enhancing online visibility.
  • Developed and implemented comprehensive digital marketing strategies encompassing SEO, SEM, SMM, PPC, and ORM, resulting in 55% increase in online brand presence and 40% growth in digital-driven sales.
  • Designed and optimized lead and sales funnels for various courses, increasing conversion rates by 45% and reducing customer acquisition costs by 30%.
  • Orchestrated diverse marketing activities including on-site merchandising, affiliate marketing, email campaigns, and seasonal promotions, resulting in 40% increase in overall marketing ROI and 30% growth in customer lifetime value.

Digital Marketing Executive

Lithan (eduCLaaS) Pte Ltd
Singapore, Remote
02.2022 - 09.2022
  • Managed team of 8 and company projects
  • Monitored website traffic and analysed data for On-Page and Off-page SEO
  • Managed paid campaigns to increase business sales
  • Tracked team and project performance and implemented improvements.

Digital Marketing Manager

EcooTechnologies
Haridwar, India
07.2018 - 07.2021
  • Managed team and company projects
  • Monitored website traffic and analysed data for On Page and Off page SEO
  • Managed paid campaigns to increase business sales
  • Tracked team and project performance and implemented improvements
  • Increased quantity of target keywords for different brands on Google SERPs by 65%
  • Implemented SEO, SEM, SMM, PPC, and ORM strategies
  • Created lead and sales funnels for different businesses
  • Worked with brands to increase contribution through promotions and improving accuracy of content, rates, and inventory
  • Planned and executed all marketing activities, including on-site merchandising, affiliate marketing, email marketing, search engine marketing, and title-based/seasonal promotional offers.

Web Development and Digital Marketing Manager

Nars Development (Own Startup)
Haridwar, India
07.2021 - 02.2022
  • Managed team and company projects
  • Monitored website traffic and analysed data for On-Page and Off-page SEO
  • Managed paid campaigns to increase business sales by 20%
  • Tracked team and project performance and implemented improvements.

Digital Marketing Assistant Manager

Vibrant Exhibitions Pvt Ltd
Haridwar, India
06.2016 - 06.2018
  • Managed various marketing projects and events for clients such as Tata Steel, TCI SCS, Hero Electric, and Lovegen
  • Developed strategic marketing plans for new products and conducted market research
  • Planned and executed promotions and advertising campaigns
  • Assisted in digital marketing activities, including on-site merchandising, affiliate marketing, email marketing, search engine marketing, and title-based/seasonal promotional offers.
  • Spearheaded annual marketing strategy, incorporating multiple campaigns in alignment with brand vision.

Education

BTech(Mechanical) - Engineering

Uttarakhand Technical University
Dehradun, Uttarakhand
04.2001 -

Advanced Marketing Strategy & Analytic - Marketing & Analytics

Indian Institute of Management, Kozhikode
Kozhikode, Kerala

Marketing Analytics - Marketing & Analytics

University Of Virginia
Remote

Skills

  • B2B Marketing
  • Marketing Strategy
  • Google Analytics
  • Omni-Channel Marketing
  • HubSpot Marketing
  • WordPress
  • Go-to-Market Strategy
  • Product Marketing
  • Google Tag Manager
  • Google Data Studio
  • CRM management
  • Search Engine Optimisation (SEO)
  • Product lifecycle management
  • Cross-functional team leadership

Certification

  • Google Ads Search Certification- Google
  • New Models Of Business in Society- University of Virginia
  • Marketing Analytics - University of Virginia
  • AI for Everyone - Deeplearning.ai
  • Getting started with Mistral- Deeplearning.ai
  • Data science with R
  • Data Science with Python
  • Machine learning advanced certification training
  • Tableau Desktop 10
  • Big Data, Hadoop and Spark developer

Hobbies

  • Workout
  • Sports
  • Exploring new ideas

Timeline

Marketing Manager

Cxsphere
05.2023 - Current

Marketing Manager

Shivalik Group Of Colleges
09.2022 - 05.2024

Digital Marketing Executive

Lithan (eduCLaaS) Pte Ltd
02.2022 - 09.2022

Web Development and Digital Marketing Manager

Nars Development (Own Startup)
07.2021 - 02.2022

Digital Marketing Manager

EcooTechnologies
07.2018 - 07.2021

Digital Marketing Assistant Manager

Vibrant Exhibitions Pvt Ltd
06.2016 - 06.2018

BTech(Mechanical) - Engineering

Uttarakhand Technical University
04.2001 -

Advanced Marketing Strategy & Analytic - Marketing & Analytics

Indian Institute of Management, Kozhikode

Marketing Analytics - Marketing & Analytics

University Of Virginia

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ASHUTOSH PANDEY