Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Disclaimer
AdministrativeAssistant
Ashutosh Ranjan

Ashutosh Ranjan

Bangalore

Summary

Results-driven Senior Manager with over 16 years of experience in client servicing, event management, and integrated marketing solutions. Adept at building end-to-end concepts, driving execution within timelines, and ensuring P&L ownership through efficient vendor negotiations and cost optimization. Proven track record of acquiring and engaging clients, leading cross-functional teams, and delivering impactful on-ground activations that align with business objectives and enhance brand presence.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Senior Manager: Business

BMEG Pvt. Ltd.
02.2025 - Current
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Consolidated vendors and renegotiated contracts to optimize costs.
  • Spearheaded client relationship management by engaging with new and existing clients, conducting requirement-gathering sessions, and translating briefs into actionable concepts.
  • Conceptualized and developed end-to-end event strategies, including creative ideation, budgeting, and detailed project timelines for seamless execution.
  • Oversaw vendor management and negotiations, ensuring cost optimization while maintaining quality standards, directly contributing to P&L efficiency.
  • Key Campaigns: Casagrand Evon launch Hyderabad, RummyCulture RWA Connect Bangalore, Nippon Life India Asset Mgmt Ltd. Customer Meet.

SENIOR KEY ACCOUNTS MANAGER- CORPORATE SALES

MUSIC BROADCAST LTD.
05.2024 - 12.2024
  • Devised strategic marketing plans aligning with client objectives.
  • Contributed to the creation and execution of development plans in collaboration with a diverse team.
  • Engaged new business opportunities to enhance revenue streams.
  • Key campaigns: Pincode App Launch, Lifestyle store launch and sale campaigns.

GROUP HEAD- BRANDED CONTENT (CINEMA + OOH ADVERTISING)

GROUPM OOH SOLUTIONS
01.2020 - 05.2024
  • Designed and implemented creative media strategies to achieve marketing goals.
  • Executed responsibilities aligning with relevant standards, policies, and guidelines fostering business growth.
  • Ensured timely attainment of business goals through coordinated efforts with diverse channels.
  • Oversaw cinema activation advertising briefs and out-of-home brand campaign management.
  • Aligned integrated marketing plans with organization's fiscal objectives through strategic planning and execution.
  • Key campaigns: Wakefit OOH brand campaign, HAYU OTT India Launch, Flipkart BBD 2023 innovation campaign with Spice Jet, Duolingo App Launch, ABFRL Long term cinema deal.

MANAGER- BRANDED CONTENT (CINEMA ACTIVATIONS)

INTERACTIVE TELEVISION PVT. LTD. (GROUP M)
07.2016 - 12.2019
  • Collaborated on client briefs to meet marketing objectives through cinema advertising across India.

OPERATIONS HEAD- BTL ACTIVATIONS

R N EVENTSOURCE MANAGEMENT PVT. LTD.
02.2013 - 06.2016
  • Successfully grew business by establishing and nurturing relationships with new clients
  • Developed and implemented creative strategies for clients while adhering to their budget constraints
  • Oversaw a team of 6 operation executives, delegating and supervising tasks as necessary.
  • Facilitated the development of a highly competent operations team through precise training.
  • Key campaigns: Haywards 5000 Hausley ki Udaan, DNA Living rich expo, Opp fan park WT20, Corporate events for CGI, Toyota, Swiss Re, Titan etc.

OPERATION EXECUTIVE

R N EVENTSOURCE MANAGEMENT PVT. LTD.
06.2009 - 02.2013
  • Executed tailored strategies to plan, coordinate, and manage successful on-ground events for leading brands that amplified customer engagement.
  • Analyzed events and implemented strategies in line with brand objectives.
  • Facilitated development of business opportunities by building trust and credibility with clientele.
  • Key campaigns: Tata Tea Vrath Yatra, Idea Nukkad Natak brand campaign, Knock Out-Balashali Anishu etc.

Education

HR and Marketing Management - HR And Marketing Management

YBN University
Ranchi, Jharkhand
06.2019

Skills

  • Analytical thinking
  • Below-the-line activation strategist
  • Effective verbal communication and presentation skills
  • Effective conflict resolution
  • Time management
  • Sales analysis
  • Effective negotiation abilities
  • Competitor Analysis
  • Marketing Strategy Development
  • Market Trend Analysis

Certification

  • HTTPool Certification on LinkedIn, 2018
  • HTTPool Certification on Twitter, 2018

Languages

Hindi
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Kannada
Upper intermediate (B2)

Timeline

Senior Manager: Business

BMEG Pvt. Ltd.
02.2025 - Current

SENIOR KEY ACCOUNTS MANAGER- CORPORATE SALES

MUSIC BROADCAST LTD.
05.2024 - 12.2024

GROUP HEAD- BRANDED CONTENT (CINEMA + OOH ADVERTISING)

GROUPM OOH SOLUTIONS
01.2020 - 05.2024

MANAGER- BRANDED CONTENT (CINEMA ACTIVATIONS)

INTERACTIVE TELEVISION PVT. LTD. (GROUP M)
07.2016 - 12.2019

OPERATIONS HEAD- BTL ACTIVATIONS

R N EVENTSOURCE MANAGEMENT PVT. LTD.
02.2013 - 06.2016

OPERATION EXECUTIVE

R N EVENTSOURCE MANAGEMENT PVT. LTD.
06.2009 - 02.2013

HR and Marketing Management - HR And Marketing Management

YBN University

Disclaimer

I, Ashutosh Ranjan, hereby affirm that the information provided above is accurate and true to the best of my knowledge and belief.

Ashutosh Ranjan