Ashutosh Ranjan
Bangalore
Summary
Results-driven Senior Manager with over 16 years of experience in client servicing, event management, and integrated marketing solutions. Adept at building end-to-end concepts, driving execution within timelines, and ensuring P&L ownership through efficient vendor negotiations and cost optimization. Proven track record of acquiring and engaging clients, leading cross-functional teams, and delivering impactful on-ground activations that align with business objectives and enhance brand presence.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Manager: Business
BMEG Pvt. Ltd.
02.2025 - Current
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Consolidated vendors and renegotiated contracts to optimize costs.
- Spearheaded client relationship management by engaging with new and existing clients, conducting requirement-gathering sessions, and translating briefs into actionable concepts.
- Conceptualized and developed end-to-end event strategies, including creative ideation, budgeting, and detailed project timelines for seamless execution.
- Oversaw vendor management and negotiations, ensuring cost optimization while maintaining quality standards, directly contributing to P&L efficiency.
- Key Campaigns: Casagrand Evon launch Hyderabad, RummyCulture RWA Connect Bangalore, Nippon Life India Asset Mgmt Ltd. Customer Meet.
SENIOR KEY ACCOUNTS MANAGER- CORPORATE SALES
MUSIC BROADCAST LTD.
05.2024 - 12.2024
- Devised strategic marketing plans aligning with client objectives.
- Contributed to the creation and execution of development plans in collaboration with a diverse team.
- Engaged new business opportunities to enhance revenue streams.
- Key campaigns: Pincode App Launch, Lifestyle store launch and sale campaigns.
GROUP HEAD- BRANDED CONTENT (CINEMA + OOH ADVERTISING)
GROUPM OOH SOLUTIONS
01.2020 - 05.2024
- Designed and implemented creative media strategies to achieve marketing goals.
- Executed responsibilities aligning with relevant standards, policies, and guidelines fostering business growth.
- Ensured timely attainment of business goals through coordinated efforts with diverse channels.
- Oversaw cinema activation advertising briefs and out-of-home brand campaign management.
- Aligned integrated marketing plans with organization's fiscal objectives through strategic planning and execution.
- Key campaigns: Wakefit OOH brand campaign, HAYU OTT India Launch, Flipkart BBD 2023 innovation campaign with Spice Jet, Duolingo App Launch, ABFRL Long term cinema deal.
MANAGER- BRANDED CONTENT (CINEMA ACTIVATIONS)
INTERACTIVE TELEVISION PVT. LTD. (GROUP M)
07.2016 - 12.2019
- Collaborated on client briefs to meet marketing objectives through cinema advertising across India.
OPERATIONS HEAD- BTL ACTIVATIONS
R N EVENTSOURCE MANAGEMENT PVT. LTD.
02.2013 - 06.2016
- Successfully grew business by establishing and nurturing relationships with new clients
- Developed and implemented creative strategies for clients while adhering to their budget constraints
- Oversaw a team of 6 operation executives, delegating and supervising tasks as necessary.
- Facilitated the development of a highly competent operations team through precise training.
- Key campaigns: Haywards 5000 Hausley ki Udaan, DNA Living rich expo, Opp fan park WT20, Corporate events for CGI, Toyota, Swiss Re, Titan etc.
OPERATION EXECUTIVE
R N EVENTSOURCE MANAGEMENT PVT. LTD.
06.2009 - 02.2013
- Executed tailored strategies to plan, coordinate, and manage successful on-ground events for leading brands that amplified customer engagement.
- Analyzed events and implemented strategies in line with brand objectives.
- Facilitated development of business opportunities by building trust and credibility with clientele.
- Key campaigns: Tata Tea Vrath Yatra, Idea Nukkad Natak brand campaign, Knock Out-Balashali Anishu etc.
Education
HR and Marketing Management - HR And Marketing Management
YBN University
Ranchi, Jharkhand06.2019
Skills
- Analytical thinking
- Below-the-line activation strategist
- Effective verbal communication and presentation skills
- Effective conflict resolution
- Time management
- Sales analysis
- Effective negotiation abilities
- Competitor Analysis
- Marketing Strategy Development
- Market Trend Analysis
Certification
- HTTPool Certification on LinkedIn, 2018
- HTTPool Certification on Twitter, 2018
Languages
Hindi
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Kannada
Upper intermediate (B2)
Timeline
Senior Manager: Business
BMEG Pvt. Ltd.
02.2025 - Current
SENIOR KEY ACCOUNTS MANAGER- CORPORATE SALES
MUSIC BROADCAST LTD.
05.2024 - 12.2024
GROUP HEAD- BRANDED CONTENT (CINEMA + OOH ADVERTISING)
GROUPM OOH SOLUTIONS
01.2020 - 05.2024
MANAGER- BRANDED CONTENT (CINEMA ACTIVATIONS)
INTERACTIVE TELEVISION PVT. LTD. (GROUP M)
07.2016 - 12.2019
OPERATIONS HEAD- BTL ACTIVATIONS
R N EVENTSOURCE MANAGEMENT PVT. LTD.
02.2013 - 06.2016
OPERATION EXECUTIVE
R N EVENTSOURCE MANAGEMENT PVT. LTD.
06.2009 - 02.2013
HR and Marketing Management - HR And Marketing Management
YBN University
Disclaimer
I, Ashutosh Ranjan, hereby affirm that the information provided above is accurate and true to the best of my knowledge and belief.
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