ASHUTOSH SHARMA

• Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
• Analyzed data to identify trends in customer behavior and develop plans accordingly.
• Directed and coordinated products, services and sales activities.
• Managing a ₹44 Cr business annually in Cooler Division, Morphy Richards appliances, and Room Heaters products, driving revenue growth and operational excellence.
• Business Leadership: Overseeing the Cooler Division, Morphy Richards appliances, and seasonal products, ensuring category growth and profitability.
• Market Strategy: Developing go-to-market strategies for summer and winter product categories, aligning with consumer demand trends.
• • Product Portfolio Management: Managing pricing, promotions, and inventory planning for high-demand, seasonal products.

• Crafted monthly schemes and discounting strategies that boosted sales and supported promotional efforts.
• Optimized stock management of over 260 active SKUs within the ceramic segment.
• Directed a business segment with a turnover of 15 CR, indicating robust financial supervision and market penetration.
• Spearheaded brand store expansion initiatives, contributing to increased accessibility in both urban and rural areas.
• Devised annual business strategies that resulted in balanced volume growth, market share acquisition, and enhanced profitability.
• Managed a team of five Area sales managers and two rural sales officers, enhancing the overall sales operations for the GT channel in Chandigarh and Himachal regions.
• Implemented successful distributor management practices along with comprehensive gap and market analyses.

• Oversaw a sales force comprising 10 distributor sales officers and six sales representatives, driving Bajaj Electricals' growth in the GT channel across Gurgaon and Bhiwadi.
• Conducted daily sales analysis for multiple dimensions such as primary and secondary sales, coverage, and new product introductions, crafting data-driven strategies for market dominance.
• Managed a segment with a turnover of 10 CR, reflecting strong leadership in achieving sales targets.
• Managed sales across six diverse business units, ensuring product availability and maximizing market share.
• Administered stock of 800 active SKUs, maintaining optimum inventory levels.
• Achieved a 43% growth rate YTD by enhancing the distribution network, including the strategic addition of seven new direct channels.

• Aug 2014 to July 2015 (WUP)
• Managed a team of six team leaders and 16 promoters, catalyzing PUREIT sales growth in the GT channel across Western UP.
• Crafted and implemented business strategies that aligned with company objectives, leading to a substantial market presence. Realized a 33% growth rate, successfully elevating business performance to a 6 CR turnover.
• Administered significant urban markets, including Meerut, Muzzafarnagar, and Saharanpur, ensuring widespread product availability.
• Organized weekly team reviews to assess challenges and maintain strategic alignment of sales targets and market focus.

Aug 2014 to July 2015 (Punjab)

Developed annual business strategies that correlated with the company's volume, market share, and profitability objectives.

Oversaw a portfolio generating 7.5 CR in revenue across both urban and rural areas of Jalandhar, Hoshiarpur, and Chandigarh.

Led a team of five team leaders and 12 promoters, driving PUREIT sales in the GT channel within Jalandhar and Chandigarh territories.

• Directed PUREIT Sales Operations in the Rural Segement of WUP achieveing turnover 4 Cr to 73% Growth.
• six team leaders and four promoters while managing eight distributors and nurturing a retail networks of 300 Outlets.
• Confronted the Challenge of premium product sales in a price-sensitive market, generating an additional 1 crore in revenue.

Managed comprehensive reports on primary and secondary sales, playing a crucial role in the onboarding of new distributors.

Coordinated business operations center inquiries, undertaking HR-related responsibilities for sales personnel.

Provided essential support to Area Sales Managers (ASMs) and Regional Sales Managers (RSMs) with daily operational tasks.

Low-ups with distributors to sustain sales momentum and address any distribution needs any distribution needs.

Addressed inquiries from the sales team and distributors effectively, offering solutions and assisting performance.

• Oversaw Mobile Number Portability (MNP) processes, ensuring seamless transition and support for new and shifting customers.
• Coordinated training for Direct Sales Executives (DSEs) and runners, emphasizing skills development and service excellence.
• Handled all aspects of MIS and prepaid activation, contributing to superior operational control and accurate data management.
• Resolved a wide range of MNP-related inquiries, maintaining customer satisfaction during transition phases.
• Regularly reported key MNP-related metrics, ensuring stakeholders were informed of process effectiveness.
• Managed financial aspects, including maintaining payouts for local market promoters (LMPs) and master distributors (MDs).