Ashutosh Sinha
Noida
Summary
Dynamic leader with extensive experience in the Media Industry, specializing in strategic planning and revenue generation across Domestic and International markets. Proven expertise in negotiation and cross-functional collaboration, resulting in significant advancements in digital distribution and monetization. Track record of expanding portfolios and enhancing market share through innovative strategies.
Overview
18
18
years of professional experience
Work History
Vice President- Domestic, Digital & International Distribution
NDTV Networks Ltd
08.2023 - Current
- Executed channel launch strategy, achieving 90% reach and top 5 ranking for NDTV Regional Channel.
- Expanded channel portfolio from 4 to 7 channels, increasing market share by 22%.
- Boosted pay channel business by 14% through dedicated IP creation and new territory launches.
- Negotiated revenue deals with major content platforms for service launches in Middle East and US markets.
- Established partnerships with leading connected TV platforms, enhancing channel visibility and monetization.
- Streamlined operations to optimize execution and reduce delivery timelines across projects.
Lead- International Distribution & OTT Monetization
Independent News Service (India TV)
Noida
06.2022 - Current
- Executed strategies to enhance reach and monetization for India TV app and linear streams.
- Negotiated revenue deals with major content platforms for service launches in Middle East and US markets.
- Partnered with leading connected TV platforms to populate channel and increase impressions.
- Identified new distribution channels through telcos, ISPs, smart TVs, OEMs, fintech, and payment gateways.
- Planned and executed local marketing campaigns to boost user engagement.
Head- International Distribution & OTT Monetization
ARG Outlier Media Ltd
Noida
10.2020 - 06.2022
- Built & Developed FTA/Pay strategies for Republic TV App across OEM/Telco/OTT platforms, generating $ 1M in Subscription + Ad Revenues across Major Geographies in North America, Europe, Middle East & India
- Formulating long term Distribution strategy across Digital Platforms to Build a healthy pipeline
- Collaborating with all functional teams Like Technical/Legal/Finance to oversee daily operations to ensure business goals are met.
- Improving the operational systems, processes & policies in support of the organization's mission, vision and values.
Associate Vice President - Digital Distribution
Bloomberg Quint
Gurgaon
03.2017 - 04.2020
- Successfully launched Bloomberg Quint Live/VOD stream across 16 Platforms across Telco / Broadcaster / OEM & FTA OTT, generating 2 M unique views, thereby building relationships across Content and Tech leaderships teams.
- Built & scaled partnerships across BFSI/Retail/Auto to grow Bloomberg Quint Blue Subscription Business while achieving 85K annual Subscribers along with $ 2M in annual revenues, within first year of the product launch
- Reduced launch time by 30% by managing end to end process across various stakeholders.
- Devised and implemented Marketing Campaigns and promotions to grow content sampling and tune-ins that resulted in 200% growth in video views.
Head-Digital, Commercial and International Distribution
Fox Network Group
Gurgaon
05.2013 - 10.2016
- Managed indirect subscription revenues of $ 20M through end-to-end coordination with STAR India.
- Generated Subscription revenues of $ 3M for Fox HD channels by launching across all major Service providers
- Negotiated and launched “Nat Geo on Demand” SVOD service on Tata Sky for $500K.
- Negotiated subscription deals with Airtel and Dish TV DTH resulting in 167% growth in revenues.
- Increased channel reach by 40% for Baby TV & Nat Geo People by ensuring availability on DTH.
- Recognized and accredited by affiliate partners for being a valued broadcast partner by creating Call Centre trainings, In-platform marketing, with an additional subscription of 55K new HD subscribers for Fox Channels.
AVP- International Distribution
Reliance Broadcast Network
Mumbai
07.2011 - 04.2013
- Established the International Distribution department and channel proposition.
- Negotiated long term ad sales contracts with key client in the North America for FCT/Slot sales/Sponsorships on the channel.
- Actively took part in major trade events frequented by the south Asian Diaspora to increase sampling.
- Appointed an ad sales & marketing agency with a budget of $ 300K.
- Generated $ 2M subscription revenue in one year by launching across Major platform in North America.
- Budgeted for additional $ 2M ad revenues in FTA Markets like Middle East and Thailand.
- Negotiated signal delivery contracts, reducing CAPEX by 80% making the business profitable.
Senior Manager - International Distribution
TV Today Network Ltd.
Delhi
11.2008 - 06.2011
- Efficiently increased the foot print of the channel and reached from 1 to 12 markets.
- Contributed in generating subscription revenues of $ 4M across new geographies.
- Turned around the UK business profitable by negotiating subscription and ad sales contracts.
Product Manager – Mobile Solutions Group
Bharti Tele soft
Delhi
05.2007 - 10.2008
- Accountable for managing the cRBT product along with revenue enhancement for key markets in India and Europe.
- Delivered operating plan while achieving growth objectives including market share, revenue, profit and return on investment for all the channels/categories.
- Negotiated a managed services contract with TMN Portugal for cRBT platform with a deal value of € 1.6 m.
- Successfully turned around the MTNL India Business with new content, product placement and marketing.
Education
CPDM - Certified Program in Digital Marketing
Digital Vidya
01.2020
PGDBM - Marketing
FMS IIRM
Jaipur, Rajasthan, India01.2000
B.Sc. - Mathematics (Honors)
Berhampur University
Odisha, India01.1998
Skills
- Strategic planning
- New initiatives
- Product launches
- Digital marketing
- Go-to-market strategy
- P&L accountability
- Budget management
- Product management
- Timeline management
- Vendor relations
- Revenue management
- Market development
- Team leadership
- Negotiation skills
- Opportunity identification
- Cross-functional collaboration
- Product integration
- Cost analysis
- ROI Optimization
- Content strategy
- Content partnerships
- Consumer engagement strategies
- Marketing planning
- Revenue generation strategies
- Marketing co-op activities
- BTL and ATL activities
Languages
- English
- Hindi
- Oriya
- Bangla
Timeline
Vice President- Domestic, Digital & International Distribution
NDTV Networks Ltd
08.2023 - Current
Lead- International Distribution & OTT Monetization
Independent News Service (India TV)
06.2022 - Current
Head- International Distribution & OTT Monetization
ARG Outlier Media Ltd
10.2020 - 06.2022
Associate Vice President - Digital Distribution
Bloomberg Quint
03.2017 - 04.2020
Head-Digital, Commercial and International Distribution
Fox Network Group
05.2013 - 10.2016
AVP- International Distribution
Reliance Broadcast Network
07.2011 - 04.2013
Senior Manager - International Distribution
TV Today Network Ltd.
11.2008 - 06.2011
Product Manager – Mobile Solutions Group
Bharti Tele soft
05.2007 - 10.2008
CPDM - Certified Program in Digital Marketing
Digital Vidya
PGDBM - Marketing
FMS IIRM
B.Sc. - Mathematics (Honors)
Berhampur University
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