Ashutosh Srivastava
Mumbai
Summary
Experienced and results-driven PGDM (Marketing) professional with 15 years of expertise in Sales, Business Development, and Revenue Generation. Adept at managing sales operations in Maharashtra and Rajasthan, with a proven track record of success in leading initiatives for prominent MNCs. Instrumental in the successful launch of three key business divisions within start-up organizations. Seeking to leverage extensive experience and accomplishments to drive sales and revenue growth for a dynamic organization. Decisive and resourceful Regional Manager, versed in contract negotiations, process improvements, and cost-control objectives. Known for applying in-depth industry and product knowledge to create valuable customer solutions and business growth opportunities. Strategic leader in management field known for high productivity and efficient task completion. Possess specialized skills in operational strategy, team leadership, and conflict resolution. Excel in communication, adaptability, and problem-solving to achieve organizational goals.
Overview
15
15
years of professional experience
Work History
Regional Manager
VRO Group of Industries
Mumbai
02.2025 - Current
- Company Overview: Beverages Division
- Managing Maharashtra, Gujarat, and Goa with a team of 8 Area Sales Managers and 18 Sales Officers
- Devised and executed a successful strategy for introducing a new business segment within the Beverages category
- Beverages Division
Senior Area Sales Manager
ElasticRun
Pune
04.2024 - 08.2024
- Company Overview: Food, Non-Food and Beverages Business
- Managed the FMCG B2B model for Solapur and Pune Districts, leading a team of 4 employees and 15 third-party staff
- Oversaw the distribution of FMCG products including food, non-food, and beverages
- Successfully drove an average monthly turnover of 80 lacs in the designated areas
- Food, Non-Food and Beverages Business
Area Sales Manager
Reliance Retail Ltd.
Aurangabad
03.2023 - 03.2024
- Company Overview: Beverages Business, Brand - Campa Cola
- Managed 10 districts including Aurangabad, Nashik, Jalgaon, Dhule, Nandurbar, Jalna, Beed, Buldhana, Parbhani, and Nanded with a team comprising of 2 Area Sales Executives and 20 Sr
- City Sales Officers, totaling a team size of 22
- Launched the Beverages portfolio business, and effectively established a network of 3 Super Stockists, 62 Substockiest, and 2 Distributors
- Facilitated and managed the recruitment process for the entire Sales Team within the expected time frame
- Recognized with the 'Best Launch in Maharashtra' award for timely setup of the distribution network and achieving the launch revenue target
- Managed an average monthly turnover of approximately 1 Cr as part of establishing the startup business
- Beverages Business, Brand - Campa Cola
Area Sales Manager
Patanjali Foods Ltd.
Nashik
05.2021 - 03.2023
- Managed Nashik, Aurangabad, Jalgaon, Dhule, Jalna, Beed, Buldhana, Parbhani, and Nandurbar Districts with a team consisting of 2 Key Account Managers, 3 Sales Officers, and 15 Sales Executives
- Established 2 Super Stockists in Nashik and Aurangabad, facilitating billing of 1Cr in the inaugural month of product launch, in alignment with organizational targets
- Spearheaded the appointment of the highest number of Distributors, resulting in the region achieving the highest secondary sales within the West and South regions during the initial launch phase
- Attained recognition as one of the Top 5 ASMs PAN India in June'22, leading to an appointed special assignment as 'Acting ZSM' to drive business growth across the entire Rajasthan State, overseeing a team of 2 ASMs and 24 employees
Team Leader- Sales
Hindustan Coca-Cola Beverages Pvt. Ltd.
Dhule
05.2017 - 05.2021
- Managed 3 Super Stockiest, 1 Distributor, and 34 Sub Stockiest with a team of 4 RMGRs in HQ - Dhule
- Successfully increased the average monthly turnover to 2.5 Cr
- - Led the Territory to a remarkable 4% growth in 2017, turning around a previous decline of 43%
- Recognized as the best performer in the unit for Revenue Growth and Execution parameters in 2018, receiving an 'Exceptional Performance' rating
- Achieved the annual Business Plan completion in June 2019
- (HQ - Nashik)
- Significantly contributed to a sustained increase in Market Share by 3-4% compared to the first half for Nashik City in 2020
- Nominated in January for the Assessment Centre and successfully cleared the assessment, being among the top 7 candidates from Rest of Maharashtra and Mumbai
- Despite the pandemic-induced business shutdown for 2 peak months (Apr and May), accomplished a 17% full-year growth over 2019
- Registered growth in the entire Territory of the General Sales Manager, being one of the only two individuals to do so
- Witnessed the cumulative Market share of all categories reaching the highest figure in the last 12 years by March 2021
Area Sales Executive
Global Consumer Products Pvt. Ltd.
Nagpur
03.2016 - 05.2017
- Managed operations in Nagpur, Pune, PCMC, North Maharashtra, and Marathwada Region with a team of 2 Territory Sales Executives and 20 Sales Representatives
- Directed 15 Distributors and 1 Super Stockiest to ensure seamless distribution network operations
- Stablished a stable distribution network in planned towns within 3 months, demonstrating efficient leadership
- Led the recruitment of Sales Representatives for all locations, achieving earliest on-boarding in the West Region
- Recognized by top management for achieving the best product launch in the entire region
Sales Officer
Mars International India Pvt. Ltd.
Nashik
04.2014 - 02.2016
- Spearheaded the management of Nashik as HQ, along with Aurangabad, Jalgaon, and Malegaon, leading a team of 9 Sales Representatives
- Achieved an impressive cumulative growth of 37% in 2014 and 44% in 2015, driving substantial business expansion
- Positioned Nashik as the 3rd highest numeric distribution hub in India in 2015, showcasing exceptional market penetration
- Elevated the weighted distribution of Nashik to 55% in 2014, the highest ever for the region and among other towns in Maharashtra, earning the prestigious 'Mars Excellence Award' in 2014 for this accomplishment
Customer Executive
PepsiCo India Holdings Pvt. Ltd.
Jalgaon
03.2012 - 04.2014
- Orchestrated sales operations across multiple territories including Nashik, Jalgaon, Bhusawal, Manmad, Malegaon, and Fardapur
- Revitalized the Jalgaon territory by onboarding a more reliable distributor within just 2 months of tenure, ensuring stability and improved performance
- Transferred to Nashik, identified as the highest business volume area within the unit, and played a vital role in enhancing distribution parameters
- Promoted to L2 from L1 in the shortest time period for the same level, reflecting exceptional performance and leadership capabilities
Territory Sales In-charge
SC Johnson Products Pvt. Ltd.
Mumbai
05.2010 - 03.2012
- Led a team of 3 Distributors and 4 Sales Representatives, contributing to a 43% cumulative growth during tenure
- Spearheaded the transformation of a Mumbai Territory from a slow-growing market to the highest growing territory within 3 months
Education
PGDM - Marketing
Indian Business Academy
Greater NoidaBSc. - Agriculture and Allied Sciences
Marathwada Agriculture University
Parbhani, MaharashtraSkills
- Sales strategy
- Team management
- Market analysis
- Distribution management
- Budget management
- Customer relationship management
- Revenue growth
- Business development
- Sales forecasting
- Training programs
- Performance metrics
- Supply chain coordination
- Problem resolution
- Negotiation skills
- Conflict management
- Industry expertise
- Asset control
- Territory management
- Sales management
- Personnel monitoring
- New business development
- Strategic planning
- Database management
- Regional planning
- Sales expertise
- Operational management
- Goals and performance
- Cost reduction
- Brand development
- Sales planning
- Performance management
- Personnel management
- Order management
- Sales development
- Sales and marketing strategies
- Profitability optimization
- Negotiation
- Data analytics
- Business planning
- Budget administration
- Action plans
- Business and operations analysis
- Team development
- Staff recruiting
Timeline
Regional Manager
VRO Group of Industries
02.2025 - Current
Senior Area Sales Manager
ElasticRun
04.2024 - 08.2024
Area Sales Manager
Reliance Retail Ltd.
03.2023 - 03.2024
Area Sales Manager
Patanjali Foods Ltd.
05.2021 - 03.2023
Team Leader- Sales
Hindustan Coca-Cola Beverages Pvt. Ltd.
05.2017 - 05.2021
Area Sales Executive
Global Consumer Products Pvt. Ltd.
03.2016 - 05.2017
Sales Officer
Mars International India Pvt. Ltd.
04.2014 - 02.2016
Customer Executive
PepsiCo India Holdings Pvt. Ltd.
03.2012 - 04.2014
Territory Sales In-charge
SC Johnson Products Pvt. Ltd.
05.2010 - 03.2012
PGDM - Marketing
Indian Business Academy
BSc. - Agriculture and Allied Sciences
Marathwada Agriculture University
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