ASHUTOSH TRIPATHY

Data Science & Advanced Analytics, Data Strategy, Engineering & BI, Leadership & Business Growth , GenAI & Intelligent Automation

• Executed 50+ projects across Retail, CPG, and BFSI, covering areas like forecasting, marketing mix modeling (MMM), campaign analytics, and pricing strategy.
• Specialized in Marketing Analytics, delivering solutions in pricing, RoI measurement, revenue growth management (RGM), and trade promotion optimization.
• Developed Customer 360 models and demand forecasting solutions, driving business decisions with predictive insights.
• Built AI-driven tools for marketing effectiveness assessment, optimizing channel performance and budget allocation.
• Designed enterprise data strategies and BI ecosystems to streamline decision-making for global organizations.
• Led data warehousing and engineering initiatives on Google Cloud, institutionalizing eCommerce data and P&L insights.
• Scaled two accounts from 3-member teams to 10+, driving revenue and expanding analytics capabilities.
• Balanced P&L ownership and resource management, ensuring efficient execution across projects.
• Built and led the Bangalore division of CIDA, focusing on talent acquisition and upskilling analytics teams.
• Led teams of 5–25+ personnel, supervising daily performance leading AI and analytics transformation across multiple clients
• 3+ years of experience implementing GenAI-driven automation, including document data extraction from POs and contract analysis.
• Built voice-enabled dynamic dashboards and workflow automation solutions, enhancing operational efficiency.

Marketing & Retail Analytics Data Engineering & Scalable Solutions Team Leadership & Account Growth

• Executed 30+ projects across Retail, CPG, and BFSI, focusing on pricing, promotion, category management, and supply chain optimization using advanced analytics and ML solutions.
• Led the development and deployment of data-driven strategies to optimize space allocation, supplier assessment, and demand forecasting, driving measurable business impact.
• Built scalable analytics frameworks and automation pipelines, streamlining recurring processes and enhancing efficiency across multiple projects.
• Developed reusable data assets and Python packages, enabling standardization and reducing onboarding time for new analysts.
• Managed teams of 3–8+ members for the world’s largest retailer, ensuring high-quality delivery and stakeholder collaboration.
• Mentored junior analysts, established best practices, and contributed to team expansion and capability building within the organization.

• Worked on Factory floor understanding Manufacturing, Assembly lines and Helped optimize warehouse operations