Ashutosh Upadhyay
Gurgaon
Summary
General Manager with a proven track record of driving a 357% revenue increase through effective ERP implementation and stringent cost control measures. Skilled in project management and team leadership, resulting in enhanced quality assurance and elevated customer satisfaction. Demonstrated expertise in process optimization and problem-solving, consistently delivering measurable results. Recognized for excellence in operations and customer care, with a strong focus on team development and profitability in competitive markets.
Overview
17
17
years of professional experience
Work History
GM – Production
Aesthetic Living Merchants P Ltd.
Gurgaon
10.2023 - Current
- Oversaw all activities for renowned brand buyers, including Zara Home, Pottery Barn, and Williams Sonoma.
- Implemented MD Navision and Business Central ERP from inception across two export units.
- Drove revenue growth from ₹13.78 Cr in 2017 to ₹62 Cr in 2024, with annual increases of 30.5%, 27.8%, 17.4%, 22.2%, 33.3%, 22.7%, and 14.8% respectively — achieving a cumulative growth of 349.5% before the 2025 industry slowdown.
- Managed product development team of six, ensuring over 74% PD to PO conversion ratio.
- Directed procurement activities with six staff, achieving approximately 15% cost savings on raw materials.
- Supervised quality assurance and control functions for in-house and third-party operations.
- Participated in major export fairs, including IGHF India and Messe Ambiente in Germany.
- Collaborated with HR to establish SOPs, KRAs, and KPIs for departmental performance.
Manager – Merchandising & Production
Aesthetic Living Merchants P Ltd.
Gurgaon
06.2021 - 10.2023
- Exports Production Facility
- Led team to enhance customer satisfaction through tailored service initiatives.
- Managed inventory to ensure product availability and minimize delays.
- Implemented process improvements to streamline daily operations and reduce waste.
- Coached, mentored and trained team members in order to improve their job performance.
- Provided leadership during times of organizational change or crisis situations.
Manager – Merchandising
Aesthetic Living Merchants P Ltd.
GURUGRAM
05.2017 - 06.2021
- Exports Production Facility:
- Coordinated marketing initiatives to promote new product launches.
- Implemented training programs for staff to improve product knowledge.
Quality Auditor & Technician
J. Nitin Merchandising
Gurgaon
11.2013 - 04.2017
- Conducted online meetings with buyers to resolve queries on NPD and open orders.
- Conducted comprehensive quality audits for merchandise compliance with industry standards.
- Analyzed product specifications to ensure adherence to company quality guidelines.
- Coordinated brand and buyer factory visits during in-country business trips.
- Planned and facilitated PP meetings, NPD reviews, and production TnA meetings.
- Executed in-line, mid-line, and final inspections to ensure product quality.
- Reviewed and approved QA reports for inline, midline, and final inspections.
- Managed periodic calibrations of quality tools and instruments.
- Implemented supplier quality assessments and best practices for assurance.
- Monitored general social compliance to uphold ethical standards.
Sr. Quality Auditor - Auto Tools & Hard Goods
J & J Buying Services Pvt. Ltd.
Gurgaon
12.2010 - 11.2013
- Established strategic partnerships with local suppliers to enhance product offerings.
- Developed audit checklists based on best practices and company policies.
- Participated in stakeholder meetings to discuss audit results and recommendations.
- Collaborated with production staff to resolve quality issues in a timely manner.
- Implemented efficient inventory management systems to reduce costs and improve turnover rates.
- Conducted market research to identify emerging trends and consumer preferences.
- Negotiated contracts with vendors to secure favorable pricing and terms.
- Developed marketing strategies to increase brand visibility and market share.
- Oversaw quality control processes to ensure product excellence and customer satisfaction.
- Streamlined logistics operations to optimize delivery times and reduce expenses.
Sr. Quality Engineer
S & G Engineers Pvt. Ltd.
Faridabad
12.2009 - 11.2010
- Company Overview: [ISO 9001:2008] IBR Pressure Piping & Fabrication
- Technical Testing – Destructive and Non-Destructive Testing. (As per ASTM, ASME & API).
- Quality Assurance of Receipt Inspection/Layout Inspection/In-Process Inspection/Pre-Dispatch Inspections.
- Monitoring Processes in Die Casting Units, Fettling Shop Material Flow, Process monitoring in CNC/VMC shop.
- Defects Analysis and Rejection Control & Rework.
- Weekly Check of TIG, MIG and Arc Welding parameters Internal order flow Process and Quality Gates.
- Monitoring Non Destructive testing for projects of L&T, BHEL, NTPC, GAIL QAPs & Interpreting Report and Approvals.
- Segregation & Identification of all grades of electrodes, steel tubes/pipes, plates, forges in-housed.
- Customer PPM control & Sub-Vendor Quality Assessment.
- First Sample Inspection & Re-Quality Assurance Plan.
- Preparing BOM, Daily/Weekly/Monthly HPDC shop MIS reports.
- [ISO 9001:2008] IBR Pressure Piping & Fabrication
NDT Level II Inspector (UT, MPI, DPI)
Welspun Stahl Rohren Ltd.
Bhuj, Gujarat
11.2009 - 12.2009
- Executed comprehensive inspections of materials and products to ensure quality compliance.
- Monitored production processes to identify and rectify potential quality issues.
- Trained junior inspectors on procedures and best practices regularly.
- Collaborated with teams to identify and address safety hazards effectively.
- Conducted thorough inspections of materials and products for quality compliance.
- Documented inspection results and maintained accurate records for audits.
Quality Engineer
Oswal Electricals (P) Ltd.
Faridabad
06.2008 - 11.2009
- ISO 9001:2008 certified automobile manufacturing specializing in high-pressure die casting.
- Conducted regular inspections to ensure compliance with industry standards.
- Collaborated with cross-functional teams to resolve quality issues effectively.
- Utilized testing equipment to evaluate product performance and safety.
- Analyzed data to identify trends and suggest improvements in processes.
- Maintained documentation of quality inspections and corrective actions taken.
- Maintained records of all products manufactured in accordance with documentation requirements.
Education
NDT Level – II - DP, MPI, UT
BU Engineering
FBD01.2009
B. Tech. - Mechanical Engineering
Integral University
Lucknow, UP01.2008
XII -
Smt. Shanti Devi Inter Collage
Aligarh, UP01.2004
X -
P. D. M. Inter Collage
Bareilly01.2000
Skills
- Project management and ERP implementation
- Procurement and process optimization
- Problem solving and analysis
- Technical testing oversight
- Cost control and budgeting
- Training and quality assurance
- Manufacturing process monitoring
- Customer PPM management
- Sample inspection
- Deadline orientation
Current Location
Gurgaon, Haryana
Product Handled
- LIVING N LIFESTYLE
- HARDGOODS
- AUTO PARTS/TOOLS
- HOME DECORE/FURNISHING
- LEATHER ACCESSORIES
- FURNITURE
- LIGHTINGS ELECTRICAL LUMINARIES
Buyer Handled
- Zara Homes
- Pottery barn
- William Sonoma
- West Elm
- TJX
- Habitat
- Ethan Ellen
- Madegoods
- LOWES
- OBI
- Loroey Merlin - Group ADEO
- Barnes & Nobals
- House Doctor & Nordal (Denmark)
- Jonathan Adler (US)
- Chehoma (Belgium)
- Nkuku
- Jamie Young Corp.
Hobbies and Interests
- Playing Chess
- Listening Good Music
- Travelling
- Reading
- Spending quality time with family
Disclaimer
I hereby declare all information provided above by me is totally correct at the best of my knowledge.
Expected Ctc
Upto 40% Hike
Personal Information
- Current CTC: 18.96 + 0.96 Lacs P. A
- Notice Period: 45 Days (Can be Negotiated)
- Date of Birth: 03/05/85
- Gender: Male
- Marital Status: Married
Timeline
GM – Production
Aesthetic Living Merchants P Ltd.
10.2023 - Current
Manager – Merchandising & Production
Aesthetic Living Merchants P Ltd.
06.2021 - 10.2023
Manager – Merchandising
Aesthetic Living Merchants P Ltd.
05.2017 - 06.2021
Quality Auditor & Technician
J. Nitin Merchandising
11.2013 - 04.2017
Sr. Quality Auditor - Auto Tools & Hard Goods
J & J Buying Services Pvt. Ltd.
12.2010 - 11.2013
Sr. Quality Engineer
S & G Engineers Pvt. Ltd.
12.2009 - 11.2010
NDT Level II Inspector (UT, MPI, DPI)
Welspun Stahl Rohren Ltd.
11.2009 - 12.2009
Quality Engineer
Oswal Electricals (P) Ltd.
06.2008 - 11.2009
NDT Level – II - DP, MPI, UT
BU Engineering
B. Tech. - Mechanical Engineering
Integral University
XII -
Smt. Shanti Devi Inter Collage
X -
P. D. M. Inter Collage
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