Ashutosh Vashishtha

Budget Manager

Architected, Led and Implemented central system to manage all the budget-related tasks (Allocate, Redeem, Release and Expire) for all Ad Products in Flipkart. [Java, Kafka, Dropwizard, SQL, JPA - Hibernate]

Demand Gateway Service

Architected, Led, and Implemented service for all third-party requests to Flipkart Ads Ecosystem. Integrated with VOIRO to handle managed campaign creation and advertiser management flows.[Java, Dropwizard]

Ad Invoice

Designed and developed feature to solve automatic ad business invoicing in flipkart. Led and Implemented managed business accounting flows. Integrated with VOIRO to handle invoice requests. [Java, Kafka, Dropwizard]

Campaign Manager

A platform that allows Advertisers to configure and run their campaigns in real estates like Flipkart, Facebook, Hotstar. Led and Implemented major features like State machine redesign and migration, Differential Placement and Pricing, Audience Archival and Announcement Widget.[Java, Dropwizard, Mysql, JPA - Hibernate]

1-click Leadgen Widget

Architected, Led, and Implemented an Ad format allowing users to submit crucial information with minimal clicks to an advertiser. Drove cross team discussion to finalize the solution. Implemented TPL Service as a content provider service for the ad format. [Java, Dropwizard]

Audience Ingestor - Designed and implemented feature to publish Flipkart Audience in Google. [Java, Dropwizard, HDFS, Apache Spark]

Digital Marketing Trinity | Facebook

Designed and Implemented major features and microservices for Facebook ads integration. [Java, Dropwizard, Mysql]

• Worked on transforming Flipkart demand to Facebook demand.
• Designed and developed reporting service to fetch reporting insights from Facebook.