Ashutosh Kumar
New Delhi
Summary
Dynamic Senior Content Manager with a proven track record of over 11 years to enhance brand presence through strategic content curation and creative direction. Achieved a 99.3% adoption rate of best practices, showcasing exceptional team building and Google Analytics skills. Renowned for transforming content strategies into measurable success. Spearheaded content writing initiatives that achieved an impeccable adoption and conversion. Expert in driving content strategy and online marketing, with a knack for impactful storytelling and SEO optimization.
Overview
12
12
years of professional experience
6
6
Certification
Work History
Senior Marketing Manager
Innover Digital Private Limited
09.2024 - 12.2024
- Created Thought Leadership Articles for US market
- Managed Analyst recognition for the company
- Coordinated the PR efforts and social media strategy for the organisation
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
- Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
Senior Content Manager
Max Life Insurance Co
08.2022 - 05.2024
- Developed the strategic eBooks for all channels to bring uniformity to the process and promote the adoption of best practices.
- Attained 99.3% adoption of the standard processes across the organization through lucid content pieces.
- Optimized conversion rates through targeted email marketing campaigns and landing pages.
- Led quarterly planning sessions to align content initiatives with overall business objectives.
- Implemented analytics tools to monitor content performance and adjust strategies accordingly.
- Ensured consistent brand messaging across all digital platforms and communications channels.
- Developed thought leadership articles to position the company as an industry expert.
- Established editorial guidelines to maintain consistency in tone, style, and voice across all content pieces.
- Managed a diverse team of writers, editors, and designers to deliver high-quality content on time and within budget.
Senior Content Writer
Stellar Information Technology Private Ltd.
08.2021 - 08.2022
- Created over 250 content pieces for company website out of which over 90 ranked as featured snippets on Google.
- Spearheaded a successful blog overhaul, redesigning layout and restructuring categories for improved user experience.
- Revamped existing web copy to align with updated branding guidelines, improving overall site cohesion and messaging clarity.
- Produced high-quality whitepapers and e-books, establishing company as an industry thought leader.
- Improved search engine rankings by implementing SEO best practices in all written content.
Senior Content Writer
Stimulus Consultancy Services
08.2016 - 08.2021
- Managed end to end digital marketing needs for 12-15 clients every month.
- Mentored 5 junior writers on best practices for crafting effective copy, strengthening overall team performance.
- Coordinated with graphic designers to create over 20 visually appealing infographics and multimedia presentations on a daily basis for clients.
- Pitched creative ideas for new content series that consistently attracted high levels of engagement from target audiences.
- Enhanced website traffic by developing engaging, well-researched content for blogs and articles.
- Utilized feedback from clients and colleagues to improve content quality.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Performed daily 10-12 keyword research to optimize content for SEO.
- Worked with teams of 12 designers, editors and marketers to create content for client campaigns.
- Created monthly content for over 10 websites and managed their online publications.
- Promoted and marketed works through social media platforms.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Content Writer
Verdant Corps
06.2014 - 07.2016
- Wrote over 20 long form content for clients on monthly basis.
- Delivered 90% content with Flesch Kincaid grade level score of 8
- Ensured bounce rate to remain within an average of 15% with average conversion rate at around 4-5%.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
- Created dynamic SEO strategies to stay ahead of market competitors and meet clients' needs.
- Collaborated with Web Development team to investigate critical SEO-related issues and provided stimulating solutions.
Content Writer
Legal Drafting, Freelance and Ghost Writing
04.2013 - 05.2014
- Delivered more than 10 legal drafts accompanied with 10 long form content pieces every month.
- Developed compelling social media posts to promote legal articles and blog content, driving increased engagement and click-through rates for 4-5 clients.
- Drafted legal contracts and plaints based on thorough research on citations from Supreme Court and High Courts to deliver most relevant and effective assistance.
- Delivered high-quality legal content under tight deadlines, ensuring timely publication and relevancy to current events.
- Collaborated with client's marketing team to create targeted email campaigns, increasing open rates and conversions.
Education
Legum Baccalaureus (LLB) - Law
Campus Law Centre, University of Delhi
New Delhi, India06.2020
B.Tech. - Mechanical Engineering
NIET, Gautam Buddha Technical University
Greater Noida, India05.2009
Skills
- Marketing Strategy Development
- Brand Messaging
- CMS management and Google Analytics
- Copywriting expertise
- Social media knowledge
- Team building
- Content Editing
- Story and Content Idea Development
- SEO Expertise
- Graphics and Photo Imaging
- Contract Negotiation
- Stakeholder Management
- Cross-functional collaboration
- Advertising campaigns
- Multi-channel marketing experience
- Digital advertising
Accomplishments
- Introduced AI tools like ChatGPT, Copilot, Gamma, design.ai, elai etc. to reduce the content creation time by 50% for the entire team.
- Achieved completion and 100% adoption of APC GLP eBook through effective JTBD formulation, project management and vendor coordination strategy.
- Reduced the total project cost by 40%, through strategic vendor management and eliminating the probable penalty, for Growth Leadership Practices eBook project.
- Achieved an increase of over 60k followers on LinkedIn by executing page sanitization and effective content and posting strategy with accuracy and efficiency.
- Collaborated with a team of 30 senior leaders in the development of Growth Leadership Practices eBook.
- Supervised team of 7-12 members with distinct skill sets and aligned their efforts to achieve growth for over 20 clients.
- Achieved monthly rhythm in content creation by introducing Zoho CRM for improved coordination of BD and content creation team thereby enhancing the overall productivity by 15-20%.
- Introduced Trello Dashboard and CRM to streamline the overall project and facilitate parallel coordination on multiple projects thus motivating the team towards multitasking.
Certification
- Hubspot Certified Content Marketing Expert
- Guvi Certified AI & ChatGPT expert
- 2D Character Animation by Udemy
- Master Course in Generative AI by Alison
- Basics of Project management by Great Learning
- Middle Earth HR certified L&D expert
Additional Information
Current CTC: 15.26 LPA
Notice Period: 15 Days
Expected CTC: As per industry standards
Timeline
Senior Marketing Manager
Innover Digital Private Limited
09.2024 - 12.2024
Senior Content Manager
Max Life Insurance Co
08.2022 - 05.2024
Senior Content Writer
Stellar Information Technology Private Ltd.
08.2021 - 08.2022
Senior Content Writer
Stimulus Consultancy Services
08.2016 - 08.2021
Content Writer
Verdant Corps
06.2014 - 07.2016
Content Writer
Legal Drafting, Freelance and Ghost Writing
04.2013 - 05.2014
Legum Baccalaureus (LLB) - Law
Campus Law Centre, University of Delhi
B.Tech. - Mechanical Engineering
NIET, Gautam Buddha Technical University
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