Ashutosh Kumar Rai

Company is part of PayU India with its newest wing since Apr'23 as Innovations Lab. (B2B/B2C) Reporting: Senior Director- Data Analytics

• Growth and CRM Handling of New Products and Innovations.
• Ads on Checkout Project owner to grow into a monthly business Rs 10 Mn.
• Helping Teams onboard new projects on all channels such as IVR/OBD, SMS, Email, WhatsApp, Banners on Checkout and Facebook to drive GMV growth.
• Customer Segmentation basis Persona and monitor the movement to ensure the building of profitable base.
• End to End Campaign Handling, Channel and Vendor Management, Client Handling.

A Micro-lending fin-tech with multiple products in B2C domain. Reporting: Co-founder (COO)

• Build KPIs, Reaction Strategies, Customer Journeys, Rewards and Offers, Referral Programs, to create one of a kind Retention and Engagement Marketing from bottom to top of the funnel.
• AB Testing, Time: Content/Creative Quotient, Cross-Product Marketing, Customer Persona for Hyper-personalized communication, Usage of Customer Testimonials, Educational (V/B)logs and Newsletter Initiatives to drive high MAUs.
• Setting up of SMS, IVR, Email, WhatsApp and Facebook on MoEngage, A Marketing Automation tool to build Customer journeys with engagement to their reactions using multiple channels and Content as a Story for the best experience.
• Partnerships to boost reward currency. enrich customer profiles, drive acquisitions, work with Product and Tech for new solutions and vendor management.
• Improvement in funnels: Bank Statement by 31%, Applications by 41%, KYC by 43%, Loan Agreement by 54% and others with synchronized effect of multiple engines.

EasyRewardz is a SaaS based CRM solutions agency with core products of Loyalty, Rewards and Marketing Automation. (B2B/B2C) Reporting:- Vice-President (Business Operations)

• Had a portfolio of 9 Clients spread across, BFSI, E-com, Retail, Grocery, FnB, Beauty and Wellness, and Hospitality.
• Designing, Implementation and Management of Loyalty and Membership Programs for all the above with Offers and Rewards Engines, Campaign Management, Business Analytics, Content and Creative Management, Bi-weekly CXO level updates and presentations, Contract Renewals, Cross-Sell and Up-sell.
• KRAs: Drive the repeat sell, increase the Loyal base, strengthen the Loyalty currency, Customer Segmentation Infra, Test vs Control level Campaign Performance analytics, RoI Management, Design New Milestone programs, Content- Creative Management, and SKU- Level analytics and Promotions,
• Campaigns through all channels to promote educations, Customer testimonials, Email (V/B)logs, Feedback Engines, Birthday and Anniversary Campaigns, Monthly- Quarterly Newsletters and RFM Campaigns.
• Store to Regional level analytics to promote good experiences of performing segments to the newly acquired base. Cross-sell and Up-sell to improve performance of products movement. KPIs comparison of Repeat vs Non-Repeat to keep a close eye on what's working for us.
• Treatment of Premium and Loyal base with personalized gift hampers, Brand Anniversary Videos, Gift Vouchers, Coupons and Loyalty Currency.
• Success: Repeat customers frequency shot up by: 3-4 times for Grocery and FnB, 3 times for Hospitality in one latency period. Repeat's ticket size jumped by: 40% for E-com and Retails Fashion, 30% for Beauty and Wellness, 33% for Hospitality. BFSI latency reduced by 18%.

Holiday Triangle Travel Pvt Ltd is a marketplace for Local Travel Agents and Travelers to get a customized itinerary at a competitive price. (Role: B2B/B2C). Reporting: Assistant Destination Manager.

• On-Boarding/Training: Travel Agents are on boarded after B2B team converts them. They are introduced and data collection is done.
• Leads Assigning: Leads are prioritized as per agent’s performance, age, capacity and other metrics.
• Fraud Check: Keep a check on the frauds, if an agent found then penalize /Churn them.
• Team Management: Internal Co-ordination among Sales team to help the vendors achieve their targets