Ashutosh Soni
Pune
Summary
Results-driven professional with expertise in project management, market research, and A/B testing. Proven ability to drive successful GTM strategies and enhance stakeholder engagement through effective CRM automation.
Overview
9
9
years of professional experience
Work History
Founder
The Lead Mafia
Pune
2024.08 - Current
- Opportunity discovery & problem definition — Validating PMF, identifying ICPs, pain point, GTM, Sales funnel
- Data & Analytics — lead scoring, pipeline metrics, CRM automation
- Experimentation — A/B tests for outreach sequences; iterate messaging
- Stakeholder management — aligning with client KPIs and SLAs.
Co-Founder
Kaarobaar Co-working Space
Aurangabad
2019.10 - 2021.02
- Metrics & Retention — membership churn, utilization rates.
- Created marketing strategies to attract new members and promote services.
- Trained staff on customer service best practices and operational procedures.
- Fostered a collaborative environment that encouraged creativity and productivity among members.
- Managed daily operations of the co-working space to ensure smooth functioning.
Co-founder
Zohito Media
Aurangabad
2017.03 - 2018.05
- GTM & Launches — creating offers, pricing, and campaigns.
- Developed marketing strategies to enhance brand visibility and engagement.
- Conducted market research to identify trends and audience preferences.
- Tools: Google Analytics, GA4, basic SQL/Sheets, CRMs, MetaAds
Education
BBA -
Saraswati Bhuvan College
AurangabadProduct Management & Artificial Intelligence
BItsom School of Management
GoaSkills
- Project management
- Market research
- A/B testing, CRM automation
- Business & Product Strategy
- AI Product Management
- No-code/Low-code Prototyping
- Technical & Analytical Skills
- B2B Sales Expert
Timeline
Founder
The Lead Mafia
2024.08 - Current
Co-Founder
Kaarobaar Co-working Space
2019.10 - 2021.02
Co-founder
Zohito Media
2017.03 - 2018.05
BBA -
Saraswati Bhuvan College
Product Management & Artificial Intelligence
BItsom School of Management