Ashwan Raj
Bengaluru
Summary
Experienced professional with a demonstrated history of working in the K12 EdTech Sales industry. Leading and managing cross functional teams in the industry across wide area of subjects such as sales & revenue generation, customer experience & retention, owning close to 200 million in business, annually. Skilled at strategizing cost effective revenue channels along with setting up & developing teams from scratch, while maintaining a high NPS score.
Overview
8
8
years of professional experience
Work History
Head of Sales
Healthifyme
10.2024 - Current
- Strategic Leadership: Initiated the development of inside sales strategies aligned with organizational goals, setting the foundation for projected 15% revenue growth in the upcoming quarter
- Team Leadership & Development: On-boarded and coached a team of 100+ inside sales professionals, achieving 110% of the sales target within the initial tenure
- Performance Optimization: Established performance monitoring frameworks and introduced skill development initiatives, enhancing team productivity by 10% within the first two months of the tenure
- Cross-Functional Collaboration: Collaborated with marketing and customer success teams to implement targeted campaigns, resulting in a 5% increase in lead conversion rates
- Training & Development: Rolled out training modules focused on CRM efficiency and consultative selling, reducing response times and enhancing client engagement metrics by 8%
- Operational Efficiency: Streamlined initial processes for lead qualification, increasing operational efficiency by 12% and setting the groundwork for scalable growth
General Manager
Think & Learn Pvt. Ltd.
01.2024 - 10.2024
- Built and developed the largest inside & direct sales team ever functioned in the organization with 350+ employees
- Oversaw the sales process for K10 and Test prep departments within Think & Learn (B2C & B2B) via inside sales and center visits/direct sales owning nearly ~200 million in business annually.
- Implemented a comprehensive sales strategy focused on optimizing revenue collection, streamlined operational processes by implementing best practices from the industry.
- Implemented a range of cost-saving initiatives aimed at optimizing the sales process and maximizing efficiency leading to improved profits.
- Assisted in designing CRM architectures tailored to the organization's unique requirements, ensuring scalability, flexibility, and alignment with business objectives
Assistant General Manager
Think & Learn Pvt. Ltd.
07.2022 - 01.2024
- Managing business worth ~ 150 million, and 300+ employees across sales, marketing, user experience and operations team.
- Partnering with strategy, product and business team to implement departmental policies and SOP's to help improve customer outreach and sales conversions.
- Established 2 new offices in Noida and Bangalore, leading a cross functional team of sales and user experience.
- Developed multiple customer engagement campaigns, across the K12 segment to ensure better retention.
Senior Manager
Think & Learn Pvt. Ltd.
04.2020 - 07.2022
- Led a team of 150+, with a weekly revenue responsibility of 10 million+ across regions of Karnataka in the K12 segment.
- Strategized a new channel of virtual sales during lock down, leading to 2x revenue growth and reduction of refunds by 8%
- Designed an employee up skill program for all associates working remotely, leading to a decline in employee attrition by 10%
- Led and scaled teams through multiple verticals & campaigns across the org ( Live leads, dead leads and other special campaigns )
- Designed multiple training programs for associates and managers, spearheading the training's for managers personally
Manager
Think & Learn Pvt. Ltd.
02.2018 - 04.2020
- Recruited and led the first direct sales team of Thrissur (Kerala) with 50+ employees, expanding to nearby cities such as Pallakad, Shoranur etc
- Forecasted demand and expanded the team with rapid growth in revenue upto 5 million monthly without any loss of productivity
- Developed multiple offline lead gen campaigns leading to 200% revenue growth, with an increase of 25% in L2P conversion
- Elevated team productivity and performance via improved training and employee engagement programs
- Ranked in the Top 10 managers, PAN India consecutively for 6 months
Business Development Executive
Think & Learn Pvt. Ltd.
05.2017 - 02.2018
- Proactively developed 500+ client relationships, generating 1 Cr+ in revenue
- Awarded top revenue generator in the B2C sales channel for consecutive 6 months, qualifying for multiple international incentive trips
Education
B-Tech - Electronics and Communication
Manipal University
08.2017
Skills
- Sales Productivity Expert
- Sales Training Expert
- K12 Expert
- Strategic Planning Expert
- Customer Experience Expert
- Team Building Expert
- Business Operations Expert
- Employee Engagement Expert
- Revenue Growth Expert
Languages
Hindi
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Malayalam
Bilingual or Proficient (C2)
Kannada
Intermediate (B1)
Timeline
Head of Sales
Healthifyme
10.2024 - Current
General Manager
Think & Learn Pvt. Ltd.
01.2024 - 10.2024
Assistant General Manager
Think & Learn Pvt. Ltd.
07.2022 - 01.2024
Senior Manager
Think & Learn Pvt. Ltd.
04.2020 - 07.2022
Manager
Think & Learn Pvt. Ltd.
02.2018 - 04.2020
Business Development Executive
Think & Learn Pvt. Ltd.
05.2017 - 02.2018
B-Tech - Electronics and Communication
Manipal University
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