Ashwani Chawla
Summary
Results-driven professional with extensive experience in sales and media operations. Known for strategic thinking, leading teams to achieve targets, and cultivating strong client relationships. Committed to driving brand visibility and business expansion. Proactive business manager skilled in enhancing client satisfaction while achieving operational efficiency. Proven ability to develop tailored strategies that meet client needs and drive long-term partnerships. Dynamic Senior Sales Manager with proven success in driving market growth and enhancing customer engagement. Expertise in strategic planning, team leadership, and client relationship management.
Overview
17
17
years of professional experience
Work History
Senior Sales Manager
Ishq FM
05.2025 - Current
- Led sales strategy development to enhance market presence and customer engagement.
- Managed a team of sales representatives to achieve performance targets and drive growth.
- Coordinated promotional campaigns to boost brand awareness and attract new clients.
- Analyzed market trends to identify new opportunities for business expansion and partnership.
- Presented sales forecasts and strategic plans to executive leadership for approval and alignment.
Business Manager
Alliance Media
10.2024 - 05.2025
- Cultivated relationships with key clients including Kent, JK Laxmi Cement, and TTK Healthcare.
Ensured satisfaction of major clients through proactive communication and support.
Developed tailored strategies to meet specific needs of Kent, JK Laxmi Cement, and TTK Healthcare.
Monitored client feedback to enhance service delivery and resolve issues promptly. - Led cross-functional teams to implement operational strategies and improve efficiency.
- Developed and managed budgets to align with strategic business goals.
Media Supervisor Planner & Buying
Omnicom Media Group
06.2021 - 10.2024
- Developed brand and product strategies while selecting optimal media for advertising campaigns.
- Executed media planning and buying using advanced communication methods for increased reach.
- Coordinated with media houses to activate and track advertising effectiveness.
- Managed relationships with clients, media vendors, and creative agencies for invoicing and ad creatives.
- Planned comprehensive TV strategies including channel selection, program impact analysis, and scheduling.
- Utilized YUMI (BARC) for channel performance evaluation and programmer selection.
- Leveraged MAP Software to extract competitive data from TV, print, and radio sources.
- Served key clients including LG, HP, Philips Home Appliances, Bacardi, and Eicher.
Senior Media Manager Operations
Initiative Media India Pvt. Ltd.
06.2015 - 06.2016
- Managed daily operations to ensure efficient workflow and productivity.
- Developed standard operating procedures to streamline processes and improve consistency.
- Oversaw inventory management to maintain optimal stock levels and reduce waste.
- Coordinated cross-departmental communication to enhance collaboration and information sharing.
- Implemented safety protocols to ensure compliance with industry regulations and standards.
- Analyzed operational data to identify areas for process improvement and resource allocation.
Sales Coordinator
ASIANET Communication Ltd.
03.2014 - 06.2015
- Coordinated sales activities to enhance communication between departments.
- Trained new staff on company procedures and software tools effectively.
- Collaborated with marketing to align initiatives with sales goals.
- Prepared monthly reports on sales activities, revenue, expenses, and other key metrics.
- Maintained an up-to-date database of prospective clients and their contact information.
Media Manager Operations
Zenith Optimedia India Pvt. Ltd.
01.2010 - 03.2014
- Developed comprehensive media strategies to enhance brand visibility and engagement.
- Managed social media platforms, curating content and interacting with audiences daily.
- Collaborated with cross-functional teams to align media campaigns with business goals.
- Analyzed media performance metrics to inform content creation and distribution strategies.
- Developed and implemented media strategies to promote company's products and services.
Operation Executive
GroupM Media India Pvt. Ltd.
01.2009 - 01.2010
- Coordinated daily operations and workflow management across multiple teams.
- Managed inventory levels to ensure optimal stock availability and organization.
- Developed training materials to enhance staff performance and operational knowledge.
- Implemented process improvements to streamline operational efficiency and productivity.
Education
B.A -
Rajasthan University
Jaipur12th -
CBSE
Delhi10th -
Rajasthan Board
JaipurSkills
- YUMI
- MAP
- IRIS
- ADEX
- Media Ware
- ON-AIR
- MBA (Media Business Application)
- Star Space
Disclaimer
I now declare that all the information in this resume is facts or true to my knowledge.
Timeline
Senior Sales Manager
Ishq FM
05.2025 - Current
Business Manager
Alliance Media
10.2024 - 05.2025
Media Supervisor Planner & Buying
Omnicom Media Group
06.2021 - 10.2024
Senior Media Manager Operations
Initiative Media India Pvt. Ltd.
06.2015 - 06.2016
Sales Coordinator
ASIANET Communication Ltd.
03.2014 - 06.2015
Media Manager Operations
Zenith Optimedia India Pvt. Ltd.
01.2010 - 03.2014
Operation Executive
GroupM Media India Pvt. Ltd.
01.2009 - 01.2010
B.A -
Rajasthan University
12th -
CBSE
10th -
Rajasthan Board
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