Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Generic

Ashwani Jain

Campaign Coordinator (CRM)
Noida

Summary

To work in an environment that challenges me to improve and constantly thrive for perfection in all the tasks allotted to me.

Overview

4
4
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work History

Campaign Coordinator (CRM)

Testbook
Noida, India
01.2024 - Current
  • Develop and implement comprehensive CRM strategies using Webengage to enhance customer engagement and retention.
  • Develop targeted CRM campaigns across multiple channels (Push Notifications, WhatsApp, SMS, In-Apps, Web Pushes, On-Site, Email).
  • Tailor messages and content according to each segment's preferences and behaviors.
  • Collaborate with stakeholders to align CRM initiatives with overall business objectives.
  • Monitor campaign performance, analyze results, and iterate strategies for continuous improvement.
  • Generate regular reports on key performance metrics, including campaign effectiveness, customer engagement, and conversion rates.
  • Identify customer data and behaviors patterns to segment the customer base and identify target groups.
  • Develop strategies to engage each segment effectively.
  • Implement automated user journeys for different stages of the customer lifecycle (onboarding, TOFU, MOFU, BOFU, Masterclass & Scholarship, re-engagement).
  • Conduct regular domain health checks to ensure optimal email deliverability and inbox placement.
  • Extract and analyze customer data from Webengage to derive actionable insights and inform decision-making.
  • Generate regular reports on key performance metrics, including campaign effectiveness, customer engagement, and conversion rates.

Social Media Manager

Oliveboard
Noida, India
09.2023 - 12.2023
  • Led end-to-end branding initiatives, from concept to production edits, ensuring brand consistency. Led a creative team of writers and designers, guiding the development of engaging blog posts, e-books, e-mails, newsletters, infographics, and impactful social media content.
  • Developed and executed result-oriented social media strategies across platforms, driving a 25% increase in brand engagement.
  • Managed 5+ influencers, who contribute 50K-80K revenue. Designed and executed brand promotion strategies.
  • Developing engaging and relevant content for various social media platforms such as Facebook, Instagram,
  • Planned Instagram growth campaigns, organically increasing followers by 30% and boosting post engagement by 20%.
  • Creating and managing paid advertising campaigns on platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads.
  • Targeting specific audience segments based on demographics, interests, and behaviours.

Associate Category Manager

Think & Learn Private Limited (BYJU'S Exam Prep)
Noida, India
01.2022 - 08.2023
  • Handled copywriting, creative content & script writing with deep understanding of target audience to be used in marketing
  • Developed Content Strategy for Banking & AE/JE Youtube channel - 272K (AE/JE) Subscribers & 535K (Banking) Subscribers. Generates MOM 80L-1M views & 8.4K growth.
  • Achieved a 35% increase in YouTube video impressions by optimising content and enhancing discoverability.
  • Increased YouTube video CTR by 20% through strategic video titles and engaging thumbnails, enhancing viewer engagement.
  • Led workshop & scholarship project & increased the app engagement & leads by 27%. Resulted in 13.5% revenue jump.
  • Managed Facebook Ads for workshops & scholarship, maintaining a Cost Per Lead (CPL) of Rs 9 and a Click-Through Rate (CTR) of 8%.
  • Created GTM strategy - market research, consumer & competitor analysis, pricing, budgeting, engagement & retention.
  • Created engaging, SEO-friendly content for blogs and social media platforms, contributing to a 25% rise in website traffic and social shares.
  • Collaborated with the sales team to conduct product training sessions, ensuring they were well-versed in product features, updates, and effective pitching techniques.
  • Optimised processes using analytics tools - Clevertap to enhance efficiency.

Content Executive

Metis Eduventures Private Limited (ADDA 247)
Gurugram, India
01.2020 - 01.2022
  • Prepared unique solutions and questions for all subjects of Civil Engineering, contributing to comprehensive educational resources.
  • Managed content distribution on social media platforms, including Facebook pages, related groups, Telegram, and Instagram.
  • Produced persuasive copies for app push notifications, ads, and digital platforms to enhance user engagement.
  • Developed compelling copies for app push notifications, advertisements, and various digital platforms to enhance user engagement.
  • Authored diverse SEO articles covering motivation, exam notifications, and exam preparation guidance, fostering long-term user retention.
  • Responded promptly to user comments and queries, ensuring a positive user experience.
  • Supervised the end-to-end process of course development for competitive exams, ensuring quality and relevance.
  • Implemented quality control measures, leveraging analytics tools to assess content and course performance, driving data-driven improvements.

Education

B.Tech - Civil Engineering

MIET
Meerut
07.2012 - 05.2016

Skills

    Growth & Retention Marketing

undefined

Software

Microsoft Excel

Microsoft PowerPoint

Canva

Google Sheets

Tableau

Clever Tap

WebEngage

Certification

Completed Advanced Digital Marketing Course at Young Urban Project

Timeline

Campaign Coordinator (CRM)

Testbook
01.2024 - Current

Social Media Manager

Oliveboard
09.2023 - 12.2023

Associate Category Manager

Think & Learn Private Limited (BYJU'S Exam Prep)
01.2022 - 08.2023

Content Executive

Metis Eduventures Private Limited (ADDA 247)
01.2020 - 01.2022

B.Tech - Civil Engineering

MIET
07.2012 - 05.2016

Similar Profiles

CREATE PROFILE
Ashwani JainCampaign Coordinator (CRM)