Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Personal Information
Timeline
Generic
ASHWANI KUMAR

ASHWANI KUMAR

SALES & MARKETING
DELHI,DL

Summary

Zonal Sales Manager with a proven track record of driving growth through effective market analysis and strategic sales planning. Expertise in customer relationship management and negotiation, leading to consistently achieved sales targets. Strong leadership and problem-solving skills enhance team performance and client partnerships. Exceptional communication abilities foster collaboration and drive results.

Overview

14
14
years of professional experience

Work History

ZONAL SALES MANGER -

ROYAL ENFIELD
NORTH INDIA
08.2024 - Current
  • Collaborated with management team to devise strategic plans for business growth.
  • Developed and executed effective sales strategies that exceeded targets.
  • Supervised three employees, ensuring compliance with company policies and performance standards.
  • Managed inventory and supply chain processes, reducing waste and optimizing stock levels.
  • Expanded dealer network by identifying and recruiting potential dealers in target markets.
  • Cultivated strong relationships with key dealers, enhancing loyalty and repeat business.
  • Analyzed market trends and competitor activities to uncover growth opportunities.
  • Participated actively in trade shows, exhibitions, conferences related to industry sector.

DEPUTY MANAGER -

MINDA CORPORATION LTD
DELHI NCR | UP WEST | HARYANA
05.2022 - 07.2024
  • Led training and development initiatives for sales personnel and distributors to enhance skillsets.
  • Developed effective communication plans to update Channel Partners on Network developments.
  • Monitored competitor activities, including product launches and pricing strategies, to inform sales tactics.
  • Motivated team to drive sales growth through improved distribution and retailer engagement.
  • Established yearly dealer sales targets while providing accurate sales and inventory forecasts.
  • Supervised dealer onboarding processes, including readiness assessments and negotiations.
  • Organized BTL activities such as trade shows and campaigns to boost brand awareness.
  • Created online and offline marketing strategies to elevate sales volume through targeted campaigns.

AREA SALES MANAGER -

STUDDS ACCESSORIES LIMITED
NORTH INDIA
08.2019 - 04.2022
  • Explored business opportunities and clientele to secure profitable volumes.
  • Identified critical areas within process-driven operations.
  • Monitored and trained personnel to ensure quality deliverables.
  • Directed team efforts to optimize performance and enhance professional skills.
  • Oversaw sales activities, achieving significant volume and value growth.
  • Developed new channel markets and engaged partners to boost product sales.
  • Expanded distribution breadth by appointing new partners and motivating existing ones.
  • Administered quarterly sales, marketing, and budgeting planning.

TERRITORY SALES SUPERVISOR -

MRF LIMITED
DELHI
11.2016 - 08.2019
  • Identified new market segments, driving business growth and optimizing revenue.
  • Expanded product reach by developing and appointing new business ventures.
  • Executed sales promotional activities for effective brand building and market development.
  • Demonstrated complete product range to prospects, aligning solutions with evolving business needs.
  • Formulated market-specific promotional strategies, increasing market share by 15% and mindshare by approximately 30%.
  • Successfully expanded five new dealerships in targeted markets.
  • Delivered comprehensive go-to-market plan for Commercial Tyres, including positioning, PR, launches, collateral, and events.

REGIONAL SALES OFFICER -

HITACHI HOME & LIFE SOLUTION(INDIA) LIMITED
DELHI
02.2016 - 11.2016
  • Executed demand generation strategies focused on results and proactive monitoring.
  • Forecasted and planned sales targets, achieving consistent revenue growth.
  • Conducted competitor analysis to inform strategic decisions and report insights.
  • Activated trade marketing initiatives to enhance in-shop branding effectiveness.
  • Evaluated and proposed marketing budgets periodically to optimize resource allocation.

ASST. SALES MANAGER -

V & O LOGISTICS PRIVATE LIMITED
DELHI
03.2011 - 02.2014
  • Cultivated relationships with key clients to assess and address needs.
  • Supervised completion of all documentation in compliance with legal requirements.
  • Engaged potential clients to drive revenue growth.
  • Resolved customer complaints and queries promptly to enhance satisfaction.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Prepared and delivered sales presentations to key clients and stakeholders.

EVENT MANAGER -

S & F SIGN PRIVATE LIMITED
DELHI
11.2009 - 12.2010
  • Supervised meeting activities, planning, and seminar coordination.
  • Maintained strong relationships with venue and logistics providers.
  • Provided onsite assistance, including setup, promotion, and staffing.
  • Prepared daily sales reports to track performance metrics.
  • Provided support to attendees before, during, and after the event as needed.
  • Monitored event trends and competitor activities, adapting strategies to maintain competitive edge.

Education

MBA - Marketing

JIMS
ROHINI,DELHI
01.2016

B.B.A -

WebUniv Infotech
01.2012

Skills

  • MS Office proficiency
  • Inventory management
  • Sales and marketing strategies
  • Revenue generation techniques
  • Brand management
  • Channel sales oversight
  • Market analysis and competition assessment
  • Client relationship management
  • Market expansion
  • Problem-solving aptitude
  • New business development
  • Dealer recruitment
  • Team supervision
  • Networking skills
  • Sales target achievement
  • Marketing and promotional activities
  • Pre-sales support
  • Lead identification and generation

Accomplishments

  • Increased monthly sales by 25% by implementing targeted marketing strategies and revamping the sales approach
  • Successfully closed high-value deals and maintained strong client relationships, contributing to 50 lacs in annual revenue
  • Boosted product sales by 30% by introducing a new sales technique and product training for the team
  • Achieving 120% of the annual target through effective negotiation and upselling techniques, achieved the highest sales in the North India region in 2020, 22% growth in overall volume in 2019 over 2018 achieved volume, 17% growth achieved in overall volume in 2020, quarterly award and reward achiever,
  • Achieved 1st prize in the Annual Conference Knowledge Cup in 05/19, achieved A+ growth of 20% in FY 2018-2019, ranked 3rd in the North region for sales in 08/18
  • Achieved 1st prize in the Annual Conference Knowledge Cup on 05/18
  • Awarded in refreshment training as the 'Best RSO of the Season,' and top salesperson for three consecutive months

Languages

  • English
  • Hindi

Personal Information

Date of Birth: 11/21/90

Timeline

ZONAL SALES MANGER -

ROYAL ENFIELD
08.2024 - Current

DEPUTY MANAGER -

MINDA CORPORATION LTD
05.2022 - 07.2024

AREA SALES MANAGER -

STUDDS ACCESSORIES LIMITED
08.2019 - 04.2022

TERRITORY SALES SUPERVISOR -

MRF LIMITED
11.2016 - 08.2019

REGIONAL SALES OFFICER -

HITACHI HOME & LIFE SOLUTION(INDIA) LIMITED
02.2016 - 11.2016

ASST. SALES MANAGER -

V & O LOGISTICS PRIVATE LIMITED
03.2011 - 02.2014

EVENT MANAGER -

S & F SIGN PRIVATE LIMITED
11.2009 - 12.2010

MBA - Marketing

JIMS

B.B.A -

WebUniv Infotech

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