· Personally involved in conceptualizing and executing the online destination for ETCIO.com. Responsible specifically
for the web content strategy, website architecture, web design, CMS build-up and user interface of the website. Helped develop and institute processes at ETCIO.com and ETCISO.in. This ensured projects were completed on time, were efficiently run assuring best quality standards.
· Led and executed end-to-end INR 3 Crore MAKE TECH HUMAN campaign for ET Telecom https://telecom.economictimes.indiatimes.com/maketechhuman
· In 2017, led the launch of www.etciso.in.
· Led and executed the Digital Transformation Summit for the State government of Andhra Pradesh in October 2017 https://cio.economictimes.indiatimes.com/digital-transformation-summit
· Led and executed INR 6 Crore Tata DoCoMo DO BIG (Powering Innovations) campaign for ETCIO https://cio.economictimes.indiatimes.com/dobig
· Have conceived and helped plan the sales pitch, innovations and key sales verticals for the digital edition of ETCIO and ETCISO (website)
· Prepared, rewrote and edited 10-15 pieces per week to improve readability and impact.
· Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
· Communicated directly with reporters to assess stories and improve quality of work.
· Posted and promoted articles on social media platforms.
· Reviewed reports and recommended changes to improve copy flow.
· Maintained professional, friendly and productive relationships with CXOs (CIOs, CISOs and CDOs) to stay updated on team strategies and changes.
· Determined readiness of written pieces, made changes and approved final versions for publication.
· Assigned stories, led content development meetings and reviewed completed stories to guide execution of concepts and tone.
· Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
· Was a Jury member for the Citrix Innovation Awards held in Mumbai in September 2019.
· Speaker at various tech forums and industry bodies.
· Worked with teams to put together the editorial concept, bring all departments on the same page, identify sales concepts as well as
operationally head key events for ETCIO and ETCISO.
· Executed and moderated over 150 on ground events for enterprise IT service providers across the country.
· Launched ET CIO Annual Conclave , ET BFSI Conclave, ETCISO mid-year and ETCISO annual conclave and ET Artificial Intelligence Conclave (AICON).
· Lastly, wrote extensively on Enterprise Technology and CIO community.