Ashwani Shoda
Delhi
Summary
Multi-tasking Content Developer with over 8 years of experience in technical content, copywriting, and content marketing. Skilled in writing and editing help documentation, building a user-centric knowledge base, and producing words/copies that generate targeted awareness, build authentic consumer connections, and boost conversions.
Experienced in various writing styles and producing exceptional and creative content for 360 marketing, including articles, scripts, internet content, ad copies, emailers, brochures, and online publications. I am committed to staying at the forefront of industry trends and technologies to deliver unparalleled value and drive business growth.
Overview
9
9
years of professional experience
Work History
Content Writer
doola
Noida
04.2024 - Current
- Crafted comprehensive content strategies and launched innovative content marketing campaigns that improved client engagement metrics by 25% over two years.
- Spearheaded content enhancement initiatives and curated dynamic content library, producing over 100 articles, video scripts, whitepapers, one-pagers, and newsletters.
- Strategically planned and executed inbound and outbound content marketing strategies, validated through rigorous testing and metrics analysis.
- Collaborated with product and performance marketing teams to align content strategies with campaign objectives.
- Employed market research and SEO tools to develop SEO/GEO strategies and monthly content plans for website, social media, and newsletters.
Senior Content Writer
Ionixx Technologies Pvt Ltd
Noida
11.2023 - 03.2024
- Develop meaningful value-driven blogs, case studies, and articles that resonated with target audiences and drove conversions
- Work with in-house subject matter experts and project managers to produce thought-leadership articles, solutions sheets, and presentations
- Collaborate with designers, developers, and other stakeholders to produce content for website, landing pages, and sales collaterals
- Plan an editorial calendar and content distribution strategy to ensure content is created, published, and distributed on schedule across all channels
- Revamped website content and past blogs for maximum visibility on search engines and enhanced user engagement
- Edited and proofread content written by junior writers to ensure clarity, accuracy, and accuracy of style
- Collaborated with the marketing and sales teams to produce MOFU and BOFU content materials that resonated with target audiences and drove lead conversion
Executive Content Development
Net Connect Global
Noida
05.2023 - 08.2023
- Deployed at IBM Consulting - GIC Cloud Advisory on third-party contractual payroll
- Update and manage Cloud Advisory's resources and client-facing materials on Lighthouse, a knowledge-sharing platform for IBMers
- Audit legacy content and sales artifacts to identify communication gaps and prioritize business opportunities
- Develop client analysis, PoV, sales wins stories, value propositions, engagement models, and deal archetypes for successful client engagement
- Updated 30+ client deliverables and contributed 10+ new Advisory offering kits on Cloud Advisory's Lighthouse space
- Successfully launched CADA (Cloud Advisory Delivery Assets) page, newsletter "Cloud Chronicles" and an asset contribution program for Cloud Advisory
Technical Content Writer (SaaS)
Citixsys - iVend Retail
Noida
06.2021 - 05.2023
- Ensure timely content delivery for iVend Retail (EMS), Tagrain (POS), and OneEnterprise (iPaaS)
- Work with product owner and developers to produce intuitive user guides, release notes, API Documentation, tool kits, knowledge articles, FAQs
- Improve user experience and conversion by producing short tutorials, webinars, eBooks, case studies, and training videos
- Collaborate with SEO, Product Marketing, and Inside Sales team to plan and execute the GTM strategy, marketing campaigns, and partner program
- Provide content for social media calendar and marketing collateral, including website, landing pages, emails, blogs, SEO, digital ads & print media
- Created personalized emails for Salesforce Engagement Studio by mapping users' trial journeys resulting in an 18% increase in subscriptions
Content Writer
Markatent
Gurgaon
01.2019 - 06.2021
- Manage content marketing, SEO, Social Media, and editorial calendars for 10+ Indian and global clients
- Write advertising copy designed to promote clients' products and services, and effectively reach customers in the appropriate audience
- Develop content and copies for websites, landing pages, SEO, Emails, and digital ads to ensure clients' success. (B2B/ SaaS/FMCG)
- Write blogs, articles, and social media copies that engage target demographics and boost website traffic
- Provided long and short-form, SEO-driven content to improve website health and readability scores
- Conduct competitor audits, market research, and keyword planning to improve website SERP rankings, engagement, visibility, and reach
Freelance Copywriter
04.2018 - 12.2018
- Mindbox(Instructional Designing), TransCurators(Ghostwriting), Lexbuddy(Compliance writing), CK Birla Hospitals (Blogs), TOEFL India (Social media copies), Eternal Hospitals (Website content)
SEO Content Executive
Next Style PVT LTD
Noida
03.2017 - 04.2018
- On-page SEO (Meta tags creation, keyword planning, interlinking, tag creation, image optimization)
- Off-page SEO (Directory submission, Q&A, backlinks & submission, guest posting, social bookmarking, blogging, forum posting)
- SMO (Writing copies/write-ups for social media posts, working on marketing tools such as Hootsuite, Coschedule, Socialmention, etc.)
Education
B.A. -
Arni University
HP05.2016
Eng. Diploma - Computer Science
Monad University
UP04.2014
Skills
- Social Media Management
- SEO & GEO
- MS 365 (Excel, OneNote & PowerPoint)
- SEO & Content Marketing
- Keyword Planning
- Editorial planning
- Copywriting & Editing
- Google Analytics
- Technical Writing
- CMS Management (WordPress & Sitecore)
- Content Research & Development
- SharePoint
- Agile & Enterprise Design Thinking
Timeline
Content Writer
doola
04.2024 - Current
Senior Content Writer
Ionixx Technologies Pvt Ltd
11.2023 - 03.2024
Executive Content Development
Net Connect Global
05.2023 - 08.2023
Technical Content Writer (SaaS)
Citixsys - iVend Retail
06.2021 - 05.2023
Content Writer
Markatent
01.2019 - 06.2021
Freelance Copywriter
04.2018 - 12.2018
SEO Content Executive
Next Style PVT LTD
03.2017 - 04.2018
B.A. -
Arni University
Eng. Diploma - Computer Science
Monad University