Ashwanth Unni
Bengaluru
Summary
Senior analyst with an experience of 6 years and proven track record of driving impactful initiatives and delivering actionable insights across multiple domains. Skilled in data analysis, process optimization, and stakeholder collaboration to support strategic decision-making and organizational growth
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Analyst
Simpl
Bengaluru
12.2022 - Current
- Led the development of a centralized metrics dashboard which standardized the definitions of 50+ metrics across 20+ dimensions for different PODs and acted as a single source of truth for data across the org. This enabled the stakeholders to self serve their data requirements leading to 60% reduction in ad hoc data requests.
- Facilitated the integration of Swiggy and Myntra with Simpl, creating real-time trackers and dashboards to monitor key metrics post-launch enabling focused cross-team discussions and brainstorming
- Developed the analytics framework for the Accelerated Credit Upgrade program, which offered increased credit limits to top-tier users. This initiative resulted in a doubling of bill size among test users, contributing an additional TPV of 4 crore per month.
- Enabled the partner success managers to plan cashback and discount campaigns and optimize burn across merchants by building a merchant level unit economics (UE) framework which attributed different expense and income metrics to merchants
- Identified opportunity for reactivation of 500k approved and organically churned users resulting in 28% reactivation
- Generated e-commerce affinity scores and affluence scores for users by using a RFM model to help partner merchants target users
- Improved the Unit Economics (UE) for Simpl Billbox from -2.03% to 0.42% by developing a framework that allowed stakeholders to model scenarios with various access and convenience fee structures for different user segments.
Business Analyst
Amazon
Bengaluru
10.2020 - 12.2022
- Owned the automation of 14 reports for tier 1 Amazon vendors covering inventory, forecast, lost opportunity, customer reviews and return metrics. Built ETL pipelines for the metrics and developed python scripts for bulk report generation. This resulted in 170 headcount savings for the team
- Improved retention of sellers advertising on sponsored brands from 76% to 80% by building a decision tree classifier to understand the relevant factors affecting attrition and analyzing them to recommend actions to retain/ reactivate them on the advertising platform
- Developed a dashboard to track the trend of defects in catalog for vendors across EU marketplaces under strict deadlines providing the team visibility on item defects across multiple product lines and time periods
- Supported new business initiatives by identifying relevant data sources, building data pipelines, reports and python automations
Data Scientist
Mu Sigma Inc
09.2018 - 08.2020
- Led a 2-member team to improve the conventional drug detailing process of a Fortune 50 pharma client by building a recommendation engine for salesforce that uses a clustering algorithm to segment HCPs and predict the next best message to be delivered
- Built a CNN based classifier which takes the historic message and prescription sequence of HCPs and predicts the likelihood of sales when a new message is delivered
- Developed multiple proof of concepts to showcase ML capabilities to clients and conducted learning sessions on supervised and unsupervised ML algorithms to build technical expertise of the team
Education
BTech - Computer Science And Engineering
Amrita School of Engineering
08.2018
Master of Science - Computer Science
Scaler
Skills
- SQL
- Python
- Machine Learning (Regression, Classification, Clustering)
- Statistics
- Data Visualisation (Qlik Sense, Quicksight, Tableau)
- ETL
- MS Excel
Certification
- Machine Learning with Python – IBM (Coursera)
- Neural Networks and Deep Learning - Deeplearning.ai (Coursera)
Accomplishments
- Received global signature award from Amazon for innovative thinking and implementation of out of the box idea
- Received Spot Award from Mu Sigma for improving client engagement by ensuring consistent quality in delivery and providing innovative solutions to enhance the overall project
- Awarded silver medal for achieving second rank, University level
Timeline
Senior Analyst
Simpl
12.2022 - Current
Business Analyst
Amazon
10.2020 - 12.2022
Data Scientist
Mu Sigma Inc
09.2018 - 08.2020
BTech - Computer Science And Engineering
Amrita School of Engineering
Master of Science - Computer Science
Scaler
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