Power BI
ASHWARYA CHAUDHARY
New Delhi,
Summary
Experienced Marketing Project Manager with over six years in the fashion industry, specializing in driving brand growth through innovative strategies and data analytics. Expert in enhancing brand engagement and revenue through effective team leadership and cross-functional collaboration.
Overview
7
7
years of professional experience
Work History
MARKETING PROJECT MANAGER
H&M Hennes and Mauritz Retail Pvt. Ltd.
New Delhi
02.2022 - Current
- Implemented a data-driven approach by analyzing real-time sales data to optimize marketing strategy, resulting in a 15% increase in average order value and a 20% growth in monthly revenue.
- Launched social commerce for H&M India and created a dashboard for the campaign's analysis that helped increase in-mind and Consideration KPIs by 8% on a 12-month running average.
- Achieved record-breaking CTR and impressions 2.5 times higher than BAU during a month-long campaign I designed.
- Directed creative marketing initiatives, managing nationwide promotions from conception to delivery; enhanced overall brand engagement by 2.5x and grew annual revenue by 15%.
- Effectively oversaw the management of the brand's paid, owned, and earned media channels through successful partnerships with agencies such as Dentsu, Publicis Media, Rakuten etc.
- Performed market research and utilized Ads Manager, GA, and Power BI to evaluate campaign performance while identifying potential problems.
- Planned and executed successful store, marketplace, and designer launches.
Department Manager
H&M Hennes and Mauritz Retail Pvt. Ltd.
New Delhi
06.2018 - 01.2022
- Analyzed sales records and reports to forecast selling trends and assess profitability. Devised tactics to optimize sales and overall profit.
- Represented H&M India in the Global Employer Branding Campaign at H&M HQ in Stockholm, Sweden in 2019. Served as a remote member of the campaign since then.
- Effectively oversaw store operations by implementing strategic budgeting and planning initiatives while managing a team of 24+.
Content Writer
Procaffenation
Remote
07.2017 - 01.2019
- Created effective strategies to drive lead generation and subscriber growth through content marketing initiatives
- Produced keyword-rich SEO articles to promote brand awareness and elevate organic search rankings.
- Conducted industry research to create informative, relevant content across multiple platforms including email, social media posts, blogs, and white papers.
EXPERIENCE DESIGNER (PROJECT BASED)
Future Group-Big Bazaar Gen Nxt
Noida
01.2018 - 03.2018
- Created visual style guides and marketing strategies for branding campaigns, brand stationery, and brand plan.
- Developed enticing ideas or plans for merchandise displays and window decorations, utilizing Corel Draw and Photoshop to create sketches, floor plans, and models.
Education
Bachelor of Arts - English Literature
03-2018
Bachelor of Design - Fashion Business Management and Merchandising
03-2018
Master of Arts - English Literature
12-2020
Skills
- Strategic brand marketing
- Data Analytics and Performance Metrics Interpretation
- Content Creation and SEO Optimization
- Digital Advertising and Social Media Marketing
- Creative Problem-Solving and Innovation
- Budget Optimization
- Process Improvement
- Tools: Meta Ads Manager, Google Ads Manager, Google Analytics, Power BI
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Career advancementPersonal development programsTeam Building / Company Retreats4-day work weekWork-life balanceHealthcare benefitsPaid sick leaveCompany CultureWork from home option401k matchFlexible work hoursPaid time offStock Options / Equity / Profit SharingSoftware
Google Analytics
Google Ads manager
Meta Ads Manager
Corel Draw
Photoshop
Excel
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Hindi
Native language
English
Proficient (C2)
C2
Accomplishments
Winner of All India Visual Merchandising Competition 2017
Timeline
MARKETING PROJECT MANAGER - H&M Hennes and Mauritz Retail Pvt. Ltd.
02.2022 - Current
Department Manager - H&M Hennes and Mauritz Retail Pvt. Ltd.
06.2018 - 01.2022
EXPERIENCE DESIGNER (PROJECT BASED) - Future Group-Big Bazaar Gen Nxt
01.2018 - 03.2018
Content Writer - Procaffenation
07.2017 - 01.2019
IGNOU - Bachelor of Arts, English Literature
Footwear Design And Development Institute - Bachelor of Design, Fashion Business Management and Merchandising
IGNOU - Master of Arts , English Literature
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