Ashwath Harikumar
Bengaluru
Summary
Accomplished Project Manager and Marketing Specialist with 8 years of experience leading integrated campaigns across Media, Fintech, and HR Tech, thriving in content-rich, global and remote-first environments.
Overview
10
10
years of professional experience
Work History
Consultant - Presales & Implementation (MENA)
Aspino Digital
Dubai
04.2024 - 03.2025
- Owned implementation workstreams for HR tech deployments in the Middle East and Africa, aligning client requirements, configuration, and timelines.
- Coordinated between client stakeholders, internal product teams, and external partners to ensure milestones and go-live dates were met.
- Prepared and presented demos, PoCs, and status updates, documenting decisions, risks, and next steps.
Product Marketing Specialist
EngageRocket
Singapore
09.2021 - 11.2022
- Sales enablement: communicated value and position to the sales team, and developed tools and collateral to support the selling process.
- Planned new product/feature launches and cross-functional rollout plans across Sales, Product, Customer Success, and Marketing.
- Supported digital marketing campaigns and content rollouts to drive demand, including messaging, decks, and PoCs.
- Analyzed customer HR processes and challenges to design solutions and configuration plans.
Product Marketing & Presales Project Lead
Darwinbox Digital Solutions Ltd
Hyderabad
01.2020 - 10.2020
- Led end-to-end product workshops and demos for enterprise clients across India and SE Asia, tailoring narratives and configurations to client context.
- Created and maintained demo environments, decks, battle cards, and explainer videos to support sales and marketing campaigns.
- Coordinated with sales, product, and customer teams to plan and execute feature rollouts and customer education programs.
Project Lead for Campaigns – Product & Marketing
Avail Finance Pvt Ltd
Bengaluru
08.2018 - 12.2019
- Planned and executed multi-channel campaigns (referral programs, telesales, offline activations, digital ads) that grew monthly active users from a few thousand to over 700K.
- Managed a team of interns, telecallers, and field agents, coordinating daily activities, targets, and reporting for B2B partner campaigns.
- Co-led the launch of a new salary advance app (CashUp) from concept to rollout, working with product, engineering, and operations on the roadmap, timelines, and GTM.
- Owned campaign budgets and performance tracking for B2B partner marketing and referral programs, iterating based on data and user insights.
- Double-timed as Product Manager for six months to design and ship new features aimed at customer acquisition, managing requirements, prioritization, and launch plans.
Business Development & Project Manager
Digimafia Media Pvt Ltd
Bengaluru
08.2017 - 08.2018
- Managed end-to-end delivery of video projects for brands and artists, from cold outreach and brief-taking to timelines, budgets, and final delivery with the production team.
- Acted as line producer for live ad shoots, coordinating artists, talent, crew, locations, equipment, props, and costumes to execute shoots on schedule.
- Led negotiations on scope, pricing, and timelines, drafted proposals and SOWs, and maintained all project documentation.
- Collaborated with directors, designers, and editors to balance creative vision with client expectations and operational constraints.
Analyst - People Advisory Services
EY
Bengaluru
07.2015 - 05.2017
- Led process and people optimisation projects (e.g., TVS Tyres, large hospital chain) from planning to delivery by year 2, after strong first-year performance.
- Managed workplans, stakeholder interviews, data analysis, and client workshops across multiple sectors (education, BFSI, healthcare, manufacturing, public sector).
- Contributed to new business worth INR 5,000,000 through proposals and client relationship support.
- Received EY’s Excellerator Award for outstanding project delivery and client satisfaction on a manpower optimization engagement.
Education
B. E Hons - Electrical and Electronics Engineering
Heriot Watt University
Dubai, United Arab EmiratesHigh School Diploma -
The International School Bangalore
IndiaSkills
- Project and campaign management: end-to-end planning and execution of marketing, product, and content projects; timeline and dependency management; risk tracking
- Creative and content workflows: experience with video shoots, creative teams, content production (decks, explainer videos, workshops, social-facing narratives)
- Stakeholder and artist/partner coordination: Worked with artists, creatives, production crews, B2B clients, and cross-functional internal teams across geographies
- Marketing and digital campaigns: referral programs, B2B outreach, digital ads, workshops, and product marketing to support launches and ongoing engagement
- Data-driven decision-making: campaign performance tracking, funnel metrics, experimentation, post-mortems
- Tools used: Notion, Trello, Asana, G Suite, Intercom, HubSpot, Microsoft O365
- Passion: Passion for music, artist development, and live experiences; active follower of India’s indie scene and global album campaigns
Affiliations
Managed end-to-end B2B and product campaigns from brief to launch, coordinating sales, product, design, and vendors across India, MENA, and SE Asia. Developed detailed project plans with timelines, potential risks, and consistent status updates and reviews
Professional Poker Player
Decision Science & Performance Under Pressure
- Competed in high-volume, multi-table tournaments with lifetime revenue over INR 20L, applying structured bankroll and risk management
- Built and iterated a data-driven study routine (hand reviews, database analysis, simulations) to continuously improve decision quality
- Developed exceptional focus and emotional regulation over long sessions, skills transferred to high-stakes, deadline-driven project environments
Timeline
Consultant - Presales & Implementation (MENA)
Aspino Digital
04.2024 - 03.2025
Product Marketing Specialist
EngageRocket
09.2021 - 11.2022
Product Marketing & Presales Project Lead
Darwinbox Digital Solutions Ltd
01.2020 - 10.2020
Project Lead for Campaigns – Product & Marketing
Avail Finance Pvt Ltd
08.2018 - 12.2019
Business Development & Project Manager
Digimafia Media Pvt Ltd
08.2017 - 08.2018
Analyst - People Advisory Services
EY
07.2015 - 05.2017
B. E Hons - Electrical and Electronics Engineering
Heriot Watt University
High School Diploma -
The International School Bangalore