Ashwin Chepuru

Work History

Consultant

Ezoic Inc.

Carlsbad, CA

02.2022 - Current

Assist various internal teams in identifying optimization opportunities that might have been missed or well suited for a specific publisher niche & audience.
Take ownership of split tests against any competitor & ensure client expectations are met.
Analyze and extract actionable insights from raw data procured via A/B tests or historical performance numbers.
Assist direct sales in configuring complex campaigns and debug any issues related to implementation/delivery.
Test current ad operations strategies and identify scope for improvement & relay the same to dev teams.
Draft SOPs for internal use by other teams to encourage self diagnosis and run appropriate tests.

Senior Solutions Engineer

Monetizemore Pvt. Ltd

Vancouver, BC, Canada

12.2016 - 02.2022

Prepare technical documents for dev teams on building new features or existing wrapper performance optimizations.
QA delivered dev stories for any possible bugs & ensure the code is giving the expected end result.
Identify client technical requirements and feature requests for feasibility and prioritize existing requests in the dev pipeline.
Adding new header bidding adapters to the wrapper and liaising with bidders dev teams for proper tech integration within prebid.
Drive weekly scrum calls to ensure the dev pipeline is efficiently planned out and is within the planned SLAs.
Final POC in the chain, for technical issues such as tech integration, revenue optimization, tech customization according to client needs, etc.
Be part of kick off calls for understanding the client's tech/ad stack and analyze any foreseeable issues during implementation.
Clarify any complicated questions/concerns from their AdOps or Dev teams. Main POC for any split test strategizing and taking ownership of the split test till completion.
Drive adoption of new feature rollouts, by Ad operations and identify any bugs/unintended behavior of the tech. Keep Ad operations teams informed and updated on latest feature rollouts and current industry direction/changes.
Take ownership to identify a resolution for any major P1 incidents & revenue drops that need to be resolved asap.
Handle internal technical/AdOps consults from every team within the organization if assistance is requested.
Proactively analyzing current ad stack of onboarded publishers & identify possible optimizations and new revenue opportunities.
Understand needs of publishers/Ad operations teams & assess the feasibility & needs for building new features/tools.
Analyze major incidents and share deep dive analysis of the root cause and build/revise SOPs/train concerned teams, to ensure there are checks in place for any possible similar situations in future.
QA each and every functionality/feature within custom prebid wrapper and identify possible optimizations.
Ensure custom prebid wrapper is inline with the changes and is in compliance with changes in the Adops landscape.
Breakdown and dig into competitors' wrapper and configurations when running a split test.
Comb through diagnostic logs and identify any captured crit errors or exceptions & take ownership of resolving them.
Run multivariate tests between rolled out versions with different configurations/demand stack, to document the best performing combinations of demand partners/bidders/prebid configuration/params/etc and share with Ad operations teams.
Rollup all QA'd weekly code changes/additions and merge to the master version of prebid wrapper and take ownership of adoption of the same by Ad operations teams.
Analyze any new/required changes on newer prebid releases and keep a custom prebid wrapper on the latest possible version.
Work with internal data/ML teams to get actionable insights from custom analytics data and share suggestions, possible internal tests, configuration tweaks that will help ad operations teams to further optimize publishers revenue.

Ad Operations Lead

Google (HCL)

Hyderabad, TS, India

12.2014 - 12.2016

A Technical Consultant handling high profile Tier 1 and 2 publishers (500M+ impressions per month) ad operation escalations relating to Forecasting, Creative trafficking,
Troubleshoot Ad Serving and the Network management of various DFP networks.
Specialized in DFP (Small Business and Premium) along with AdSense and AdX, integration with header/exchange bidding wrappers.
Worked on Programmatic guaranteed ads and in-depth working knowledge on Google's Programmatic offerings and optimization of bidding strategies.
An advanced video SME- Trained on Advanced Video.
Resolve complex technical concepts related to Ad serving, Tagging, Discrepancies/Reports, Rich
Media, Video, Mobile ad serving, User login, Impressions/clicks tracking, Third-party/Custom tagging, UI related problems etc.
Providing sample implementations to the clients for them to better understand the product and utilization purposes.
Have complete knowledge on all aspects of DFP -Ad selection process, Server logic, designing custom creative template, Audience, Activity, Pass back. Also, have worked on Audience vendors such as BlueKai, Exelate.
Working with cross-functional teams including General Support, Escalation Management, Sales and Engineering to ensure timely and high-impact results for publishers.
Serve as point of contact for projects led by our escalation management team to improve
Upload and test banner ads, video ads and third-party tags to ensure that they meet specification and policy requirements.
Specialized in GPT and DFP Premium.
Analyzing GPT tags & page source using various tools and optimize the HTML code & JavaScript function calls.
Troubleshoot and resolve complex DoubleClick for Publishers (DFP) issues for Revenue-generation for publishers, advertiser and agency clients.
Experience of using various tools such as Charles, Google publisher tools, Debug console, Chrome Dev Tools, etc.
Proficient knowledge on IAB standards.

Timeline

Work History

Consultant

Senior Solutions Engineer

Ad Operations Lead

Overview

Education

Post Graduation: Computing (Software Technology) - Computer Science

Bachelor of Technology - Information Technology

Skills

Summary

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