ASHWIN HENRY

As a Creative and Digital Marketing Strategist at NURA (Fujifilm/DKH), I blend data with design to drive meaningful results. With a background in marketing from Calicut University and training in digital communications, I craft targeted PPC campaigns and enhance SEO performance—all while maintaining a strong creative edge.

My passion lies in turning insights into impact, building campaigns that not only perform but also resonate. At NURA, I aim to set new standards in digital healthcare marketing by aligning strategy with storytelling.

• Implemented data-driven insights for the development of successful creative campaigns, leading to improved customer acquisition rates.
• Enhanced corporate branding consistency across all touchpoints by implementing unified design guidelines and style guides for internal use.
• Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
• Wrote creative briefs and coached copywriters to develop compelling content.
• Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
• Implemented strategies for promoting campaigns on social media.
• Led brainstorming sessions that encouraged open dialogue among team members and resulted in fresh ideas for groundbreaking creative concepts.
• Developed innovative marketing campaigns by researching industry trends and analyzing target audiences, resulting in increased brand awareness.

• Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
• Boosted brand awareness through the creation of engaging social media campaigns.
• Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
• Drove online sales growth by optimizing product listings and implementing promotional strategies on e-commerce platforms.
• Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
• Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
• Reduced overall marketing costs by identifying areas of inefficiency and reallocating resources towards higher-impact initiatives.
• Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
• Created compelling case studies and testimonials to demonstrate the value of products and services to prospective customers.
• Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
• Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
• Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Campaign Optimization: Successfully managed diverse PPC campaigns, achieving a 80% growth in conversion rates while reducing cost-per-acquisition.
Strategic Keyword Research: Executed in-depth keyword analysis, utilizing tools like Google Keyword Planner and SEMrush, resulting in a maximized rate in uplifting the CTR.

Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
Data-Driven Decision Making: Employed Google Analytics and advanced data analysis methodologies to steer campaign decisions, optimizing for performance efficiency.
Creative Ad Copywriting: Crafted and refined ad copies, significantly enhancing ad relevance and quality scores.
Advanced Bidding Techniques: Administered and refined automated bidding strategies, optimizing for budget efficiency and ROI maximization.
Experimentation and Testing: Conducted robust A/B testing across ad variations and landing pages, leading to continuous improvement in user engagement.
Performance Reporting: Compiled and presented insightful performance reports, offering actionable recommendations for campaign enhancements.
Cross-Functional Collaboration: Aligned PPC initiatives with broader marketing strategies, working synergistically with the marketing team to meet organizational objectives.

Key Skills:

Google Ads & Meta Ads Expertise
Proficiency in Google Analytics
Advanced Keyword Research
Comprehensive Data Analysis
A/B Testing & Conversion Optimization
Ad Copywriting & Creative Strategy
Mastery of Automated Bidding Strategies
Cross-Channel Marketing Integration
Proficiency in Microsoft Excel and Google Sheets
Effective Communication & Collaborative Skills

Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.

• Created and optimized portfolio website with top-notch SEO strategy.
• Achieved first-page ranking and outperformed competitors.
• Conducted strategic keyword research, on-page optimization, and quality link building.
• Boosted organic traffic and drove tangible results through Google Ads.
• Created and managed social media awareness campaign for Apollo Clinic Kannur.
• Increased brand awareness and customer relationships through targeted marketing .
• Monitored and analyzed campaigns continuously for optimal results.
• Increased reach and improved market studying.
• Increased website traffic through targeted email marketing.
• Achieved significant increase in open and click-through rates.
• Achieved backlinks from high-authority websites through effective outreach and guest blogging.

• Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
• Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
• Conducted routine product demonstrations to verify proper utilization and improve patient outcomes.
• Collaborated with vendor representatives and company customers to set up optimal delivery schedules.
• Conducted research to stay up-to-date with industry trends, prices and market competition.
• Developed marketing materials such as case studies and product brochures to promote and educate buyers on product offerings.
• Resolved order issues efficiently and enhanced customer satisfaction ratings.