Ashwin Kumar Iyengar

• Established and managed overall business plan for Type of marketing department.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Performed market segmentations, targeting and positioning for each product line.
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Transformed corporate website and social media platforms to better engage customers and promote sales.

• Managing customer communication for entire product range of TVS Credit
• Corporate Video shoot, Product Videos etc
• Event Management
• Retail Branding
• Product Marketing
• Dealer Communication, Engagement and Strategy
• Internal Employee Communication, Programmes and Events
• BTL activations
• Merchandising
• Vendor Management

• Manage the entire product portfolio of Bio Bodyfuelz Ltd like Fastcharge Sports drink, Whey Protein, Fatburner, Muscle Max, Pwr Sports Amino etc.
• Handling OTC Brand Recharge Electrolyte Drink (Div of Tablets India Ltd.)
• To conceptualize & finalize the schemes to chemist & dealers
• Responsible for Brand P&L
• Manage 360° marketing communications for Bio Bodyfuelz Ltd
• Conceptualizing for Brand Video & photo shoot
• ATL & BTL Activities (Brand activation)
• Media planning – Digital, Social, Print etc.
• Website Management
• Marketplace Sales & Visibility
• Vendor Management – Coordinate with creative team/agency (Internal &
• External), events (BTL)
• Managing Both internal and external digital marketing team
• Travelling Pan India to meet Dealers, Retailers, Sports Academies, Gyms to do
• Market Research & to monitor trends
• Plan & Procure Promotional Inputs
• Launching Schemes Primary & Secondary
• Evaluate all ATL and BTL proposals
• Sales Force Automation

• Manage entire product portfolio of Hatsun products like Hatsun Curd, Paneer,Dairy Whitener, Ghee, skimmed milk powder, etc
• Manage360° marketing communications for IBACO – Ice cream brand
• Managing entire marketing communications of HAP Badminton Academy
• Vendor Management – Coordinate with creative agency, events (BTL), media planning/buying, outdoor agencies ATL & BTL Activities (Brand activation)
• Media planning – Digital, Social, TV, Radio, Print, Outdoor, etc.
• To plan and execute digital and social marketing plans for HAP brands
• Competitors study
• To study innovative packaging solutions
• New product development for both Hatsun and IBACO
• Selection of TV, Radio shows & events to sponsor
• Coordinate with media production and creative agency for TVC, corporate &photo shoot
• Coordinate with QA, Purchase, and creative agency for packaging KLD and design development
• Increased brand awareness through creation of innovative print and digital productions for major publications.

• Working with other Community Managers in the ‘Community Management Team’ on moderation activities of Facebook communities for Fortune clients like Castrol USA, Castrol Moto, Philips 66, SAP

• Monitoring the community response and creating reports to deliver consistent

and regular feedback from users to management

• Working with other Community Managers closely for any urgent client

requirement(s) in the US

• Working with other Community Managers closely for conducting qualitative and/

or quantitative research of primary and/or secondary data; and working together

to promote important events online

• Using Social Media Marketing tools; and that of Sprinklr as a premier Social

Media CRM platform

• Being proactive in social networking sites: Facebook, LinkedIn, Twitter; and

actively participate & communicate with end-users/registered members

• Creating Weekly, Monthly extensive Social Media report.

To work in a wide range of projects Includes,

• Build and maintain strong client relationships, internal and external.

• To communicate with clients, partners & Subject matter experts regarding

requirements analysis & feedback.

• Handling Brand promotion, Internet marketing, Branding, Market research,

product campaign

• Preparation of marketing collaterals for strategic partners (PPTs, Brochures,

Competency documents)

• Coordinating with international/National clients/partners & to motivate them to

market our brand in their respective area & to boost sales.

Entering into a partnership agreement with the resellers of our product & Service

in their country.

• To work closely with Content, Graphics and Tech teams for project delivery.

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