Hi, I’m
Ashwin Kumar
Digital Marketing Manager
Bengaluru,KA
Summary
Results-driven Digital Marketing Manager with 13+ years of expertise in Digital Marketing, SEO, SEM, Social Media Marketing, website development, audience growth, and analytics. Proven track record of increasing organic traffic by 58% YoY, improving lead conversions by 35%, and enhancing search visibility through data- driven strategies. Skilled in leveraging tools like Google Analytics, Search Console, SEMrush, Salesforce Marketing Automation, 6sense, Hubspot, Demandbase, and Ahrefs to optimize performance and deliver actionable insights. Adept at driving engagement and implementing innovative marketing solutions to achieve business goals.
Overview
13
years of professional experience
Work History
Appmomos
Digital Marketing Manager
04.2024 - Current
Job overview
- Developed and executed comprehensive strategies to boost Automated Qualified Leads (AQLs) and
- Sales Accepted Leads (SALs) through targeted organic and paid marketing initiatives
- Strategized and implemented content marketing campaigns, including blogs, whitepapers, and case studies, to address audience pain points and foster engagement
- Utilized tools such as Google Analytics, 6Sense, HubSpot, and Salesforce to track lead attribution, analyze performance, and maximize ROI
- Planned and executed PPC campaigns, display ads, and remarketing strategies to attract qualified traffic and generate leads
- Conducted regular SEO audits, keyword research, and competitor analysis, optimizing content to rank for high-intent keywords
- Established and implemented SOPs for SEO audits, rank tracking, backlink analysis, and performance reporting, ensuring consistent campaign monitoring and improvement
- Analyzed key performance metrics, including impressions, clicks, organic traffic, AQLs, and SALs, to evaluate and enhance digital marketing effectiveness
- Collaborated with content teams to develop engaging, SEO-optimized content across various formats, including blogs, whitepapers, and case studies, aligned with business objectives
- Digital Marketing Tools
- SEO: SEMrush, Ahrefs, Moz, Google Search Console, Ubersuggest, Screaming Frog SEO Spider, Yoast
- SEO, KWFinder, RankMath, Google Analytics
- Social Media Marketing: Hootsuite, Buffer, Sprout Social, BuzzSumo, SocialBee, Loomly
- Iconosquare, Facebook Business Suite
- Account Based Marketing ( ABM) : Demandbase, 6sense, ZoomInfo, Hubspot
- PPC: Google Ads, Capterra, G2, Sourceforge, SoftwareSuggest
- Email Marketing: Mailchimp, Constant Contact, HubSpot Email Marketing, Marketing Cloud Account
- Engagement (Formerly Pardot)
- Content Marketing: BuzzSumo, Google Trends, CoSchedule Headline Analyzer, Grammarly, Trello
- Airstory, Surfer SEO, ContentStudio, Hemingway Editor
- SEM: Google Ads, Microsoft Advertising (formerly Bing Ads), SpyFu
- Marketing Automation Tools: Marketing Cloud Account Engagement (Formerly Pardot)
- HubSpot Marketing Hub, Zoho Marketing Automation, Autopilot, Mailchimp
- Web Analytics: Google Analytics, Adobe Analytics, Matomo, Crazy Egg, Mixpanel, Hotjar, Heap
- Clicky, Piwik Pro, Kissmetrics
- Video Marketing: YouTube Studio, Vimeo, Loom, Promo.com, Vyond, TubeBuddy.
Qualityze Solutions Pvt Ltd
Digital Marketing Manager
03.2016 - 03.2024
Job overview
- Collaborated closely with sales and marketing teams to generate leads through diverse digital marketing strategies
- Designed, managed, and optimized campaigns across multiple digital platforms, including Google
- Ads, Facebook, Instagram, LinkedIn, YouTube, and others
- Proficient in utilizing digital marketing tools such as Google Ads, Search Console, Google
- Analytics, Facebook Ads Manager, and DV360 for campaign optimization and performance tracking
- Managed and executed marketing campaigns for platforms like Capterra, G2, SourceForge, and other online marketplaces to drive visibility and lead generation
- Leveraged marketing automation tools like Salesforce Pardot, Marketo, Constant Contact, and
- Mailchimp to streamline workflows and improve efficiency
- Oversaw all online marketing channels, including PPC, display ads, remarketing, SEO, social media, and web analytics, ensuring cohesive and results-driven strategies
- Developed and implemented comprehensive strategies to boost brand awareness, sales, and engagement across all digital channels
- Monitored and analyzed digital analytics to establish benchmarks, track campaign success, and refine strategies for optimal performance on websites, mobile platforms, social media, and search engines.
UpGradBangalore
Marketing SGC Coach
08.2020 - 11.2021
zweezle media
Digital Marketing Specialist
03.2015 - 09.2016
Job overview
- Year and 6 months )
- ROLES & RESPOSIBILITIES
- Collaborated with the marketing team to design and execute diverse digital marketing initiatives aligned with business objectives
- Created SEO-optimized content for websites, social media campaigns, and email marketing, enhancing visibility and engagement
- Conducted thorough research and testing of innovative strategies to improve website traffic and search engine rankings, achieving measurable results
- Developed proposals with targeted social media and digital marketing strategies to attract and convert new business prospects
- Successfully managed a portfolio of clients, including BPL, Mechsol Technologies, Zweezle, Advaitha
- Venture, Castkom, Nice Systems, and HealClinic
- Designed and implemented strategies to enhance brand awareness, drive sales, and promote company products and services across all digital channels
- Monitored and refined digital analytics to establish benchmarks, track performance, and optimize strategies for web, mobile, social media, content marketing, and search campaigns.
Software Private LTDBangalore
Team Lead
06.2012 - 03.2015
Job overview
- SEO (Search Engine Optimizer, 2 years and 9 months)
- ROLES & RESPOSIBILITIES
- Designed and optimized websites for major search engines, including Google, Bing, and Yahoo, ensuring improved rankings and visibility
- Conducted in-depth research and implemented innovative approaches to enhance search engine rankings effectively
- Optimized web pages by utilizing Meta Tags, ALT Tags, and Heading Tags, improving on-page SEO and user experience
- Proficient in managing technical SEO elements, such as Anchor Texts, Header & Footer links, Image optimization, and identifying broken links
- Responsible for uploading and managing web pages and assets using CuteFTP and FileZilla, ensuring seamless updates and maintenance
- Extensive experience with digital marketing and SEO tools, including Google Analytics, Google Ads
- Webmaster Tools, Keyword Tracker, SeoMoz, and PPC campaign management
- Skilled in analyzing website performance using platforms like SEMrush, Ahrefs, and Majestic SEO, enabling data-driven decision-making
- Successfully optimized numerous websites, achieving high rankings and significantly increasing organic traffic
- Comprehensive knowledge of promoting web pages on social networking platforms, such as
- Facebook, Twitter, LinkedIn, Pinterest, and StumbleUpon, to boost visibility and engagement.
Education
SSKB PU CollegeBasavakalyan
BOAR
GNDEC
B.E from Computer
Science
11
VTU
PUC
University Overview
GPA: 58.80%
Basavakalyan
PUE Board
SSLC
University Overview
GPA: 71.33%
Shantiniketan high
school
KSE Board
University Overview
GPA: 79.70%
Skills
Digital marketing
SEM strategy development
Social media management
Content marketing strategy
Content development
Project management abilities
Competitor analysis techniques
Web analytics
Email marketing campaigns
Communication and writing skills
Project management
Brand development
Social media activities
Keyword analysis
SEO strategies
Google analytics proficiency
E-commerce marketing
Keyword research proficiency
Web design principles
Online marketing
Email marketing
Account management
Business development
Work Preference
Work Type
Full TimePart TimeContract WorkLocation Preference
RemoteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsWork from home optionPaid time off4-day work weekAvailability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Advanced (C1)
Hindi
Advanced (C1)
kannada
Software
Google analytics
Timeline
Digital Marketing Manager
Appmomos
04.2024 - Current
Marketing SGC Coach
UpGrad
08.2020 - 11.2021
Digital Marketing Manager
Qualityze Solutions Pvt Ltd
03.2016 - 03.2024
Digital Marketing Specialist
zweezle media
03.2015 - 09.2016
Team Lead
Software Private LTD
06.2012 - 03.2015
SSKB PU College
BOAR
GNDEC
B.E from Computer
Science
VTU
PUC
Basavakalyan PUE Board
SSLC
Shantiniketan high school
KSE Board
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