Ashwin Palo
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
13
13
years of professional experience
Work History
AVP Business Consulting
HSBC
10.2020 - Current
- Worked with HSBC key markets to address multi touch attribution problems (Attributed Revenue Generated - 22 million USD )and Performance marketing campaign optimization for efficiency and volume (Attributed and Approved Revenue Generated - 12 million USD)
- Developed in-house web behavior tool and analytical heat-map tool to measure click stream data.
- Aided senior leadership during executive decision-making process by generating automating reports to recommend corrective actions and improvements.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Developed and Implemented Awareness framework in ASP markets and saved around 6 million USD.
- Managed audience segmentation for ASP markets by identifying profitable 1st Party Data through Tealium Audience Streams (Attributed Revenue - 20 million USD)
- Built a Generative AI model with the help of Chat GPT to generate conversion driven Ad Copies
- Developed strong communication and organizational skills through working on group projects.
- Gained strong leadership skills by managing projects from start to finish.
Senior Account Coordinator
Google
07.2019 - 10.2020
- Coordinated with Retail, E-Commerce, Payment and OTT-based large high-spend clients for Optimizing, Scaling and growth in India and APAC region
- Facilitated weekly status reports, project documentation and client billing.
- Handled budgets up to 10 million USD/month
- Successfully Launched Audible Suno(AZ) In India
- Launched Amazon Movie Ticket Payment PAN India
- Worked with Amazon Retail and Amazon Prime Video to grow
- Led projects and analyzed data to identify opportunities for improvement.
- Exceeded goals through effective task prioritization and great work ethic.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
Digital Marketing Manager
Webenza
01.2018 - 06.2019
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Developed and implemented successful digital marketing campaigns to increase customer engagement and brand awareness.
- Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action to enhance client success.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Managed budgets up to 1 million USD/month
- Offering media mix solutions to various clients for Performance Marketing
- Optimizing Conversions, Smoothening User Journeys, Website Path Monitoring & Content Distribution is one of my day-to-day activities
- Managing various Native ads and Programmatic Ad Networks Content Syndication Platforms
- Managing PR activities of Clients with the help of other PR Agencies
- Manage Cross-functional teams to devise click funnels, Customer Journey, and map them to the existing database of clients
- Built a separate business unit for Affiliate marketing for Webenza.
Product Digital Marketing Manager
Zippserv
01.2017 - 12.2017
- Developed 3 Products to help Customers in the buying journey of their dream home (Rajakaluve, Guidance Value calculator, Price-Point Design)
- Skilled at working independently and collaboratively in a team environment.
- Created, Liasoned and Maintained a new Service for Home Loan Customers by adding value to the service
- Conducting competitor analysis on prices, products, offers, and customer engagement activities.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Monitored trends in the digital marketing landscape and adjust strategies accordingly.
- Monitored return on investment of online and social media marketing efforts.
Assistant Product Marketing Manager
Flipclass
07.2014 - 12.2016
- Led the set-up of the paid and social media campaigns and other accounts needed for marketing
- Developed, Designed, Framed, Monetized, Managed and Marketed 2 mobile APP (flip-tutor and vocabsmith), Worksheets and Mindquest
- Applied effective time management techniques to meet tight deadlines.
- Resolved problems, improved operations and provided exceptional service.
- Lead Generation through Facebook, Taboola and Google.
- Increased customer satisfaction by resolving issues.
- Drove operational improvements which resulted in savings and improved profit margins.
- Maintained energy and enthusiasm in a fast-paced environment.
- Self-motivated, with a strong sense of personal responsibility.
Maintenance Engineer
JK Paper Mills
07.2010 - 06.2012
- Attended project planning meetings to coordinate mechanical system designs with structural and architecture teams, mitigate design conflicts and coordinate delivery timelines.
- Documented maintenance activities and confirmed compliance with relevant regulations.
- Generated system concepts to satisfy product requirements.
- Evaluated the the final product's overall performance, reliability and safety.
- Communicated project requirements and areas for improvement in design review meetings.
- Conducted research to test and analyze feasibility, design, operation and performance of equipment, components, and systems.
Education
Bachelor of Technology - Mechanical Engineering
Indira Gandhi Institute of Technology
Talcher2010
Master of Business Administration - Power Management, Power Management
National Power Training Institute
Delhi2014
EPGM - Business Administration and Management
Indian Institute of Management
Lucknow2020
Certificate Program, Advanced Marketing Analytics - Business Analytics
Indian Institute of Management
Kozhikode2021
Skills
- Business Management
- Team Management
- Business Strategy
- Digital Marketing
- Performance Marketing
- Marketing Strategy
- Social Media Marketing
- Online Marketing
- Search Engine Optimization
- Corporate Consulting
- Client Consulting
- Business Consulting
Accomplishments
- Generated 22 million USD by introducing MTA for Media Optimization.
- Saved 12 million USD by Optimizing paid media campaigns for better efficiency and volume.
- Improved paid media campaign performance effectively using 1st party audience, various audience segmentation techniques and CRM audience.
- Implemented an Awareness framework in ASP markets and saved around 6 million USD.
- Supervised a team of 10 staff members.
Affiliations
- Peak Community
- GrowthSchool
Timeline
AVP Business Consulting
HSBC
10.2020 - Current
Senior Account Coordinator
Google
07.2019 - 10.2020
Digital Marketing Manager
Webenza
01.2018 - 06.2019
Product Digital Marketing Manager
Zippserv
01.2017 - 12.2017
Assistant Product Marketing Manager
Flipclass
07.2014 - 12.2016
Maintenance Engineer
JK Paper Mills
07.2010 - 06.2012
Bachelor of Technology - Mechanical Engineering
Indira Gandhi Institute of Technology
Master of Business Administration - Power Management, Power Management
National Power Training Institute
EPGM - Business Administration and Management
Indian Institute of Management
Certificate Program, Advanced Marketing Analytics - Business Analytics
Indian Institute of Management
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