Summary
Overview
Work History
Education
Skills
Accomplishments
Portfolio
Timeline
Generic

Ashwin Ramesh

Senior Marketing Manager
Navi Mumbai

Summary

Detail-oriented Senior Marketing Manager experienced in leading product strategy and business development using in-depth knowledge of market trends. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track.

Overview

9
9
years of professional experience
4
4
years of post-secondary education

Work History

Digital Marketing Manager

Elucidata
01.2022 - 06.2023
  • Successfully migrated website from Wordpress to Webflow, reducing costs and improving returns through an efficient CMS platform
  • Drove cross-functional collaboration with focus on quality service delivery.
  • Led marketing team expansion, contributing to a 60% increase in efforts, positioning the company for successful funding and driving higher returns
  • Implemented data-driven lead capture process, resulting in a 200% increase in MQLs, nurturing leads and boosting conversion rates for improved returns
  • Automated lead capture with Zapier, reducing transfer time from 10 minutes to real-time, minimizing drop-offs and maximizing effectiveness
  • Ran demand generation campaigns, resulting in a 400% increase in webinar registrations, driving higher attendance and enhancing returns
  • Transformed User Group Meetings, optimizing logistics, reducing costs by 75%, and achieving higher CPL with measurable impact
  • Implemented Salesforce Account Engagement, automating lead nurturing and increasing conversions by 30%, positively influencing returns
  • Achieved 200% website traffic growth in one year, leveraging content optimization and gated assets for more qualified leads and improved performance
  • Negotiated vendor deals, saving up to 50% on event management, email marketing, and conference booths, directly contributing to enhanced returns.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

Digital Marketing Executive

Katalyst Partners
Mumbai
10.2019 - 01.2022
  • Significantly boosted company's top line by over 50% within one year by implementing comprehensive go-to-marketing strategies
  • Increased organic traffic across 3 websites by 21x overall, with one website experiencing a 75x growth in just 19 months
  • Generated impactful content including blog articles, landing pages, case studies, customer-facing knowledge base articles, and brochures
  • Spearheaded pre-sales efforts, conducted competitive research, and developed sales documents for multiple product lines
  • Collaborated with cross-functional teams to identify use cases and develop a strategic roadmap for successful product and service launches
  • Performed competitive analysis and leveraged partnership with Microsoft to drive the launch of new product lines and improve margins
  • Developed and executed go-to-market strategies, resulting in improved returns.

Content Marketing Executive

Leadtree Digital
Mumbai
02.2019 - 09.2019
  • Worked with diverse clients in sectors such as automobile, entertainment, clean energy, e-commerce,
  • Conducted extensive keyword research and performed off-page activities to improve SEO performance for diverse clients
  • Monitored SEO performance, generated reports, and wrote content for websites, landing pages, blogs, and FAQs
  • Curated engaging social media content, utilized automation tools, and mentored three new recruits.

Inbound Marketing Consultant

Navi
Mumbai
01.2018 - 01.2019
  • Conducted competitor research and analysis, collaborated with stakeholders, and created effective lead nurturing offers
  • Mapped user journeys and funneled leads, running paid ad campaigns on Google Ads, Facebook, and Instagram
  • Generated insightful reports using Google Analytics and Facebook Insights, executed impactful email marketing campaigns, and created compelling content tailored to clients from various verticals.

Quality Assurance Analyst

Duck Creek Technologies
Mumbai
08.2016 - 12.2017
  • Participated in Agile Sprint planning, executed tests, and conducted root cause analysis for defects
  • Conducted knowledge transfer sessions and facilitated boot camp sessions for new joiners
  • Utilized various tools including Test Automation Centre, Microsoft Test Management, and Team Foundation Software for automation and defect management.

Associate Software Engineer

Accenture
Mumbai
07.2014 - 07.2016
  • Executed manual and automated scripts for regression testing, utilizing automation tools
  • Created, reviewed, and modified test scripts for regression testing
  • Ran automated tests and addressed any issues that arose
  • Performed extensive ad-hoc and exploratory testing
  • Effectively communicated issues, challenges, and risks to stakeholders
  • Participated in analysis initiatives to identify root causes, lessons learned, and emerging trends
  • Contributed to improving the quality of user experience and the overall fit and finish of released products.

Education

B. Tech - Biomedical Engineering

Vellore Institute of Technology
06.2010 - 05.2014

Skills

Project Managementundefined

Accomplishments

Employee of the Month, Elucidata-Jan 2023

Certificate of Achievement, Elucidata- 2022

Portfolio

Here are some of the blogs that I have written

https://www.elucidata.io/blog/dont-let-your-precious-data-become-unusable

https://www.o365cloudexperts.com/blog/xdr-microsoft-365/

https://www.apps4rent.com/blog/aip-to-unified-sensitivity-labels-migration/

https://www.clouddesktoponline.com/blog/hosting-revit-on-citrix-virtual-desktop-server-cloud/

Timeline

Digital Marketing Manager

Elucidata
01.2022 - 06.2023

Digital Marketing Executive

Katalyst Partners
10.2019 - 01.2022

Content Marketing Executive

Leadtree Digital
02.2019 - 09.2019

Inbound Marketing Consultant

Navi
01.2018 - 01.2019

Quality Assurance Analyst

Duck Creek Technologies
08.2016 - 12.2017

Associate Software Engineer

Accenture
07.2014 - 07.2016

B. Tech - Biomedical Engineering

Vellore Institute of Technology
06.2010 - 05.2014

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Ashwin RameshSenior Marketing Manager