Summary
Overview
Work History
Education
Timeline
Generic

ASHWIN SASHITAL

Jakarta

Summary

Hyper-growth focused executive, driving Business Development, Revenue & P&L, International Expansion, Strategic Partnerships, Digital Distribution & Content Acquisition

Overview

22
22
years of professional experience

Work History

Regional Director - APAC & MENA

Entertainment Technologists - Media Shipper
Jakarta
07.2025 - Current

Driving revenue growth through strategic licensing and syndication partnerships across APAC & MENA


Focus on expanding the global content catalog by securing representation deals from rights holders and content sellers, while distributing to broadcasters, OTTs, telcos, airlines, and digital platforms

🔹 Lead licensing deals, renewals & monetization strategies
🔹 Grow buyer & seller networks across TV, film & digital
🔹 Curate content packages tailored to regional demand

Building a scalable, borderless content ecosystem—one deal at a time.

Director Of Business Development - APAC

Harmonic
Jakarta
01.2023 - 06.2024
  • Define and Implement the GTM strategy for Harmonic’s SaaS business in APAC
  • Responsible for driving business development opportunities across APAC region for Harmonic's fully managed, CloudNative, LiveStreaming SaaS platform- VOS360

Chief Operating Officer

Mediastar
Jakarta
10.2020 - 12.2022
  • Company Overview: MediaStar is a Hybrid OTT for Indonesia, Malaysia, Brunei & Singapore.
  • Leading the Business Operations for the OTT Platform
  • Heading the Business Development, Partnerships, Distribution, Marketing, Content and Revenue team
  • Closed deals worth $10mn before the launch of the platform.
  • MediaStar is a Hybrid OTT for Indonesia, Malaysia, Brunei & Singapore.
  • Content & Strategy Head - Oct 2020 - Dec 2021
  • Content - Negotiated deals worth $1.5 Mn covering Top Hollywood Studios, Turkish, Korean, Philippines, Thailand and India.
  • Distribution - Closed deals for potential revenue of $13 Mn annually Telcos - Telkomsel, XL Axiata, 3 in Indonesia, Celcom in Malaysia
  • OEM - Samsung, Xiaomi and LG for Smart TV distribution in the SEA region ISP - MyRepublic, Bali Fiber in Indonesia
  • Partnership deals with F&B, Auto, Food Apps for creating original content and Customer Acquisition campaign

Freelance Consultant

Jakarta
09.2019 - 09.2020
  • Set-up Business Operations in Indonesia for a Programmatic & Performance agency from India.
  • Content Sales of Indian Content to Free-to-Air Channels/OTT platforms in Indonesia.
  • Feasibility Study and 5-year Business Plan for a European Sports OTT launch in Indonesia.
  • Content Strategy - Local and Glocal
  • Revenue Projections
  • Marketing & Customer Acquisition Strategy

Country Head

OONA
Jakarta
04.2019 - 08.2019
  • Set-up and lead the Business Operations for OONA - AVOD OTT platform in partnership with Telkom Indonesia.
  • Responsible for Content Acquisition, Revenue, Marketing, Partnerships and P&L
  • 4.5 mn users in 6 months of launch with 75% of total downloaders as Active users
  • Oona ranked at 8th position in top free entertainment app category in Google Playstore within 2 months of launch
  • Payment Gateway with Fintech companies -Dana and OVO
  • More than 220 content partners on-board
  • 135 Merchants on the Merchant Store for Redemption

Business Head

Multivision Plus
Jakarta
01.2017 - 03.2019
  • Lead the P&L portfolio for the Pay TV channels.
  • Revamp the Sales and Distribution teams and ensure carriage of the channels on all Pay TV and Cable platforms across Indonesia.
  • Content Strategy and Acquisition for all the channels.
  • Grew the Channel portfolio from 2 Channels to a Network of 5 Channels
  • Reduction in Operational Cost by 80% by moving from a Satellite Distribution to Local IP Distribution

Brand Head

Zee Network
Mumbai
01.2015 - 12.2016
  • Lead the team on Strategy, Innovation and Consumer Insights.
  • Managed creative strategies, on-air promotions, marketing (off air, digital and non-traditional, etc.) and cross-platform promotional strategies
  • Achieved No. 5 rank in the Kids genre by relaunching of ZeeQ Kids Channel
  • Relaunch of Zee Classic which helped in getting newer TG on the channel

Vice President

RTL Group - Reliance JV
Mumbai
09.2012 - 08.2014
  • Set up the TV Business for RTL Group in India (launch in Asia with India being the 1st country).
  • Day-to day running of the business with a particular emphasis on Content Acquisition, Marketing and overall P&L of the JV.
  • Supervise and responsible for the deliveries of the following departments – Revenue, Marketing Communications, Operations, Programming, Distribution.
  • Increased footprint for the channel - ' BIG RTL Thrill' from single state to Nationwide Channel with dual audio feed within 1 year of launch

Assistant Vice President

Star TV
Mumbai
03.2004 - 08.2012
  • Headed and formed the team for Branded Entertainment for the 13 channels (GEC, Regional Channels, International Channels) on the Star Network for maximizing revenue.
  • Campaign for Launch on Vodafone in India which brought in $150k on single day revenue in 2006 and received international coverage by Media
  • Lead the team on Marketing and Distribution for launch of Regional Channels in Maharashtra and West Bengal.
  • Managed teams across Marketing, Consumer Insights, Distribution and Revenue across Star TV Network.

Education

PG - Digital Business

MIT Sloan
12.2020

PG - Broadcasting Management

MICA - Mudra Institute of Communications Ahmedabad
12.2004

Timeline

Regional Director - APAC & MENA

Entertainment Technologists - Media Shipper
07.2025 - Current

Director Of Business Development - APAC

Harmonic
01.2023 - 06.2024

Chief Operating Officer

Mediastar
10.2020 - 12.2022

Freelance Consultant

09.2019 - 09.2020

Country Head

OONA
04.2019 - 08.2019

Business Head

Multivision Plus
01.2017 - 03.2019

Brand Head

Zee Network
01.2015 - 12.2016

Vice President

RTL Group - Reliance JV
09.2012 - 08.2014

Assistant Vice President

Star TV
03.2004 - 08.2012

PG - Digital Business

MIT Sloan

PG - Broadcasting Management

MICA - Mudra Institute of Communications Ahmedabad
ASHWIN SASHITAL