ASHWIN SASHITAL

Driving revenue growth through strategic licensing and syndication partnerships across APAC & MENA

Focus on expanding the global content catalog by securing representation deals from rights holders and content sellers, while distributing to broadcasters, OTTs, telcos, airlines, and digital platforms

🔹 Lead licensing deals, renewals & monetization strategies
🔹 Grow buyer & seller networks across TV, film & digital
🔹 Curate content packages tailored to regional demand

Building a scalable, borderless content ecosystem—one deal at a time.

• Define and Implement the GTM strategy for Harmonic’s SaaS business in APAC
• Responsible for driving business development opportunities across APAC region for Harmonic's fully managed, CloudNative, LiveStreaming SaaS platform- VOS360

• Company Overview: MediaStar is a Hybrid OTT for Indonesia, Malaysia, Brunei & Singapore.
• Leading the Business Operations for the OTT Platform
• Heading the Business Development, Partnerships, Distribution, Marketing, Content and Revenue team
• Closed deals worth $10mn before the launch of the platform.
• MediaStar is a Hybrid OTT for Indonesia, Malaysia, Brunei & Singapore.
• Content & Strategy Head - Oct 2020 - Dec 2021
• Content - Negotiated deals worth $1.5 Mn covering Top Hollywood Studios, Turkish, Korean, Philippines, Thailand and India.
• Distribution - Closed deals for potential revenue of $13 Mn annually Telcos - Telkomsel, XL Axiata, 3 in Indonesia, Celcom in Malaysia
• OEM - Samsung, Xiaomi and LG for Smart TV distribution in the SEA region ISP - MyRepublic, Bali Fiber in Indonesia
• Partnership deals with F&B, Auto, Food Apps for creating original content and Customer Acquisition campaign

• Set-up Business Operations in Indonesia for a Programmatic & Performance agency from India.
• Content Sales of Indian Content to Free-to-Air Channels/OTT platforms in Indonesia.
• Feasibility Study and 5-year Business Plan for a European Sports OTT launch in Indonesia.
• Content Strategy - Local and Glocal
• Revenue Projections
• Marketing & Customer Acquisition Strategy

• Set-up and lead the Business Operations for OONA - AVOD OTT platform in partnership with Telkom Indonesia.
• Responsible for Content Acquisition, Revenue, Marketing, Partnerships and P&L
• 4.5 mn users in 6 months of launch with 75% of total downloaders as Active users
• Oona ranked at 8th position in top free entertainment app category in Google Playstore within 2 months of launch
• Payment Gateway with Fintech companies -Dana and OVO
• More than 220 content partners on-board
• 135 Merchants on the Merchant Store for Redemption

• Lead the P&L portfolio for the Pay TV channels.
• Revamp the Sales and Distribution teams and ensure carriage of the channels on all Pay TV and Cable platforms across Indonesia.
• Content Strategy and Acquisition for all the channels.
• Grew the Channel portfolio from 2 Channels to a Network of 5 Channels
• Reduction in Operational Cost by 80% by moving from a Satellite Distribution to Local IP Distribution

• Lead the team on Strategy, Innovation and Consumer Insights.
• Managed creative strategies, on-air promotions, marketing (off air, digital and non-traditional, etc.) and cross-platform promotional strategies
• Achieved No. 5 rank in the Kids genre by relaunching of ZeeQ Kids Channel
• Relaunch of Zee Classic which helped in getting newer TG on the channel

• Set up the TV Business for RTL Group in India (launch in Asia with India being the 1st country).
• Day-to day running of the business with a particular emphasis on Content Acquisition, Marketing and overall P&L of the JV.
• Supervise and responsible for the deliveries of the following departments – Revenue, Marketing Communications, Operations, Programming, Distribution.
• Increased footprint for the channel - ' BIG RTL Thrill' from single state to Nationwide Channel with dual audio feed within 1 year of launch

• Headed and formed the team for Branded Entertainment for the 13 channels (GEC, Regional Channels, International Channels) on the Star Network for maximizing revenue.
• Campaign for Launch on Vodafone in India which brought in $150k on single day revenue in 2006 and received international coverage by Media
• Lead the team on Marketing and Distribution for launch of Regional Channels in Maharashtra and West Bengal.
• Managed teams across Marketing, Consumer Insights, Distribution and Revenue across Star TV Network.