Ashwine Pandey

• Responsible for strategic business development and marketing of TCS iON higher education segment in West India region by consulting and maintaining relationship the Universities & Colleges
• Won businesses worth more than INR 140 million total contract value businesses in a span of 6 months on the field work
• Won biggest ticket size business in the company
• Consulted and won 3 Universities & 12 Colleges accounts in less than 18 months of joining and transformed them digitally through operation,learning,assessments and placement dimensions
• Represented company at various national events.
• Participated in promotional opportunities and onboarding of new accounts.
• Helped product and delivery team with the identified challenges supported with the best possible solutions.
• Reviewed financial reports to identify potential issues, cost saving opportunities and significant departures from budget.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns.
• Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.

• Working together with the global universities, schools and institutes to help the Asian students in choosing their right academic path
• Managing, partnering and communicating with the external stake holders
• Guiding and supporting aspiring international students with linguistic and professional tests requirements
• Partnered with more than 30 study abroad agents and over 45 college s and schools to support the aspiring students for overseas education
• Developed key operational initiatives to drive and maintain substantial business growth.
• Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
• Established foundational processes for business operations.
• Recruited, interviewed and hired new staff members and developed training materials for employees.
• Developed marketing materials and campaigns to boost brand awareness and customer engagement.
• Directed market expansions to propel business forward, meet changing customer needs.
• Formed senior leadership team through rigorous interviews and extensive candidate research.
• Networked with other businesses and customers to increase sales opportunities and contacts.

• Responsible for planning and executing marketing and sales activities to create a market for Pearson Education in West India region
• Strategizing, Planning and Executing the BD activities to achieve the quarterly sales targets
• Managed a team of 5 FOS and reporting daily business MIS to the management
• Partnered with more than 600 educational institutions, education counselors, bloggers, affiliate marketers, Uni reps and study abroad consultants to ensure the business development through all possible channels
• Organized and participated in more than 50 International education fairs, scholarship events, edu-forum, webinars and seminars and topic discussion to create the awareness of the product and to generate leads funnel
• Handled bidding in Government tenders and education projects
• Based on marketing intelligence report strategizing the product presence against the biggest competitor in English language proficiency test in the market and adding the new members in the membership program
• Ensuring resource sales revenue target are also met by encouraging the channel partners
• Doing market research, SWOT analysis, gathering marketing intelligence data and providing feedback and ideas to the management to strategize the right marketing communication for both B2B and B2C audience
• Ensuring to present the product against the competitors and creating product and brand awareness
• Within 6 months of joining, I made tie-up with IIT- Bombay and participated in the Techfest at IIT-Bombay to ensure that engineering students should also opt the test to go abroad
• Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
• Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.

• Responsible for overall business development of of the company’s products and services across India
• Forecasting, developing and budgeting annual sales plan in support of organizational strategy and business objectives
• Ensuring communications are coordinated; support sales plan objectives and meeting organizational expenditure requirements
• Identifying new business opportunities by analyzing the macro and micro-economic factors and government policies and then strategizing the activities to grab those opportunities, responsible for GOI Tenders
• Evaluating market trends and gathering competitive information, identifying trends that affect current and future growth of the services and profitability
• Disseminate information to the team and the management
• Planning and executing necessary BTL activities to generate more business leads for the sales team
• Responsible for providing responses to internal and external auditors
• Ensuring 100% compliance in the processes
• Responsible for closing any kind of customer’s complaint or service query within the defined TAT
• Developing SLA, SOPs and operating process to achieve efficiency, quality output and uniformity of performance while reducing miscommunication and failure to comply with industry regulations
• Working with Designing and technical team to deliver a quality service as per the scope of the work agreed with the client
• Working together with the Management team, finance team, and HR team and sharing a weekly report with them
• Handling and managing the private and government business tenders
• Ensuring the bid through competitors’ intelligence data
• Coaching, monitoring and preparing a highly skilled and well-trained sales team
• Managing performance appraisal of the team and identifying the training need for the individuals.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

1- Business Development and Partnership Management:

· Dealt with GOI, Indian Educational Consultants and Education bodies to grow the International education, training and examination products of the British Council

· Developed new partnership model to encourage the business partners to do more business with the British Council

· An increased market share of the British Council by 6 % within a span of 1 year by successfully opening two new business delivery centers in North India

· Encouraged undergraduate and secondary education students to go for the British Council’s educational products and service by conducting education seminars and events in the seminars

2-Project Management:

· Successfully handled Partners' Payment model Project, Partnership Model project and New Business Centers in Punjab Project. All the three projects were very successful and resulted in a huge market share gain in 2013-14 and I got promoted as Senior Manager-BD in 2015.

3-Working with National and International education bodies to promote the UK as the best education destination:

· Worked along with international education bodies like - USIEF, IIE, Cambridge, ETS, and Embassies etc to promote the services

· Took an initiative to sign MOU with IIT Delhi for international examination products

· Worked along with international universities to promote the British Council's examination products and services

· Worked with UK's universities to promote the UK as the best education destination for Indian students

· Took an initiative to promote the British Council among Indian Schools and Universities and hence delegated as a keynote speaker in many education seminars at renowned national colleges, institutions and schools across India

4-Marketing and Marketing Research:

· Handled all the BTL activities, along with managing and procuring marketing vendors to promote the British Council's education services in India.

· Handled all business meets and events, like the partnership, meet, scholarship event, education fairs and institutional meets from organizing to the delivery

· Conducted the market research in 2012 and based on findings decided to open the 2 new business centers

· Performed PEST analysis, SWOT analysis and Destination analysis for the assigned product and the organization every year and presented the same to the management in the annual meet

• Dealing with Indian Corporate, investors, exporters, importers, manufacturers and SMEs to sell them business consultancy and international trade opportunities on Indiamartportal.

• Participating in different digital trade fairs on behalf of the Indian manufacturers and promoting their business globally.

• Conducting research work and doing an analysis of industries and suggest the best strategic marketing activities to the clients for international trade and advise them the investment opportunities in their sector.

• To lead a large team and managing their performance appraisal

• Organizing various promotional activities to acquire the untapped market.

• Ensuring productivity of the team members by planning sales activities, train the team members on presentations and sales technique concepts.

• Preparing the proposal, Meeting and giving a presentation to the client, ensuring sales.

• Measurement of superlative product penetration in the target market and ensuring client satisfaction, in result, taking references for a further business generation.

• Responsible for Team targets through service satisfaction & retention of existing clients, in turn generating revenue for the company by selling them superlative services.

• To ensure daily, weekly & monthly team target and reporting to the Head of the business.

• Maintaining a proper coordination with accounts, product development, promotion, customer care, MIS and risk teams; utilizing relationships to ensure that the project should get delivered to the client at a scheduled time.

• Managing operation and client servicing activities of the assigned market in delivering high-end services to the existing portfolio and potential customer, while meeting established plans and ensuring regulatory compliance.

• Responsible for American Express charge and credit cards sales to UHNI and corporate.
• Handling a team of relationship officers to meet the Institutional Sales target, lead distribution amongst them, manage their daily sales activities and facilitate Sales MIS report.
• Built and maintained relationships with new and existing clients while providing high level of expertise.
• Work closely with the operational and risk teams; utilizing relationships to ensure that product should get delivered to the customer at a scheduled time.
• Engage, equip, and lead all sales activities with appropriate training, tools, and strategies for product development & sales growth.
• Responsible for complete sales process from the initial point of contact (lead generation) to the sales closure including presentations, proposals, through contract negotiations and execution.
• Identifying and monitoring the strategies for building the team effectiveness by showing the team members their growth path.
• Meeting/exceeding minimum monthly, quarterly and annual sales objectives for Institutional Sales.

• Responsible for CASA sales
• Successfully achieved targets month on month and recognized as start performer for Feb’04.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Developed sales strategy based on research of consumer buying trends and market conditions.