Ashwini Bhat
BENGALURU
Summary
I have 8+ years of experience in customer facing role in which 6.5+ years is with marketplace, optimizing sponsored advertising for enterprise & startup brands. I have a deep understanding on scaling up revenue & ROI. Deliver results and ownership are the two-leadership principle I value the most.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Performance Marketing Manager
Kerala Ayurveda Lmt
Bengaluru
09.2023 - Current
- Building Media Mix across Performance Marketing
- Responsible for scaling ad revenue from e-commerce & quick-commerce platforms.
- Work towards building a D2C business on website.
- Work with Agencies & Freelancers to execute the campaigns
- Work with Key Account Managers to understand the revenue goals & strategies ads accordingly.
- Work with thefinance team for timely payment of bills.
Associate Consultant
Hiveminds - An Unit of Madison Groups
Bengaluru
03.2022 - 08.2023
- Managing Clients like Nivea,Kapiva,Jockey,andBathla.
- Work on Pitches & audits before onboarding new brand.
- Helping the brand with monthly budgeting and setting up revenue & visibility goals
- Planning media spends on marketplaces (Amazon & Flipkart)
- Providing a strategy to design the campaign structure to enhance performance and maintain a balance between SOV and ROI.I
- Running daily analysis by deep diving into campaign performance & thereby channelizing the spends
- Managing a team of 8 people helping them to optimize & implement the strategies
Sr. Account Specialist
Amazon
05.2018 - 03.2022
- Helping advertisers to gain the desired ROI against the ad spend by strategic optimization
- Creating display campaigns for re-targeting the audience for repeat purchase on & off Amazon
- Analyzing keywords lists, bids and budget suggestions; gathering and analyzing data at account/campaign/industry level
- Flawlessly executing end-to-end ad optimization and help advertiser achieve their advertising goal
- Helping the emerging brands to build brand identity by setting up brand campaigns
- Supporting and retaining the seller on platform throughout the year and contribute to advertising revenue at Amazon
- Meeting Key HVA goals while optimizing the campaigns
Sr.Customer Relationship Executive
Furlenco
09.2016 - 05.2018
- Manage customer onboarding to contract termination
- Manage to upsell with Swap, replacement, Relocation
- Achieve upfront payment collection target
- Manage customer payments & escalated complaints
- Customer retention by providing solutions, discounts & loyalty programs
- Voice of the customer is been recorded and is been passed on to the leadership team to be looked upon and take actions accordingly
Customer Engagement Executive
KVP Business Solutions
08.2015 - 04.2016
- Preparing and maintaining targeted list of companies based on industry and size
- Generating Leads and Opportunities through outbound, strategic & targeted prospecting into large companies
- Discuss with key personas and understand high level requirements and qualify based on B.A.N.T
- Setup customer meetings for respective Sales Managers
Education
MBA - Marketing & Finance
Justice KS Hegde Institute of Management
Nitte01.2015
Skills
- Paid Advertising Specialist
- Account Management
- Performance marketing
- Client relationship management
- Media planning
- Campaign optimization
- Ad performance analysis
Certification
- Sponsored Ads - Amazon, 2021 - Present
- Facebook Ads & Facebook Marketing Crash Course from Udemy, 2022 - Present
Projects
Work Flow Management, 02/2020, 03/2021, Single handedly managed work flow management for a team of 10 people. Fastened the inbound leads assignment process and thereby achieved the first cadence within SLA of 48hrs. Contributed towards the study to understand which GMS band have a better relaunch rate and thereby assigned the leads accordingly. Sponsored Brand Pilot, Worked on Sponsored brand Pilot project. Post the pilot project the Ad product for introduced to IN advertising team to work on. VOC Contributor, Contributed to the voice of the customer initiatives.
Languages
- English
- Hindi
- Kannada
Timeline
Performance Marketing Manager
Kerala Ayurveda Lmt
09.2023 - Current
Associate Consultant
Hiveminds - An Unit of Madison Groups
03.2022 - 08.2023
Sr. Account Specialist
Amazon
05.2018 - 03.2022
Sr.Customer Relationship Executive
Furlenco
09.2016 - 05.2018
Customer Engagement Executive
KVP Business Solutions
08.2015 - 04.2016
MBA - Marketing & Finance
Justice KS Hegde Institute of Management
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