ASHWINI BHOSALE
Summary
Data Driven Digital Marketing specialist over decade experience in translating business initiatives and online marketing strategies into bottom-line results in sales, revenue and growth. Progressive experience in digital marketing programs, website/e-commerce management and team leadership. Key attributes include the direction of digital marketing campaigns, content creation, marketing automation management, and lead generation.
Overview
12
12
years of professional experience
Work History
Group Head – Analytics Strategy Lead
Wavemaker
Mumbai
2022.02 - Current
- Developed and implemented a comprehensive data and analytics strategy aligned with brand objectives
- Worked on data program for FPD acquisition, enrichment and deployment for Mondelez
- Driven data driven transformation for clients such as Mondelez, L'oreal, Tata Consumer Product Goods
- Contributed to Revenue generation which has grown 3x in the last 2 years
- Facilitated the conversion of over 15 clients across a range of transformational services.
- Monitored analytics performance, adjusting strategies as needed to align with KPIs and business goals
- Collaborated cross-functionally with marketing, sales, and product teams to identify opportunities and develop data-driven solutions
- Successfully manages of Business Intelligence project for Colgate India
- Core competencies: Performance Marketing, Data Strategy, Analytics and Martech solutions crafting, Revenue Generation
- Worked on Global pitches for audience strategy.
Senior Manager Digital Marketing
Webenza India Pvt. Ltd
2018.12 - 2022.02
- Solely managed end to end Digital Marketing activities on behalf of agency for Leading MNC's such as WNS, Red Hat, Thoughtworks, Uniphore etc
- Well versed with AdTech platforms such as Google Ads, LinkedIn, Programmatic buying campaigns, Facebook and Instagram etc
- Coordinate with vendors for content syndication campaigns, programmatic buying campaigns and email marketing
- Worked on carious MarTech tools such as Google Analytics, Hubspot, Zoho, Pardot
- Campaigns, Programmatic Buying, Social Media Management, SEO (On page & Off Page)
- Analyse effectiveness of digital campaigns, Prepare and present reports on their progress
- ABM experience in a B2B environment Knowledge about Digital Media tools like ComScore, SpyFu, SEMRush, Fanpage Karma, and Lead Forensics, DV360.
Assistant Manager
HGS Interactive
2018.01 - 2018.11
- Developing and implementing a comprehensive digital strategy for assigned clientele which is Asian Paints and Auxilo
- Analyzing the effectiveness of digital strategies by tracking metrics such as customer conversion rates, MQL and cost-per-click
- Writing reports on digital advertising campaign performance on a monthly or weekly basis
- Analyze the effectiveness of digital campaigns
- Keeping abreast with Digital Industry.
Team Leader
FoxyMoron Media Solutions Pvt. Ltd
2013.04 - 2018.01
- Worked as Digital Media Media Planner on Team Leader Position
- Managing campaign authorizations, budgets, and reconciliation process
- Interacting daily and maintaining rapport with digital media publishers
- Analyzing research data and media/marketing information; sharing information with clients
- Monitoring and assessing ongoing campaign performance; assisting in strategic analysis of campaigns
- Developed and managed of effective integrated Digital Media Plan for clients like L'oreal , Celio, SAB Miller, World Wide Media, Narendra Modi , Bill Bachao, Garnier, HBO India, Discovery and Many More.
Media Planner
Siba Ads & Communications
2012.06 - 2012.09
- Planned and executed new strategies to increase sales on offline platforms
- Developed media plans for offline mediums like Newspaper, outdoor, television and radio.
Education
Master of Business Administration -
Institute of Management And Technology
Mumbai2012-01
Bachelor of Mass Media -
Mumbai University
Mumbai2008-01
Skills
- Data and Analytics Strategy
- Data interpretation and visualization
- Global Digital Strategy development
- Ad platform experts
- Persistent problem solver
- Growth Marketing
- Expertise in B2C, D2C and B2B Brands
- Project Management and Leadership
- Client Relations
- Teamwork
Accomplishments
- Nominated as growth catalyst for 2023 and 2024
- Recipient of Campaign Asia Data Analytics Agency of the year 2023, recognized as team driving Best Transformative Growth as part of Wavemaker Global.
- Recipient and contributed to multiple awards like Emvies and Big Bang awards as part of Wavemaker India.
- Twitter selected app install campaign executed by me as India's first case study on Global portal of Twitter
- Awarded by HBO whatsapp campaign execution Awarded as Performer on the year in Media (Flying Fox)
Languages
- English
- Learning German A1
Timeline
Group Head – Analytics Strategy Lead
Wavemaker
2022.02 - Current
Senior Manager Digital Marketing
Webenza India Pvt. Ltd
2018.12 - 2022.02
Assistant Manager
HGS Interactive
2018.01 - 2018.11
Team Leader
FoxyMoron Media Solutions Pvt. Ltd
2013.04 - 2018.01
Media Planner
Siba Ads & Communications
2012.06 - 2012.09
Master of Business Administration -
Institute of Management And Technology
Bachelor of Mass Media -
Mumbai University
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