ASHWINI RANJAN

• Managed end-to-end freelance operations for AI data collection across multiple regions.
• Recruited and coordinated large pools of freelance contributors to meet project deadlines.
• Planned daily collection targets and monitored productivity for timely project completion.
• Oversaw freelancer communications, scheduling, and issue resolution to enhance engagement.
• Collaborated with quality control teams to ensure datasets met client standards.
• Tracked project progress, delivery metrics, and resource utilization using dashboards.
• Optimized collection workflows to increase efficiency and reduce turnaround time.
• Managed elite data collection projects on Populii crowdsourcing platform for improved outcomes for clients like Apple and Google.

Built new team for vertical in assigned geography from scratch, planning locations and positioning manpower.

Managed product portfolio of EDC/POS QR sound box insurance and lending across Odisha and Jharkhand.

Recruited, monitored, and motivated leads while fostering relationships with merchants and key accounts to increase GMV.

Generated GMV through product installation, rentals, service charges, and AMC.

Oversaw merchant portfolio management from onboarding to transition to MRM/VRM teams.

Led a team of 66 members, including 60 field sales executives and 6 team leaders.

• Analyzed market to identify potential targets for business cultivation.
• Provided quality service to merchants regarding queries and service blockers.
• Monitored merchant transactions to formulate retention strategies and minimize attrition.
• Possessed knowledge of merchant acquiring business and implementation of payment solutions.
• Managed end-to-end merchant acquisition and transactions across Delhi NCR territory.

• Launched Amazon Pay in West Bengal
• Executed merchant onboarding and increased transaction volumes through strategic acquisition plan.
• Looking after complete South Bengal, South Kolkata and South 24 Parganas with a team size of 200 plus FOS, 20 Team Leaders and 5 Managers
• Ensures the successful launch of programs/campaigns for merchant acquisition
• Provide Market Intelligence/information to product team for product designs
• Ensures a design which facilitated client retention through delivery of exceptional service and product support
• Leading negotiations, coordinating complex decision-making process, and closing deals
• Created proposals for target clients that included relevant information and quotes to demonstrate value proposition.

Established strategic alliances with major retail outlets for consumer electronics and fashion.

Managed key accounts across West Bengal, including Khosla Electronics and Great Eastern Capital.

Directed a team of 20 field sales executives to achieve regional sales targets.

Coordinated vendor acquisition across categories, ensuring optimal pricing and quality.

Oversaw product listing support for sellers to enhance marketplace visibility.

Drove gross merchandise value (GMV) growth for the region through effective strategies.

Ensured alignment with suitable vendors to improve customer experience and margins.

• Promoted to Business Development Manager, responsible for strategic growth in Dhanbad, Asansol, and Durgapur regions.
• Cultivated relationships with leading doctors and hospital owners, facilitating partnerships that strengthened market presence.
• Managed team of 8, enhancing collaboration and achieving sales objectives.
• Maintained client relationships through effective servicing and key account management.
• Achieved monthly sales targets consistently for x-ray machines in Dhanbad and Asansol divisions.