Ashwini Raut

SOCIAL MEDIA LEAD

• Produced high-quality social content, ensuring alignment with brand voice and messaging.
• Formulated and implemented detailed marketing strategies, engaging with online audiences to drive sales.
• Created and implemented monthly editorial calendar based on client social media and marketing goals.
• Implemented test-and-learn approach for social media, documenting results and learnings to improve future strategies.
• Communicated with followers, responding to comments and queries timely in brand style and tone.
• Oversaw community management and customer relations across social media channels.
• Developed content strategy around core content pillars of brand for visual and style consistency.

• Oversaw freelance copywriters and graphic designers to create fresh content and visuals for stakeholders, meeting timely deadlines.
• Led creative team meetings to share ideas and bring actionable plans to fruition.
• Created marketing plans and devised strategic communication approaches to promote to a wider audience, increase traffic, and support brand recognition.
• Worked with Creative Directors to identify external talent (writers, directors, production houses) for concept execution.
• Established and maintained strong relationships with external stakeholders such as Writers, Production Houses, and Voice Over Artists
• Conducted A/B testing experiments on content and creative assets

• Developed excellent working knowledge of industry trends and improvements in processes.
• Planned and executed new strategies to increase sales and generate leads
• Trained and mentored employees to maximise team performance.
• Research new trends and insights to leverage them into impactful engaging content.
• Managing influencers and their growth. Encouraging content creation through efficient & impactful content strategies (i.e., hashtags, challenges, and stickers/effects).
• Organised data and modelled information for use in key decision-making.

• Enhanced target market reach through tactical social media advertising.
• Used data to build strategies for targeting specific markets and consumer demographics
• Collaborated with marketing team to align with branding, vision and objectives, defining and refining goals.
• Integrated branding and visual format through collaboration with development, multimedia and design teams.
• Defined key performance indicators and social media metrics to follow for monitoring social media goals.
• Created and implemented monthly editorial calendar
• Implemented giveaways, competitions and promotional campaigns to develop brand awareness and boost customer engagement.
• Managed influencer marketing programs across verticals, establishing guidelines and metrics to achieve KPIs.

• Managed content across all platforms, including email and social media.
• Produced strategic social media content.
• Successfully organized impactful events to increase campaign awareness among new audiences.
• Created fresh, engaging, and compelling copy for marketing and promotions.
• Choose qualified videos and promote them on social media platforms and be responsible for in-app content.
• Conducted research to understand current trends and develop a content ecosystem for India. Creative campaigns for maximum in-app user engagement
• Creating and curating trending topics content
• Produce in-app stickers and filters, short-form video, written and graphical content
  Creative campaigns and content in line with Marketing and PR strategies.

• Developed and monitored production schedule to determine length of project, complying with deadlines.
• Provided constructed feedback and direction to actors to improve performance, evoke emotions and stay authentic with character role.
• Managed post-production process by evaluating overall tone, music selection and special effects, rendering objectives.
• Worked with screenwriters to shape, tighten and revise scripts, improving flow and structure.
• Established tone and theme of story to align with genre and convey accurate meaning, embodying concept and objectives.

• Interviewed celebrities (TV and Film Stars) contacts by phone and in person for an Entertainment website.
• Handled a team of 5 members
• Copyedited and proof read the stories of the team
• Managed Social Media Page and conducted Live Interviews