Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Ashwini Senthilkumar

Amazon Senior Category Manager
Coimbatore

Summary

To attain a position in a growth-oriented company where I can use my strong organizational and technical skills to contribute to the company's success.

Overview

6
6
years of professional experience
3
3
years of post-secondary education
1
1
Certification

Work History

Senior Category Manager

Tinyyo India Support Private Limited
01.2024 - Current
  • Advertising Campaign Managing in e-commerce platforms (Amazon Seller Central – UK, EU, USA, IN, CA marketplace) with appropriate keywords to make organic and inorganic sales for the SKUs.
  • Created, optimized, and scaled Meta Ads (Facebook & Instagram) campaigns for lead generation, e-commerce sales, brand awareness.
  • Managed daily/weekly/monthly ad budgets for optimizing spending to achieve the highest ROI. Experienced in Power BI and Excel for data analysis, reporting, and visualization.
  • Conduct keyword/Product research and competitor analysis to identify valuable opportunities for targeted advertising, toward reaching sales ROI goals.
  • Managing and optimizing the company's Pay Per-Click (PPC) advertising campaigns and Search Engine Optimization (SEO) strategies to improve conversions and Net sales.
  • Product Sourcing UK, EU, USA marketplace based on new launches, Trends, Revenue, Profit, Market Demands and Reviews.
  • Monitor regular track of High ACoS campaign performance, analyze data, and make data-driven decisions to optimize campaigns for maximum ROI.
  • Adjust bidding strategies, budgets and handled around 300 PPC campaigns and 200+ product listings, tracked and improved campaign performances and orders.
  • Monitoring and Maintaining BSR (Product level) and IPI score up to 550 to maintain stock value and make more revenue and profits.
  • Conduct A/B testing, listing changes/enhancement and analyze performance for Conversion Rate Optimization (CRO) improvements.
  • Achieved 10% year-over-year sales growth by driving effective pricing strategies, enhancing product listings, and aligning with key Amazon marketing initiatives
  • Conducted in-depth analysis of product listings, implementing SEO best practices, A/B testing, and enhanced brand content (EBC) to improve visibility, search ranking, and conversion rates
  • Experienced in Facebook Ads, Email marketing, and Google AdWords, with a proven track record of driving engagement, conversions, and ROI through targeted campaigns, data-driven strategies, and performance optimization

Team Leader in Digital Marketing

Fireball Technologies
03.2020 - 12.2023
  • Mentored and guided team members in creating high-performing campaigns, keyword research, product research, Seller Central, FBA, competitor research and encouraged toward reaching sales goals.
  • Create, implement, and oversee comprehensive Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
  • Monitored around 300 PPC campaigns and 250+ product listings, tracked and improved campaign performances, orders.
  • Experienced in creating reports and collecting numerical data providing sales optimization feedback and decision making for ad spending and budgets.
  • Creating visualization using sales performance of products over a week for informed decision making on future Ad spending to improve profits on high selling product campaign.
  • Presented PPC Campaign sales results to client with improved profit ratio and KPI using aggressive marketing strategies.
  • Worked on Global Marketplace in Amazon/Google Advertising streamlining sales flow across multiple channels integrating results in single oriented dashboard and reports for analysing high performing region based on product categories.
  • Mentored and guided Team members to foster proper completion of assigned duties.
  • Conducted training and mentored team members to promote productivity and commitment to friendly service.

Digital Marketing Analyst

Fireball Technologies
01.2019 - 03.2020
  • Handled around 240 product listings in Amazon and around 200 PPC campaigns in Amazon UK, Germany, France, Italy, Spain, NL, PL & USA marketplaces.
  • Achievements include increasing traffic, market penetration and brand recognition with targeted and highly successful strategies.
  • Hands-on experience in campaign optimization, keywords research, brand awareness, competitor research analysis, product listings enhancements.
  • Developed and presented monthly performance reports, identifying key trends, campaign effectiveness, and areas for optimization.
  • Increased website traffic by implementing effective search engine optimization strategies.
  • Reduced CPC by 15% and increased ad conversion rates by 10% through ongoing monitoring and optimization of PPC campaigns to increase revenue.

Education

Bcom CA -

Avinashilingam University
01.2015 - 01.2018

HSE - undefined

Krishna Matric School

SSLC - undefined

Krishna Matric School

Skills

  • Meta Ads Manager
  • Pricing Strategy
  • Demand Forecasting
  • Social Media Marketing
  • MS Office
  • SellerApp
  • SellerBoard
  • Shopkeeper
  • Helium10
  • Merchant Words

Websites

Certification

Sposnored ads foundations certifications

Timeline

Senior Category Manager

Tinyyo India Support Private Limited
01.2024 - Current

Sposnored ads foundations certifications

08-2022

Team Leader in Digital Marketing

Fireball Technologies
03.2020 - 12.2023

Digital Marketing Analyst

Fireball Technologies
01.2019 - 03.2020

Bcom CA -

Avinashilingam University
01.2015 - 01.2018

HSE - undefined

Krishna Matric School

SSLC - undefined

Krishna Matric School

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Ashwini SenthilkumarAmazon Senior Category Manager