Ashwini Singh

Project 1: Roadmap For Leading Luxury OEM’s Strategy

• Developed strategies and future outlook for domestic market expansion for a luxury German OEM
• Liaison between EY and OEM stakeholders, creating a comprehensive BODs C-suite presentation
• Led workshops focused on the rapidly growing market, identifying and exploring various growth opportunities, and competition performance for luxury vehicles within the Indian market

Project 2: Vehicle Leasing Strategy, Go-To-Market Planning

• Developed a go-to-market plan for the largest Korean OEMs' in-house vehicle leasing business
• Conducted market analysis to estimate the 10 Yr demand for India’s vehicle leasing sector
• Identified 50+ vehicle leasing customers in domestic market creating additional sales of 50K cars
• Drafted a business case for generating additional revenue of ~ $90 million & ~ 74k additional sales
• Recommended ~6 products for market entry post analyzing competitor’s product offerings & position
• Estimated domestic leasing market for building: 10-year forecast for EV, luxury, & operating lease

Project 3: Implementation Of Fleet Marketplace Via ONDC

• Developed a fleet marketplace platform leveraging the ONDC network for a Japanese OEM
• Created a 5-year roadmap for the generation of $200 million in ride-hailing domestic market
• Conducted ethnographic research with ~1,000 respondents mapping key expectations & pain points
• Identified & prioritized 7 launch domestic locations using balanced scorecard and strategic matrices
• Onboarded 6/10 targeted buyer apps to support projected growth from 1.6M to 29 Mn rides in 5 yrs

Achievements

• Awarded Business Extraordinaire for delivering high-quality work and adding value to all stakeholders

• Comprehensive reporting of the Premium/luxury PCR tyre segment market trend for Vredestein
• Identified offering & positioning of competition on profiling network & stakeholders’ profitability
• Analysed & benchmarked ATL, BTL & Campaign strategies of competitors marketing initiatives
• Examined market gaps & entry barriers, suggested methods for brand positioning & marketing
• Administered 50+ dealer interviews to examine KPI’s, diagnose sales funnel & dealer profitability
• Formulated 15+ ideas honing 7P metrics to build brand presence and market positioning
• Conducted primary research of over 60 customers across the NCR region, analyzing the market for the premium tire market segment
• Comprehensive reporting and building a go-to-market strategy for the premium PCR tire segment

• Dashboard Designing using VBA for tracking of revenue & business aspects for monitoring
• Constructed ‘Business plan’ & ‘Strat plan’, forecasting segment wise 5 year growth for a BU
• Generated $19 million for 2019, an increase of 11% on a year-on-year basis for a business unit
• Handled 30+ accounts & performed white space analysis for segmenting & targeting new customer
• Recovered $42k on account of material recovery & strategic analysis of global market metal price
• Reduced AR from 16% to 7%, provided measures to control the dues based on payment cycle
• Gained $23k by recommending cost optimisation measures of a BU by operation vs price analysis
• Boosted profit by $18,000 by initiating the first export business for the firm with a 2W OEM
• Standardised business report generation with SAP ensuring unified data flow across business units
• Developed 7+ dashboards using VBA for tracking business metric & automated report generation

Achievements

• Received a Letter of Recommendation for team manager for the Soft skills and individualism quality
• Successful implementation of BW report, ensuring time reduction and uniform data
• Received a Letter of Recommendation for the analytical skill in business development & client handling performance