Ashwini Tayade
Digital Marketing Professional
Dombivli east
Summary
Content and Digital Marketing professional with 5 years of experience in content moderation, content analysis, content strategy, and digital marketing operations, including website development, social media, SEO, content planning, and campaign execution. Strong analytical and compliance-focused background with a data-driven approach to improving content performance and audience engagement.
Overview
5
5
years of professional experience
3
3
Languages
Work History
Content Collaborator
Clover Infotech Pvt Ltd
08.2024 - 10.2024
- Client: ICICI Lombard GIC
- 1. Manage content trackers to ensure accurate and up-to-date information.
- 2. Facilitate collaborations between different teams to streamline content creation and delivery processes.
- 3. Coordinate with team members to gather requirements and provide necessary support for content-related tasks.
- 4. Assist in organizing meetings, preparing agendas, and documenting meeting minutes.
- 5. Communicate effectively with team members to ensure smooth workflow and timely delivery of content.
- 6. Assist in basic administrative tasks as required.
- 7. Handled official WhatsApp channel
- 8. Content planning, creation, scheduling for WhatsApp channel
- 9. Content creation for promoting ICICI Lombard’s Chatbot Ria.
- 10. Email communication content planning
- 11. Policy Kit designing and planning content
Content Strategy Expert
Mohalla Tech Private Limited, ShareChat
03.2022 - 08.2024
- A. Content Strategist:
- 1. Developed and implemented content Strategies across multiple platforms to enhance brand visibility and engagement.
- 2. Analyzed performance metrics to refine content approaches and achieve KPIs.
- 3. Collaborated with cross functional teams to create cohesive content plans and marketing campaigns.
- B. Community Manager:
- 1. Managed and grew online communities, ensuring active engagement and user satisfaction.
- 2. Developed and executed community building strategies, leading to 63% increase in Community engagement.
- C. Social Media Manager:
- 1. Oversaw social media operations, including content creation, scheduling and analytics.
- Implemented social media campaigns that resulted in 72% increase in followers and engagement rates.
- D. Live Audio Platform Specialist:
- 1. Managed live audio content, ensuring smooth delivery and high quality experiences.
- 2. Collaborated with content creators and technical teams to resolve issues and enhance platform functionality.
Intern - Content Operations
Mohalla Tech Private Limited, ShareChat
12.2021 - 03.2022
- As content operation associate handled a range of tasks aimed at ensuring smooth functioning of the platform.
- Key responsibilities including: Data analysis, content moderation, user support, process improvement, collaboration with teams, process improvement.
Operations Representative
Concentrix Daksh
12.2019 - 05.2021
- Content analyst
- 1. Monitoring user generated content to ensure compliance with community guidelines, reviewing and taking appropriate action on reported content and maintaining a safe and inclusive environment.
- 2. Resolved user issues and escalated concerns as needed, maintaining a high standard of content quality.
Education
Bachelor of Science - Computer Science
G. H. Raisoni College of Engineering And Management
Wagholi Pune 04.2001 -
Skills
- Strategic content planning
- Social Media Management
- Community Engagement
- Content creation & Moderation
- Data analysis & performance metrics
- Live audio & video management
- Cross functional collaboration
- Content planning
- Communications analysis
- Skilled in utilizing 15 AI Tools
Timeline
Content Collaborator
Clover Infotech Pvt Ltd
08.2024 - 10.2024
Content Strategy Expert
Mohalla Tech Private Limited, ShareChat
03.2022 - 08.2024
Intern - Content Operations
Mohalla Tech Private Limited, ShareChat
12.2021 - 03.2022
Operations Representative
Concentrix Daksh
12.2019 - 05.2021
Bachelor of Science - Computer Science
G. H. Raisoni College of Engineering And Management
04.2001 -