Ashwini Tayade

Led digital content strategy and execution for social media, website, and paid promotions, improving brand reach and lead engagement.

Designed and executed marketing calendars aligned with Indian festivals and seasonal trends.

Created high-performing social media creatives, reels, banners, ad copies, and posters using AI-powered tools.

Built and optimized the company website using WordPress CMS with SEO best practices, increasing organic visibility.

Designed WhatsApp marketing campaigns & automation templates to drive customer engagement and lead nurturing.

Delivered end-to-end brand identity design across digital and print.

• Client: ICICI Lombard GIC
• 1. Manage content trackers to ensure accurate and up-to-date information.
• 2. Facilitate collaborations between different teams to streamline content creation and delivery processes.
• 3. Coordinate with team members to gather requirements and provide necessary support for content-related tasks.
• 4. Assist in organizing meetings, preparing agendas, and documenting meeting minutes.
• 5. Communicate effectively with team members to ensure smooth workflow and timely delivery of content.
• 6. Assist in basic administrative tasks as required.
• 7. Handled official WhatsApp channel
• 8. Content planning, creation, scheduling for WhatsApp channel
• 9. Content creation for promoting ICICI Lombard’s Chatbot Ria.
• 10. Email communication content planning
• 11. Policy Kit designing and planning content

• A. Content Strategist:
• 1. Developed and implemented content Strategies across multiple platforms to enhance brand visibility and engagement.
• 2. Analyzed performance metrics to refine content approaches and achieve KPIs.
• 3. Collaborated with cross functional teams to create cohesive content plans and marketing campaigns.
• B. Community Manager:
• 1. Managed and grew online communities, ensuring active engagement and user satisfaction.
• 2. Developed and executed community building strategies, leading to 63% increase in Community engagement.
• C. Social Media Manager:
• 1. Oversaw social media operations, including content creation, scheduling and analytics.
• Implemented social media campaigns that resulted in 72% increase in followers and engagement rates.
• D. Live Audio Platform Specialist:
• 1. Managed live audio content, ensuring smooth delivery and high quality experiences.
• 2. Collaborated with content creators and technical teams to resolve issues and enhance platform functionality.

• As content operation associate handled a range of tasks aimed at ensuring smooth functioning of the platform.
• Key responsibilities including: Data analysis, content moderation, user support, process improvement, collaboration with teams, process improvement.

• Content analyst
• 1. Monitoring user generated content to ensure compliance with community guidelines, reviewing and taking appropriate action on reported content and maintaining a safe and inclusive environment.
• 2. Resolved user issues and escalated concerns as needed, maintaining a high standard of content quality.