Ashwin Venkatesh

• Proficient in Technology leadership, architecture, building great teams, strategy planning, project management, client/partner management and budget planning etc.
• Strong technical leadership skills with experience in managing customer, vendor and teams .
• Strong problem solving & technical skills, learnability of New Technology and evangelization
• Proven abilities and Insightful experience in project management activities including project scoping,estimation, planning, risk management, finalization of specifications, change and risk management and resource administration in multiple projects within budgets and execution timelines.
• Crafting technology strategic vision, roadmap and leading data teams to deliver creative solutions leveraging OnPrem , Cloud & open-source technologies
• Developed and implemented data management systems on the GCP platform to ensure data accuracy, completeness, and consistency across multiple systems and data sources.
• Managed and led a team of data analysts in data acquisition, data cleansing, and data analysis activities.
• Conducted data analysis and developed actionable insights using GCP technologies such as BigQuery, Dataflow, Dataproc, and other data analysis tools.
• Ensured adherence to data governance policies and procedures on the GCP platform.
• Developed and maintained data quality control processes using Pub/Sub and performed data quality audits regularly.
• Collaborated with cross-functional teams to understand their data requirements and provide guidance on data-related issues on the GCP platform.
• Developed and implemented data management systems on the Azure platform to ensure data accuracy, completeness, and consistency across multiple systems and data sources.
• Managed and led a team of data analysts in data acquisition, data cleansing, and data analysis activities.
• Conducted data analysis and developed actionable insights using Azure Synapse Analytics, Azure Databricks, and other data analysis tools.
• Ensured adherence to data governance policies and procedures on the Azure platform.
• Developed and maintained data quality control processes using Azure Stream Analytics and performed data quality audits regularly.
• Collaborated with cross-functional teams to understand their data requirements and provide guidance on data-related issues on the Azure platform.
• Streaming technologies, enterprise integration, and data warehousing solutions both on-premise and cloud
  Cloud Migration to modernize data estates /data strategies
• Involved in Creating strategy solution providing
  inputs via optimization modeling for Variable
  Marketing (European markets)
• Involved in Creating strategy solution providing
  inputs via optimization modeling for Variable
  Marketing (European markets).
• Generated detailed studies on potential third-party data handling solutions, verifying compliance with internal needs and stakeholder requirements
• Developed marketing strategy to evaluate interaction between variable marketing, fixed marketing and combined effect
• Budget Estimation for Campaigns based on Buy rate and mix calculation

Travel to Germany on business trip to implement data stream for Variable marketing for all ford nameplate in Europe

Accomplishments:
CUSTOMER DATA PLATFORM (CDP) :
involved in building a CDP platform
A single universal Customer 360 database replacing multiple separate team databases
Significant deduplication of records for greater accuracy in reaching customers

Ability to create flexible predictive modeling accounting for customer experiences

Achievements:
Nominated for FORD AP Presidential Award 2017.
TOP Achiever for year 2017.

Certification :

Advance Data Analytics- GITAA Pvt. Ltd.

• As part of 1 year development program to establish Analytics team for Intelligent customer Insights team in Chennai
• Worked alongside team members and leaders to identify analytical requirements and collect information to meet customer and project demands.
• Utilized data to enhance business development, marketing and other areas.
• Worked closely with US team to develop integration efforts between the teams
• Developed Conquest Model on Experian Database ~ 96 Million Customers to create new business opportunities
• Developed marketing strategy to evaluate interaction between variable marketing, fixed marketing and combined effect
• Worked rigorously with Impala 2.8.x for executing ad-hoc queries
• Written Hive queries to transform data for further downstream processing
  
  

· Deputed to Ford Motor company from MARCH-2011 to AUGUST 2018.

· Streamlined acquisition of reporting requirements and specifications to disseminate across multiple business lines and IT support teams.

Worked with

· Implementation team to ensure a smooth transition from the design to the implementation phase

· Development, Test, Documentation and Product Management Teams to deliver high quality products and services

Designed & developed:

· Managing various projects from requirements gathering and scope preparation to project closure

· Directed all software design, architecture, and programming.

· Established and maintained key relationships with business stakeholders

· to promote future opportunities.

· Reviewed project requirements to identify customer expectations and number of resources needed to meet goals.

· Identified opportunities for process improvements that resulted in decrease in support calls as well maintaining 96% SLA.

· Implemented unit and integration testing protocols to consistently deliver high quality, functional features with minimal defects.

· Collected information by meeting with database architects and administrators to determine client system limitations for capacity and load for data processing projects.

· Moved development life cycle rapidly through initial prototyping to enterprise-quality testing and final implementation by using Agile methodologies.

· Directed the planning for each sprint, as well as post-sprint reviews and retrospectives.

Achievement:

Awarded Employee of the Quarter.

Got AP Team of year award from (FORD MOTOR COMPANY).

· Creation of Technical Design Document for the reports and universes.

· Providing the Development Support for the application.

· Providing functional knowledge to team members.

· Reviewing components that are to be delivered to the client.

· Worked on the Central Management console for the access rights.

· Developed Universe using Designer module in Business Objects.

· Developed the highly summarized dash boards using Xcelsius and created the real time dash boards using QAAWS and BI Widgets.

· Created Business Object Voyager workspace with SAP BW cubes and Microsoft OLAP cubes as the data source.

· Created users, groups and categories and developed the Voyager workspace for multi- dimensional analysis.

· Initial analysis and estimation phases.

· Requirement gathering from end user and SME of application.

· Providing Feasibility, ID & Access on initial Phase.

· Understanding existing business logic used in existing system and provide suitable solution to support and transform logic in application layer.

· Design level for new analytical report which was scope of POC.

· Providing the viable solution Technical and functional issues raised.

· Created Analytics and Dashboard using performance manager to enable executive track progress and compare current and historical performance against established target.