Mohammad Asif
Sales & Marketing Leader | Telecom & OTT Specialist
Mohali
Summary
Accomplished Sales and Marketing Leader with over 15 years of experience driving growth in Telecom, SaaS, and OTT industries. Proven expertise in managing P&L for INR 60+ crore, launching enterprise solutions (CPaaS, SaaS), and leading high-impact marketing strategies. Adept at building strategic partnerships, optimizing customer acquisition, and delivering measurable results. Currently leading D2C and B2B marketing initiatives at PlayboxTV, India’s 4th largest OTT aggregator.
Overview
19
19
years of professional experience
3
3
Languages
Work History
Head of Marketing and Business Development
PlayboxTV (Next Trillion Technologies Pvt. Ltd.)
09.2024 - Current
- Spearhead D2C marketing strategies for India’s 4th largest OTT aggregator, offering 30+ platforms, 400+ live channels, and 50,000+ movies/web shows.
- Drive B2B customer acquisition and strategic partnerships to expand market share.
- Oversee marketing for PlayboxTV One, an Android TV box transforming standard TVs into smart TVs.
- Develop and execute data-driven campaigns to boost app downloads, engagement, and revenue.
- Implemented data-driven decision-making processes to guide innovative marketing strategies
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Managed trade show presence, maximizing exposure through eye-catching booth designs and engaging presentations.
Product Management & Business Operations
Connect Broadband (Quadrant Televentures Limited)
05.2014 - 08.2024
- Managed the full lifecycle of FTTH services, aligning product strategies with market demands to enhance customer satisfaction and market share.
- Delivered enterprise-grade solutions, including ILL, PRI, Data & Voice Architecture, CPaaS, and SaaS.
- Built strategic partnerships with OTT providers to offer bundled services, driving customer value.
- Led presales initiatives for enterprise solutions such as Bulk SMS, Cloud Telephony, and WhatsApp Business API.
- Expanded the client base by developing targeted marketing campaigns tailored to specific segments within the market.
- Developed innovative product strategies that resulted in increased market share and customer satisfaction.
- Led cross-functional teams to ensure successful product launches and timely delivery of key features.
Manager – Business & Product Development
Mogae Digital Private Limited
05.2013 - 05.2014
- Launched new products in collaboration with operators like TATA and Aircel, serving as the Single Point of Contact (SPOC).
- Identified and pursued new business opportunities, driving revenue growth.
- Managed multi-operator product portfolios and implemented growth strategies.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Streamlined project delivery processes, significantly reducing time to market for new product launches.
Assistant Manager – VAS & Data Marketing
Aircel (Dishnet Wireless Limited)
05.2010 - 04.2013
- Launched VAS products and data recharge options, increasing customer engagement and revenue.
- Executed promotional campaigns to enhance acquisition and retention efforts.
- Collaborated with partners and internal teams to ensure seamless service delivery.
- Increased overall sales performance with strong product promotion and upselling techniques.
- Collaborated with cross-functional teams to develop new initiatives for enhancing customer experience and driving business growth.
Executive Marketing – VAS & Business Analyst
Vodafone (Vodafone Essar South Ltd.)
03.2008 - 05.2010
- Led acquisition campaigns to increase VAS penetration and ARPU.
- Managed content partnerships and ensured timely data updates.
- Conducted subscriber segmentation to optimize retention strategies.
- Increased revenue opportunities by analyzing sales data and identifying underperforming areas for targeted improvement.
Executive – Handset Sales
Reliance Communications Ltd.
05.2006 - 03.2008
- Managed handset and E-recharge sales for the South Delhi region.
- Supervised customer verification operations across Delhi & NCR.
- Increased consumer sales by developing and implementing effective sales strategies.
Education
MBA - Sales & Marketing
Sikkim Manipal University
04.2001 -
Bachelor of Arts -
Hemvati Nandan Bahuguna Garhwal University
04.2001 -
Skills
Telecom & OTT Solutions: FTTH, VAS, CPaaS, SaaS, Enterprise Architecture
Strategic Partnerships: OTT alliances, content bundling, and market expansion
Revenue Growth: P&L management, budgeting, and forecasting
Marketing Leadership: Campaign execution, brand positioning, and customer engagement
Customer Retention: Segmentation, loyalty programs, and churn reduction
Team Leadership: Cross-functional collaboration and performance optimization
Accomplishments
- Increased customer retention by 20% through targeted marketing initiatives.
- Expanded PlayboxTV One sales by 30% in competitive markets.
- Achieved 25% revenue growth through innovative bundled service packages and SaaS solutions.
- Strengthened market presence in Himachal, Haryana, and Punjab through targeted segmentation.
- Enhanced enterprise client engagement with tailored CPaaS solutions, improving communication efficiency.
Timeline
Head of Marketing and Business Development
PlayboxTV (Next Trillion Technologies Pvt. Ltd.)
09.2024 - Current
Product Management & Business Operations
Connect Broadband (Quadrant Televentures Limited)
05.2014 - 08.2024
Manager – Business & Product Development
Mogae Digital Private Limited
05.2013 - 05.2014
Assistant Manager – VAS & Data Marketing
Aircel (Dishnet Wireless Limited)
05.2010 - 04.2013
Executive Marketing – VAS & Business Analyst
Vodafone (Vodafone Essar South Ltd.)
03.2008 - 05.2010
Executive – Handset Sales
Reliance Communications Ltd.
05.2006 - 03.2008
MBA - Sales & Marketing
Sikkim Manipal University
04.2001 -
Bachelor of Arts -
Hemvati Nandan Bahuguna Garhwal University
04.2001 -