Asif Yusuf
Kochi
Summary
Dedicated public servant with background in engineering, business administration and public management driven by a steadfast belief in the power of continuous learning for personal and professional development. I have passion in areas of development economics, tribal welfare, business dynamics and cooperative economics. As a member of Indian Administrative service, I am so grateful for the opportunities I am getting to serve the society, particularly its underprivileged sections. For me, the true measure of success lies in the satisfaction of knowing that my efforts are making a positive difference, whatever small it may be in the lives of those who need it the most
Overview
13
13
years of professional experience
Work History
Director of Dairy Development Department & Registrar of Dairy Cooperatives
Government of Kerala
06.2023 - Current
- Head of the department with the objective of sustaining and developing dairy sector and function as registrar of cooperatives in dairy sector
- Implemented 'Ease of Doing Dairying' initiative with the goal of streamlining and simplifying regulations within the dairy sector
- Successfully implemented '12 hour milking interval' project in the state with objective of ensuring gap between morning and evening milking in cattle is at least 12 hours for increased milk quality and quantity.
Managing Director
Kerala Cooperative Milk Marketing Federation
09.2022 - Current
- Managing the 3 tier milk cooperatives which collects milk from ten lakh dairy farmers of the state and professionally run the dairy business ensuring good returns to the farmers.
- The responsibility involves managing 14 dairy plants and two cattle feed plants in the state and involves taking strategic decisions on production, operations and marketing while maintaining the cooperative principles
Executive Director, Kudumbashree (State Poverty Eradication Mission)
Kudumbashree
11.2023 - 01.2024
- Head the state poverty eradication mission known by the name Kudumbashree which work based on women community network model for livelihood generation and women empowerment
District Development Commissioner
Government of Kerala
Kollam
10.2020 - 09.2022
- To head the district development plan preparation involving local government bodies and implementation of priority projects in the district
- Successfully prepared comprehensive development plan for Munroe Island which was facing environmental issues due to frequent tidal flooding based on the community sourced solutions with the help of technical support from state planning board and special task force from Netherlands.
- Successfully set up a makeshift covid hospital with 500 beds equipped with oxygen facilities within a 7-day timeframe, utilizing oxygen as a byproduct from a metal industry to address the sudden surge of COVID patients in the state requiring oxygen support during the second wave of covid in 2020 in India
Sub Collector & Sub Divisional Magistrate
District Administration Kannur
12.2018 - 10.2020
- Head the sub division in the district with responsibility of land administration, law & order, Executive magistrate, conducting elections and as presiding officer of senior citizens maintenance tribunal
- Successfully lead the rescue and relief activities during the 2019 Kerala Floods and the district team in managing Covid outbreak by overseeing 24*7 working of Covid-19 War Room, availability of hospital beds, oxygen, enforcing the Covid-19 protocols including containment and micro-containment zones, airport surveillance and vaccination drive.
Managing Director, Aralam Farming Corporation Kerala Ltd
Aralam farming corporation Kerala Ltd
Aralam
02.2019 - 01.2020
- Run the 3500 acre farming company producing cashew nut, coconut, coca and rubber with objective to give wage employment to the tribal families in the Aralam tribal resettlemnet area
- Introduced apiculture and large scale cattle rearing in selected blocks of the farm for dairy and meat purpose resulting in enhanced income for the workers and increase in the turnover of the company
Sub Collector & Sub Divisional Magistrate
District Administration Palakkad
10.2018 - 12.2018
- Head the sub division in the district with responsibility of land administration, law & order, Executive magistrate, conducting elections, presiding officer of senior citizens maintenance tribunal
- Successfully headed the task force for redistribution of land to tribal settlers in Nelliyamapathy village and conducted Kalpatty Kart festival successfully in 2018 which involved huge crowd management.
Assistant Secretary to Govt of India, Ministry of Drinking Water & Sanitation
Government of India
07.2018 - 10.2018
- Member in formulating technical guidelines for the ‘Jal jeevan mission’ project which aimed at giving house hold tap water connection to every household in the country on a community owned and run model
Assistant Collector
District Administration Kannur
04.2017 - 07.2018
- Responsibility of land administration and Tribal development
- Successfully brought together the handloom cooperatives in the district under a new brand “Cannloom” with new branding, marketing and distribution strategies resulting in the revival of the sector
- Implemented a community farming model with Neighborhood (NHG) framework in Aralam tribal settlement which proved to be a successful model and was replicated in other districts
Assistant Systems Engineer
Tata Consultancy Services
12.2010 - 04.2011
- Maintenance and testing of database and backend support to banking and insurance clients in USA
Education
Master of Arts - Public Management
Jawaharlal Nehru University
New Delhi, India06-2018
Master of Business Administration (MBA) - Marketing
Alliance University
Bangalore, India12-2013
Bachelor of Technology (B.Tech)- Engineering - Applied Electronics & Instrumentation
College of Engineering Trivandrum
Kerala, India04-2010
Personal Information
- Father's Name: Yusuf KK
- Mother's Name: Beevi Yusuf
- Date of Birth: 08/27/1988
- Nationality: Indian
Accomplishments
- Indian Administrative service (IAS) Professional Course from Lal Bahadur Shastri National Academy of Administration, Mussorie, India
- Online course Evidence for Policy Design (EPoD) by Harvard Kennedy School of Government.
- Course on basic understanding of Public private Partnership and its operation from Indian Institute of Management Kozhikode, India
- Course on Capacity Building Programme on Project Management from Institute of Management Kolkata, India
- Short course in Film Appreciation by Film & Television Institute of India
- Workshop on “understanding the evolution of dairy cooperatives in India” conducted by National board on dairy development, Anand, India
- W20 (official G20 engagement group focused on gender equity) session on "Women-led Sustainable Development through Dairy Cooperatives in Gujarat, India
Dissertation and publications
- Impact of online marketing on Handloom Products: Special reference to brand ‘Cannloom’
- Editor in Chief of Ksheerapadam monthly magazine (Magazine on dairy sector in state of Kerala for farmers)
Languages
- English
- Malayalam
- Hindi
Awards and Achievements
- Akshat Gupta Memorial Silver Medal for best dissertation work from Lal Bahadur Shastri National Academy of Administration, Mussorie, India for the work 'Impact of online marketing on Handloom Products: Special Reference to brand ‘Cannloom’
- SEEM national energy management award instituted by the Society of Energy Engineers and Managers (SEEM) in 2023 for work done in Milma (Milk federation, Kerala)
- National energy management & conservation award from Government of India 2023 for work done in Milma (Milk federation, Kerala)
- “Best cooperative enterprise in Milk sector Award” by News18 network in 2022
- Silver Awards at Digital India Awards in the category 'Digital Initiatives at Grassroots Level’ for Ksheerashree portal developed for end to end service delivery to dairy farmers through online mode
- Kerala state E Governance award in 2017 for ‘CollectorKNR’ project
- Award for” Best community farming model in Tribal area” from Department of Agriculture, Government of Kerala in 2019
Extracurricular Activities
- Sports Enthusiast: Actively involved in football, cricket, and interested in Formula 1 racing.
- Cultural Exploration: Interested in exploring various cultures, cuisines, and art forms.
- Community Service: Passionate about conducting motivational sessions for underprivileged sections of society like tribal communities, Organizing sessions on mental health for students, Participates in regular door step delivery of essential services for senior citizens and differently abled people
Timeline
Executive Director, Kudumbashree (State Poverty Eradication Mission)
Kudumbashree
11.2023 - 01.2024
Director of Dairy Development Department & Registrar of Dairy Cooperatives
Government of Kerala
06.2023 - Current
Managing Director
Kerala Cooperative Milk Marketing Federation
09.2022 - Current
District Development Commissioner
Government of Kerala
10.2020 - 09.2022
Managing Director, Aralam Farming Corporation Kerala Ltd
Aralam farming corporation Kerala Ltd
02.2019 - 01.2020
Sub Collector & Sub Divisional Magistrate
District Administration Kannur
12.2018 - 10.2020
Sub Collector & Sub Divisional Magistrate
District Administration Palakkad
10.2018 - 12.2018
Assistant Secretary to Govt of India, Ministry of Drinking Water & Sanitation
Government of India
07.2018 - 10.2018
Assistant Collector
District Administration Kannur
04.2017 - 07.2018
Assistant Systems Engineer
Tata Consultancy Services
12.2010 - 04.2011
Master of Arts - Public Management
Jawaharlal Nehru University
Master of Business Administration (MBA) - Marketing
Alliance University
Bachelor of Technology (B.Tech)- Engineering - Applied Electronics & Instrumentation
College of Engineering Trivandrum
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