Asim Aftab

• Build product marketing strategy, conduct research, position and draft messaging to create a behavior shift in workforce engagement and the up-skilling process to improve adoption rate. - >50% growth in digital consumption in 2020 & 25%
  more in Q1-2021.
• Managed E2E development and marketing of a product (Employee recognition app) from strategy, research, positioning and messaging that effectively positioned IBM as a learning ambassador among the workforce. Got 150K+ downloads since
  Oct'20 till now and resulted in cost saving of approx. $20K -$50K.
• Planned and managed product campaign internally, strategized and supervised on-location launch events and made the #stillsomuchtolearn viral on LinkedIn, which resulted in getting 100K+ visits to the website and create a behavior shift towards a growth mindset.
• Conducted user research, created persona based segments and implemented targeted marketing strategies that resulted in bringing up IBM employee rating on Glassdoor.

Product Manager role

• I owned design and end-to-end management of internal web-based dashboard and other productivity enhancement web apps for client services metrics and Employee administration internally for IBM use that resulted in more than 2000 man hours & 50 FTE saving per year, approximately.

Product Marketing role

• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies that resulted in 100% employee transition to the product within a year at 5 locations.
• Managed product development lifecycle from conception to release and handled positioning and messaging as well resulting in 100% adoption of the 3 apps in a year.

• Managed a skilled team of 6 automation specialists for 3 years
• Kept projects on schedule by managing deadlines and adjusting workflows as needed
• Collaborated with project owners and team members to set ambitious but achievable goals
• Coordinated presentations for customers and project members detailing project scope, progress and results, keeping all entities well-informed of milestones and goals