Asim Khan
Associate Consultant
Summary
Consultant utilizing quantitative analysis tools to investigate problems thoroughly before developing comprehensive solutions, tailored specifically to each individual business need. Excels at presenting complex information in easy-to-digest format, allowing clients to make informed decisions quickly.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Associate Consultant
ZS Associate
07.2021 - Current
- Led projects in the beyond healthcare sector for two different markets, utilizing Market Mix Modeling to estimate promotional response, optimize budgets to maximize returns on promotional investments, and recommending effective tactics for enhancing brand awareness and driving sales through the analysis of promotional response curves.
- Product ownership and Implementation of hybrid orchestration and semi-automation for dynamic targeting of healthcare providers (HCPs) through promotional channels. This empowered marketers to define the next best action (NBA) for HCP journeys and automate the targeting process.
- Led multiple projects for budget optimization and estimated promotional response using Market mix modeling techniques. Provided strategic recommendations for improving brand awareness and engagement of healthcare providers (HCPs) across four distinct brands. Utilized market mix modeling to generate insights for future promotions, focusing on ROI maximization and market capture goals.
- Led strategic planning efforts for a client across diverse global markets. Focused on driving HCP Intelligence and Omnichannel Engagement, resulting in comprehensive KPI tracking and future capability roadmap recommendations.
- Business ownership and Validation of reporting dashboards for social media engagement activities, specifically for sales and marketing of pharmaceutical products. Ensured accurate tracking and effective visualization for informed decision-making.
Consultant-Data Strategy & Democratisation
KANTAR
10.2019 - 06.2021
- Provided impactful solutions to a major FMCG company across global markets and diverse products. Utilized Market Mix Modeling techniques to analyze drivers and KPIs influencing Sales and Market Share (%MS).
- Employed data-driven storytelling and Exploratory Data Analysis (EDA) to comprehend and address client problem statements effectively.
- Successfully delivered 5 projects spanning 3 different markets, enhancing insights for 5 distinct products. Formulated investment strategies encompassing Digital and Media Campaigns, Promotions, Pricing Optimization, and Distribution strategies across regions and channels.
- Facilitated client realization of 2% - 7% volume growth and an average value growth of $13M per product using predictive modeling solutions aligned with diverse market drivers.
- Orchestrated end-to-end delivery of an in-house Visualizer and Analytical tool using survey data on global eating occasions for a prominent Food Manufacturing Company.
- Led various project aspects including tracking, requirements gathering, data collection, mapping, Proof of Concept (POC) creation, and delivery. Managed deliverables across multiple tool releases, incorporating Use Cases, Mock-ups, and User Guides.
Application Development Analyst
Accenture
05.2017 - 10.2019
- Managed ETL testing for a high-volume data load (1 million+ rows), ensuring seamless data migration from source to target using Informatica Prepared test requirements, cases, and performed data validation.
- Test Data Fulfillment: Provided essential test data based on diverse Business Requirements, catering to requests from multiple teams for various projects in subsequent releases, ensuring effective testing processes.
- Business Requirement Testing: Collaborated with Business Analysts to gather requirements, meticulously prepared comprehensive test cases, and executed thorough testing, involving intricate analysis, calculations, and formula verification for application robustness.
Education
Bachelor Of Technology - Electrical Engineering
KIIT University
06.2013 - 04.2017
Skills
Business Consulting
Market Mix Modeling
Consultancy and advisory
Strategic planning
Project Management
Analysis & Evaluation
Team Leadership & Development
Planning and execution
Market Analysis
Product Owner
Business Requirement Analysis
User Stories
Storyboarding
R
Microsoft Office
Python
Power BI
IBM SPSS
SQL
Additional Information
- Honors & Awards , JUNE 2019 Ace Award - Accenture
Timeline
Associate Consultant
ZS Associate
07.2021 - Current
Consultant-Data Strategy & Democratisation
KANTAR
10.2019 - 06.2021
Application Development Analyst
Accenture
05.2017 - 10.2019
Bachelor Of Technology - Electrical Engineering
KIIT University
06.2013 - 04.2017