Asim Pal
Senior Marketing Manager
Kolkata,West Bengal
Summary
Seasoned marketing professional with over 16 years of progressive experience driving brand strategy, integrated campaigns, and revenue growth across FMCG, consumer electronics, ceramics, and lifestyle sectors. Proven expertise in ATL/BTL/digital marketing, go-to-market strategy, performance marketing, and cross-functional team leadership. Adept at translating business objectives into impactful marketing outcomes through data-driven decision-making and creative execution.
Overview
16
16
years of professional experience
3
3
Languages
Work History
Senior Manager - Brand Marketing
OneHorn
10.2025 - Current
- Led the complete rebranding of OneHorn - overseeing brand identity refresh, market repositioning, messaging strategy, and rollout across all touchpoints.
- Developing and executing integrated brand and product marketing strategies aligned with business objectives and market trends.
- Driving GTM strategies for new product launches, schemes, and loyalty programs in collaboration with cross-functional teams.
- Leading ATL/BTL marketing initiatives including trade campaigns, retail visibility, showroom branding, and regional activations.
- Managing media planning and buying across TV, radio, print, and digital; collaborating with media and PR agencies to drive brand awareness.
- Leading performance marketing (Google Ads, Meta, YouTube) focused on CPL, CPA, and ROAS optimisation.
- Spearheading international market strategy - adapting brand messaging, identifying global opportunities, and executing campaigns for international audiences.
- Driving rural marketing initiatives - developing region-specific strategies, ground-level activations, and distribution-led brand building in Tier 3/4 markets.
- Managing full-cycle marketing budgeting - forecasting, allocation, vendor negotiation, execution, and reconciliation.
- Supervising internal teams and external partners to ensure on-time execution and quality delivery across all channels.
Manager - Marketing
Sugar Cosmetics
11.2021 - 10.2025
- Developed and executed integrated brand and product marketing strategies aligned with business objectives and market trends.
- Applied the 4P marketing framework to position products, plan distribution, drive pricing strategies, and maximise promotional impact.
- Designed and implemented GTM strategies for new product launches, schemes, and loyalty programs with cross-functional teams.
- Led ATL/BTL marketing initiatives including trade campaigns, retail visibility, showroom branding, and regional activations.
- Managed media planning and buying across TV, radio, print, and digital; collaborated with media and PR agencies to drive awareness.
- Led performance marketing (Google Ads, Meta, YouTube) focused on CPL, CPA, and ROAS optimisation.
- Utilised Google Analytics, Meta Ads Manager, and Data Studio for data-driven insights, A/B testing, and reporting.
- Managed full-cycle marketing budgeting - forecasting, allocation, vendor negotiation, execution, and reconciliation.
- Conducted market research, consumer insight studies, and competitor analysis to refine positioning and messaging.
- Supervised internal teams and external partners to ensure on-time execution and quality delivery across all channels.
- Vellvett Lifestyle Pvt. Ltd.
Marketing Manager
Kutchina
05.2019 - 09.2021
- Developed and rolled out brand- and product-wise trade input strategies to enhance market presence and retail performance.
- Planned and executed brand promotions across Digital, BTL, and ATL channels with innovative, region-specific activations.
- Led ATL activities - media planning, buying, and ad execution (TV, radio, print) in coordination with agencies and media houses.
- Spearheaded digital marketing campaigns (Google Ads, SEO/SEM, paid social) and e-commerce product display management.
- Launched sales schemes, loyalty programs, and partner promotions in sync with corporate strategy.
- Supervised and mentored the marketing team to ensure timely execution and strategic alignment of campaigns.
- Bajoria Entertainment Pvt. Ltd.
Assistant Manager - Marketing
AGL Tiles
11.2017 - 05.2019
- Planned and executed brand promotion activities across retail, digital, and outdoor platforms with innovative concepts.
- Managed digital marketing initiatives including Google Ads, SEO/SEM, paid social media, and website content updates.
- Executed retail and dealership branding, showroom display setups, and outdoor promotional campaigns.
- Conducted media planning and buying for TV, radio, and print in collaboration with external partners.
- Converted retail dealers to exclusive business partners and supported the launch of new showrooms.
- Asian Granito India Limited
Executive - Marketing
Nordusk LED
12.2014 - 10.2017
- Led media planning and buying across TV, radio, and print; coordinated with advertising agencies for optimal reach.
- Executed innovative brand promotion activities including ATL & BTL activations and regional rollouts.
- Managed end-to-end event planning including brand activations, product premieres, and on-ground logistics.
- Planned and executed digital marketing campaigns across Google Ads, SEO, SEM, paid social, and website management.
- Karuna Greentech Pvt. Ltd.
Executive - Marketing
Country Club India Ltd.
01.2011 - 12.2014
- Managed end-to-end marketing and event operations, including ATL & BTL activities for brand visibility and engagement.
- Played a key role in the complete rebranding of Country Club Ltd., ensuring refreshed identity and market repositioning.
- Led client and agency acquisition strategies, building strong relationships to support business growth.
- Planned and executed monthly sales drives to support lead generation and revenue growth.
Education
MBA - Marketing
Sikkim Manipal University
01.2015
Bachelor of Arts (BA) - undefined
Calcutta University
01.2012
Higher Secondary (HS) - undefined
W.B.C.H.S.E.
01.2009
Secondary (10th) - undefined
W.B.B.S.E.
01.2007
Skills
- Brand Strategy & Development
- Integrated Marketing (ATL BTL Digital)
- Go-to-Market & Product Launch Strategy
- Retail & Trade Marketing Execution
- Media Planning, Buying & Paid Media
- Performance Marketing & ROI Optimisation
- Influencer & PR Strategy
- POSM & Visual Merchandising
- Rebranding & Market Repositioning
- Vendor & Stakeholder Management
- Creative & Packaging Development
- B2B Marketing & Channel Partner Activation
- Event & Activation Strategy
- Digital Growth & Engagement Campaigns
Websites
Languages
English
Hindi
Bengali
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Manager - Brand Marketing
OneHorn
10.2025 - Current
Manager - Marketing
Sugar Cosmetics
11.2021 - 10.2025
Marketing Manager
Kutchina
05.2019 - 09.2021
Assistant Manager - Marketing
AGL Tiles
11.2017 - 05.2019
Executive - Marketing
Nordusk LED
12.2014 - 10.2017
Executive - Marketing
Country Club India Ltd.
01.2011 - 12.2014
MBA - Marketing
Sikkim Manipal University
Bachelor of Arts (BA) - undefined
Calcutta University
Higher Secondary (HS) - undefined
W.B.C.H.S.E.
Secondary (10th) - undefined
W.B.B.S.E.