ASIM USMANI
Regional Manager (OOH Media)
Lucknow
Summary
Accomplished brand marketer with experience in branding and advertising, specializing in target marketing and executing campaigns. Skilled in program delivery and implementing long-term strategies to enhance company publicity. Known for facilitating teams, pioneering processes, and driving businesses to success. Adept at interacting with top management, advertising agencies, and other verticals to penetrate competitive markets and achieve business objectives through innovative branding solutions. Proficient in cost controls, budgeting, and utilizing multimedia strategies across various platforms.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Regional Manager (OOH Media Business)
Royal Advertising Corp.
02.2024 - Current
- Handling key client accounts and thereafter managing team for execution and servicing of outdoor campaigns.
- Involved in media buying and selling with vendors across Uttar Pradesh, Andhra Pradesh, Telangana, Jammu and Rajasthan.
- Furthermore also involved in implementation of marketing plans to grow and sustain sales volume and revenue across multiple platforms for advertisement and other promotional activities.
- Effectively executed the development of new media billboards and gantries in Uttar Pradesh limits in major cities like Lucknow & Gorakhpur.
- Identified clients and rendered outdoor media services to them. Also started looking for sales growth opportunities in hoarding/billboard media space selling for outdoor advertisement, under ongoing market challenges.
Brand Manager
Gallantt Ispat Ltd.
12.2022 - 01.2024
- Company Overview: (TMT Bars & Cement Industry)
- Created offline marketing & promotional strategies using outdoor advertisement, radio campaigns and newspaper ads to increase overall sales volume through strategic marketing campaigns and brand positioning.
- Trained in penetrating competitive markets and meeting aggressive business objectives with unique branding solutions; familiar with cost controls, budgeting, and multimedia strategies.
- Coordination with Sales & Marketing team with respect to requirements for events and other promotional campaigns & ground activities.
- Oversaw and successfully developed strategic marketing and promotional plans for new segment roll-outs of Cement product.
- Conducted market research studies at dealer & retailer level with competitive analysis to evaluate current market trends which also helped in managing several campaigns and ground promotional activities in more targeted and effective way.
- Managed other monthly branding affairs and events through zone wise credential distribution, advertising materials, and Point-of-Purchase marketing material distribution.
- (TMT Bars & Cement Industry)
Regional Manager
Selvel Media Services Pvt. Ltd.
04.2021 - 06.2022
- I have expertise in multi facets of advertising including outdoor advertising, event advertising, mall advertising, retail branding, in shop branding and airport advertising.
- 6 years’ leading sales experience with a proven track record growing revenue and met given annual sales target in which revenue graph of my region increased by more than 35%.
- Also I increased media share in different cities by developing new media display options of billboard and LED screen.
- Significant sales experience with media marketing products and focused on the local business.
- Led a team of 20 members across branches in different cities through media modeling and sales technique of team through coaching, role-playing and in field sales calls with consultative customer- centric approach.
Area Manager
Selvel Media Services Pvt. Ltd.
01.2021 - 03.2021
- I have met marketing and sales financial objectives by forecasting sales volumes of media space selling for advertising & promotion, revenues and expenses like revenue exceeded more than 40% over expenses for 2 consecutive quarters.
- Rest I was also gave my inputs in preparation of the annual sales budget; variances and their by initiated corrective actions.
- Worked directly with sales team including Account Executives, Sales Specialists, Account Managers, and Account Coordinators to provide leadership in the development and closing of sales opportunities, track record of monthly billing figure with map to directly drive revenue.
Branch Manager
Selvel Media Services Pvt. Ltd.
08.2019 - 12.2020
- Managed and developed marketing activities for several government and corporate clients for more.
- Increased the overall productivity of the branch by developing new billboard media at 45 new locations in 3 different cities, implementing relevant employee training, budgeting effectively, and capturing growth opportunities.
- Manage daily operations, client servicing and finance activities media sales channel productivity.
- Assist in preparing the commercial proposals and closing the deal directly with client.
Assistant Sales Manager
Selvel Media Services Pvt. Ltd.
08.2018 - 07.2019
- Effectively executed the media sales and marketing plans to grow and sustain sales volume and revenue across multiple platforms for advertisement and other promotional activities.
- Collaborated with marketing and operations departments to manage opportunity segments of advertisement and other promotional measures like event management, mall activity and LED van activity.
Sr. Sales Executive
Sigma Trade Wings LLP.
08.2016 - 07.2018
- Identified sales growth opportunities in hoarding/billboard media space selling for outdoor advertisement, as well as market challenges, and work with sales representatives to develop and implement innovative action plans.
- Executed several event campaign among which an event of Indian Forest Department was backed by first prize in exhibition and I was also awarded Star of the Month for successfully managing the whole event.
- Utilized customer, market, and segment insights to bring new information through cold calls and followed clients in lieu of media product selling to promote their brand.
Education
MBA - Marketing & Finance
Integral University
Lucknow, U.P. 01.2014 - 01.2016
BA - Economics (Honors)
Aligarh Muslim University
Aligarh, U.P. 01.2010 - 01.2013
Intermediate - undefined
ICSE Board
High School - undefined
ICSE Board
Skills
Sales and marketing strategies
Operational management
Business development and planning
Sales expertise
Brand development
Websites
Certification
Certification in Digital Marketing, 6 months, 2022, DIGITREND Institute of Digital Marketing, Lucknow, U.P., India
Personal Information
- Father's Name: Sabihul Hasan Usmani
- Mother's Name: Shaheen Usmani
- Date of Birth: 02/20/91
- Gender: Male
- Marital Status: Married
Timeline
Regional Manager (OOH Media Business)
Royal Advertising Corp.
02.2024 - Current
Brand Manager
Gallantt Ispat Ltd.
12.2022 - 01.2024
Regional Manager
Selvel Media Services Pvt. Ltd.
04.2021 - 06.2022
Area Manager
Selvel Media Services Pvt. Ltd.
01.2021 - 03.2021
Branch Manager
Selvel Media Services Pvt. Ltd.
08.2019 - 12.2020
Assistant Sales Manager
Selvel Media Services Pvt. Ltd.
08.2018 - 07.2019
Sr. Sales Executive
Sigma Trade Wings LLP.
08.2016 - 07.2018
MBA - Marketing & Finance
Integral University
01.2014 - 01.2016
BA - Economics (Honors)
Aligarh Muslim University
01.2010 - 01.2013
Intermediate - undefined
ICSE Board
High School - undefined
ICSE Board
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