ASIM Kumar DAS

• Spearheading B2B lead generation across the BFSI, BPO, IT, and SaaS sectors in regions including North America, Latin America, and India.
• Identifying and engaging key decision-makers (CIOs, CTOs, CISOs, Heads of Compliance, and Founders) using LinkedIn Sales Navigator, Apollo, SalesQL, and other tools.
• Driving targeted outbound campaigns via LinkedIn, cold calling, and email outreach for wAnywhere’s AI-powered workforce productivity and compliance solutions.
• Collaborating with marketing and product teams to align messaging around productivity analytics, remote team monitoring, and data compliance.
• Managing the pipeline using PipeDrive CRM; analyzing metrics like open rate, response rate, and conversions to optimize strategy.
• Leading a small team with defined KRAs to ensure consistent SQL delivery and campaign performance.

Key Responsibilities:

• Identified and nurtured high-quality leads through LinkedIn, databases, and platforms like Upwork.
• Created personalized outreach messages and email campaigns to engage prospects.
• Managed inbound leads with timely follow-ups and CRM updates.
• Tracked campaign performance using analytics to improve strategy and efficiency.
• Collaborated closely with sales and marketing teams for alignment and lead conversion.
• I monitored Upwork for relevant projects, crafted tailored proposals, and communicated with clients.

Key Responsibilities:

• Led lead generation across international and domestic markets (APAC, MEA, North America, Europe, and Africa).
• Conducted outreach to key personas: Heads of Customer Service, CX, Contact Centers, Operations, and Call Centers.
• Generated, nurtured, and qualified leads; set appointments for BDMs, SDRs.
• Targeted cluster-based accounts: Strategic, Large, Fast-Moving, SME-Funded, Traditional, and SMBs.
• Managed CRM (Salesforce); profiled and processed leads based on account clusters.
• Segmented and maintained lead databases effectively.
• Acted as the first point of contact for outbound leads and inbound interest.
• Researched key verticals: BFSI, BPO, Retail, and E-Commerce across APAC, Africa, North America, and Europe.
• Supported marketing strategy development and planning.
• Executed cold-calling campaigns in the APAC region for lead qualification.
• Scheduled meetings, and ensured a seamless handoff to the sales team.

• Research various portals like Angel, LinkedIn, Indeed, We Work Remotely, Remote OK, and GitHub to find the right prospects and leads.
• I am researching Project Hiring (such as mobile development - tech iOS) from various portals based on the IT company's services.
• Generating leads based on IT service specialization (Full-Stack, MEAN-Stack, MERN Stack, Front-end, Platforms, Mobile Development, DevOps, AI, ML, Blockchain, Database).
• Generating high-quality leads, i.e., Verified by the Sales Team, focusing on the long-term project, which brings good revenue.
• Development and management of the marketing plans and strategies, following the target industry and domain (ME, Europe, Scandinavia, North America).
• Identify and develop relationships with corporate clients.

• Email marketing execution and planning activity, market research, maintaining database, and developing international marketing strategy.
• Building a client and prospect database.
• Preparing Audit Report & (SEO Keywords Suggestion, Keywords, SEO Audit) Proposal.
• Verifying emails.
• B2B lead generation regions in North America and Europe by email marketing campaigns.
• Building C-level person contact leads, such as company, position, LinkedIn, email, and contact.
• Data Validation.
• Cold-calling prospects that are generated by external sources of leads.
• Email Marketing & Pitching the Right Prospect through MailChimp, SendGrid, and SendinBlue.
• Cold calling in the APAC domain based on digital marketing services and qualifying the leads.

• Research the worldwide market to identify potential prospects for global corporate events, such as conferences, exhibitions, expos, and summits.
• Maintain the database of companies in the CRM, like Bitrix24.
• Contact the prospects via email, LinkedIn, and support the sales lifecycle, including lead qualification, pre-sales support, and a successful transition to direct sales.
• Email and LinkedIn marketing to a defined set of target prospect accounts, and generating a fixed amount of qualified leads per week in international markets (Latin America, Asia-Pacific, and EMEA regions).
• Client follow-ups and coordination, closures of sales for revenue generation, and payments follow-up.