ASIM MOHIUDDIN SHAH
E-Commerce , Trade Marketing
Dubai
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 7 years of professional experience to take on dynamic new role in a new Organization. Currently Working as a Marketing Executive at Cool & Cool (ABC international ltd), FMCG company which caters to Mother & Baby, hygiene, homecare and beauty category with expertise in E-commerce marketplace, go to market strategy, marketing campaigns, branding, Market research, Social & Digital Marketing, and Data analysis.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
4
4
Languages
Work History
MARKETING SPECIALIST
Cool & Cool, ABC International ltd
Dubai
03.2020 - Current
- Responsible for improving the share of online sell out, brand visibility and other KPIs through collaboration with E-commerce channel partners.
- Responsible for creating and optimizing Amazon advertisement campaigns to increase visibility and return on Ad spend that helps increase the overall sell out.
- Prepare and analyzing MIS report per brand per category and highlight the key findings/insight and future actions to the management to improve the performance and sell out.
- Act as a digital custodian to ensure that the brands are well represented across all marketplace and partner platforms by making sure best in class availability (catalog listing) & visibility with all key E- Retailers through online e-merchandising, digital advertising (including Amazon advertisement).
- Responsible for total P&L ownership, driving strategic recommendations & owning the overall budget management including regular analysis of marketing expenses for
- E-retailers.
- Formulate annual marketing plan and execute a strong promotional calendar online across all E-retailers to achieve business goals and targets.
- Integrate Media in E-commerce to drive awareness about launches, new Campaigns & Promotions on brands across marketplaces.
- Coordinating with internal stake holders like Logistics, finance team to ensure smooth operations of business and product availability on all marketplaces.
- Responsible for branding and ATL activities of our brands by partnering with external stakeholders through collaborations.
- Preparing sales and brand presentations for the monthly meetings and for client meetings.
- Increased overall sales through E-retailers by 400% in a year by streamlining the business on marketplaces.
- Working closely with design team to prepare the creatives for all promotional campaigns while ensuring the designs are inline with the brand guidelines.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Increased efficiency and maximized savings by negotiating vendor contracts.
- Increased business growth outcomes by effectively collaborating with sales, service and financial departments.
- Identified appropriate marketing channels and target customers for campaigns.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Monitored trends in social media, industry and competitive landscape to create new material.
- Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
- Partnered with graphics team to prepare, design, implement and measure success of campaigns.
Assistant Cluster Relationship Manager Credit Life
PNB MetLife India Insurance Co. Ltd
J&K
03.2018 - 12.2019
- Maintain relationship with bank and business partners to procure business through channel sales managers and insurance managers posted at respective branches thereby achieving business targets.
- Responsibility of performing and monitoring different promotional activities in almost fifteen bank branches to increase the sales in my cluster.
- Client acquisition & business development by direct/indirect sales.
- Relationship Management with Bank Assurance & Business Partners (BA-BP) such as J&K Bank Ltd.
- Procure business through Channel sales officers and insurance managers posted at respective branches.
- Looking after insurance targets of 15 branches.
- Meeting FYP targets.
- Exceeded goals through effective task prioritization and great work ethic.
- Managed team of employees, overseeing hiring, training, and professional growth of employees.
- Developed team communications and information for meetings.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Delivered services to customer locations within specific timeframes.
- Developed and maintained courteous and effective working relationships.
- Increased customer satisfaction by resolving issues.
Senior Correspondent
Kashmir Reader - Daily Newspaper
J&K
08.2015 - 03.2018
- Responsibility for coordinating the efforts of the reporting staff to investigate and cover stories from the districts in Northern region of Kashmir.
- Research possible story topics and interviewing people to gather related information and analysis.
- Writing and covering the daily stories & news in the conflict region Kashmir.
- Writing opinions and articles
- Met deadlines to provide relevant information quickly to staff and general public.
- Delivered content to broad audience by simplifying complex information.
- Disseminated news content through social media for better engagement with audiences and faster reporting.
- Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television or radio broadcast.
- Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Completed assigned pieces and developed independent stories.
- Established and maintained relationships with credible sources.
- Investigated crimes, disasters and tips.
- Fact-checked breaking news headlines by performing background research, contacting experts or witnesses and conferring with lawyers to comply with legal boundaries for sensitive stories.
Fund Raising Executive
Children International-India
NEW DELHI
11.2014 - 06.2015
- Organization is working for the educational upliftment of orphans, destitute and needy.
- Provide sponsored children with the opportunity to break the cycle of poverty and realize their full potential.
- Responsibility to identify donors such as individuals, businesses, charitable foundations, or other agencies for the purpose of gathering voluntary contributions of money or other resources.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Successfully maintained clean, valid driver's license and access to reliable transportation.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Prepared variety of different written communications, reports and documents.
- Developed team communications and information for meetings.
Education
Master of Arts - International Relations, Conflict resolution & peace building
Jamia Millia Islamia University
New Delhi 01.2012 - 01.2014
Bachelor of Arts - Arts
University of Kashmir
J&K 03.2009 - 11.2011
Skills
Communications management
Database Management
Digital marketing
Vendor relations
Strategic planning
Market Analysis
Proficient in Excel
Product Marketing
Sales Strategies
Campaign development
E- Commerce
Analytical Thinking
Market Research
Additional Information
NATIONALITY
IndianPASSPORT NO
J7212211
MARITAL STATUS
Single
DOB
14th September 1989
VISA STATUS
Employment Visa
LICENSE
Valid UAE & Indian LMV license
Accomplishments
- Responsible for successfully handling the co-branding projects with major brands in the United Arab Emirates like Sharaf DG, Ace & Radio FM.
- Responsible of handling & managing successfully the major events like Global Village in Dubai & Ajman Festival Village in Ajman.
- Awarded with the FAST START AWARD certificate of achievement by PNB MetLife on successful accomplishment of the qualifying criteria of ‘fast track’ within 2 months from the month of attending compliance & Sales training.
- Certificate of completion was awarded by PNB MetLife after successfully laid the foundation for career in insurance by completing the Insurance Manager Induction School – (IMIS) conducted from 21st September 2018 to 23rd September 2018 at Srinagar.
- Certificate of completion was awarded by PNB MetLife after successfully completed the foundation for the career in insurance by completing the Jumpstart Induction Training Program conducted from 1st November 2018 to 2nd November 2018 at its Srinagar office
Cool & Cool:-
PNB Metlife :-
Certification
Diploma in Urdu Language -National Council for the Promotion of Urdu Language Ministry of Human Resource Development, Govt. of India, J&K 2006-2007
Timeline
MARKETING SPECIALIST
Cool & Cool, ABC International ltd
03.2020 - Current
Assistant Cluster Relationship Manager Credit Life
PNB MetLife India Insurance Co. Ltd
03.2018 - 12.2019
Senior Correspondent
Kashmir Reader - Daily Newspaper
08.2015 - 03.2018
Fund Raising Executive
Children International-India
11.2014 - 06.2015
Master of Arts - International Relations, Conflict resolution & peace building
Jamia Millia Islamia University
01.2012 - 01.2014
Diploma in Computer Application and Multilingual D.T.P Sarv Saksharta Abhiyan (Govt.Regd .No.2074)E-2/254, Shastri Nagar Delhi, India 2011-2012
07-2011
Bachelor of Arts - Arts
University of Kashmir
03.2009 - 11.2011
Diploma in Urdu Language -National Council for the Promotion of Urdu Language Ministry of Human Resource Development, Govt. of India, J&K 2006-2007
05-2006