Asis Kumar Biswas
Rajkot
Summary
A rare blend of IIT & IIM Graduate with 43+ years of Global Institutional & Project Marketing expertise for 25+ Global Top Brands.
Expert Presenter of Management Topics & Industrial Marketing Strategies - USP Building Workshops for PG Level Students & Industries.
Consultant Advisory resource for Marketing Operations realignment & Rejig for 360 degree coverage.
Dynamic and results-oriented professional with extensive experience in business development within the construction industry. Expertise spans product applications, market analysis, and strategic B2B industrial marketing. Proven track record in navigating complex strategies, conducting market surveys, and managing corporate communications effectively. Skilled in mentoring sales and marketing teams, enhancing product lifecycle strategies, and implementing comprehensive marketing campaigns across referral, affiliate, traditional, and digital channels. Adept in content creation, product launch, and development, with a strong focus on life cycle costing and corporate management.
Overview
43
43
years of professional experience
Work History
Vice President -Marketing & Business Development
EPP Composites Pvt. Ltd.
Rajkot
01.2018 - Current
- Marketing Director for the company
- Global Head driving 10 Product Verticals
- Institutional, Retail, Domestic, Exports
- Corporate management, Training of Core Marketing Teams
- Policy Advocacy, Mar-com, Digital Marketing
- Working closely with the Managing Director, Reporting to Board
GM- Engineering Products
Suhail Bahwan Group Co
Muscat
01.2014 - 01.2018
- Profit Centre Head
- Pipeline products including design, selection of Pipelines and accessories
- 20 Global Top ranked Products & Manufacturers Represented for Oman Market
Dy.General Manager
Zawabi Group
Muscat
01.2002 - 01.2013
- Chief of Sales ,Business development & Operations.
- GCC & MENA Region Market
- Manufacturing and Sales of PVC, HDPE, Asbestos Cement, GRP Pipes and accessories for Oil& Gas, Water, Wastewater, Industrial, Infrastructure Segments for the GCC Countries
- Driven technical lead with Clients,Consultants,Principals.
- Board Member for Marketing & Exports in Zawabi Group
Business Head -Construction Segment
Caterpillar -TIL LIMITED
India
06.1981 - 01.2002
- Grown from Sales Engineer to Regional, National & then Corporate Head-21 Years
- 81-99 Served Material Handling Division.
- 99-2002 Served as Construction Business Head for Caterpillar Equipment Division.
- Driven Business thru 43 Branches -in India & Nepal, Bhutan ,Burma.
- Member of Co Management Quality Board
Education
PGCM - Management Science
Indian Institute of Management
Calcutta05-1986
B. Tech (Hons) - Agricultural Engineering
Indian Institute of Technology
Kharagpur, WB04-1981
Higher Secondary -
New Alipur Multipurpose School
Calcutta08-1975
Skills
- Business Development
- Construction Industry Products Applications FB Analysis
- Pipelines & Integrity ,Valves,Pumps
- B2B Industrial Marketing
- Strategy Navigation
- Gap Analyst
- Referral-Affiliate-Traditional-Digital Marketing
- Mentoring-Coaching Sales & Marketing
- Communication & Presentation
- Marcom
- Content Writing
- Product Launch
- Product Development
- Market Survey
- Life Cycle Costing
- Corporate Management
Specialist
BUSINESS DEVELOPMENT IN CONSTRUCTION INDUSTRY CLIENT-CONSULTANT CONTRACTOR DOMAIN / POLICY ADVOCACY / STRATEGY NAVIGATION / REFERRAL-AFFILIATE-TRADITIONAL-DIGITAL MARKETING / MENTORING-COACHING SALES & MARKETING FRONTEND & BACKEND TEAMS / GAP ANALYST & RECOURSE AGENT IN MARKETING & SALES SYSTEM / GLOBAL MARKETING & SALES EXPOSURE
Languages
Bengali
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Affiliations
- IIT Blue in Dramatics for being Governor IIT Gymkhana for Dramatics for 3 consecutive years
- Freedom of Hall -Patel Hall of Residence -IIT Kharagpur for all round extracurricular performance
- Honorary Member Oman Society of Engineers.
- Panel Member in MSME issues discussion by CII - 2022
Timeline
Vice President -Marketing & Business Development
EPP Composites Pvt. Ltd.
01.2018 - Current
GM- Engineering Products
Suhail Bahwan Group Co
01.2014 - 01.2018
Dy.General Manager
Zawabi Group
01.2002 - 01.2013
Business Head -Construction Segment
Caterpillar -TIL LIMITED
06.1981 - 01.2002
PGCM - Management Science
Indian Institute of Management
B. Tech (Hons) - Agricultural Engineering
Indian Institute of Technology
Higher Secondary -
New Alipur Multipurpose School
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