Asiya Ashraff
Bangalore
Summary
Reliable Manager demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments.
Overview
17
17
years of professional experience
Work History
Country Manager
Welsh Government
Mumbai
09.2013 - 12.2021
- Provided leadership in driving change initiatives within the country office by developing action plans and engaging employees in a positive manner.
- Managed day-to-day operations of the India office, including budgeting, forecasting, and staffing decisions.
- Engaged Companies through events, trade shows, webinars and other channels to build awareness about Wales.
- Developed and implemented country-specific strategies to promote Wales in India.
- Developed key performance indicators and monitored progress against targets to drive business results.
- Created promotional materials such as brochures, flyers and banners for use at events or exhibitions.
Senior Trade & Investment Adviser
Department of International Trade - United Kingdom
New Delhi
06.2007 - 08.2013
- Brokered and managed partnerships and corporate relations with corporates, industry associations, and governments eg: Tata Motors, Ricardo, High Tech Gears, BAE Systems and Rolls Royce, CII, FICCI etc
- Managed relations with the relevant Indian ministries like the Ministry of Commerce, Ministry of Heavy Industries etc
- Developed and executed business plans based on opportunities for British companies in the Indian market and influencing HQ for funding the same
- Prepared good quality bids and influenced stakeholders on the outcomes and results of all activities directly contributing to the strategic objectives of the British Government in India
- Lobbying with the Indian Government for British companies on market access issues that prohibit or adversely affect their businesses in the market
- Planned & coordinated in organising visit programmes for VIPs e.g.: the high profile visit of PM David Cameron with 6 cabinet Ministers and a senior business delegation that took place in July 2010; official visitors and business delegations including developing core programmes, organising meetings with top Government and industry contacts, preparing visit briefs etc
- Organised outreach events in second tier cities and industry clusters to facilitate business alliances
- Planned and coordinated networking events around various big ticket activities of the industry like Auto Expo and, Aero India.
Inward Investment Adviser
Department of International Trade - United Kingdom
Bangalore
03.2005 - 05.2007
- Attract, retain and add value to Indian Investment from North India into the UK
- Strategised on policy functions in terms of attracting Inward Investment into the UK.
Manager - Priority Circle
ICICI Prudential Insurance
Bangalore
- Focus on targeting High Networth Individuals for selling insurance, thereby providing them with differentiated services
- Recruitment of Insurance Advisors who in turn sell Insurance on behalf of the company
- Building, guiding and motivating a team of Insurance Advisors to achieve sales targets.
CRM - executive
Arvind Brands Limited
Bangalore
- Part of the Arrow Team, which designed, manufactured and marketed Arrow Apparel in India
- Management of Arrow Loyalty Programme, 'The Aristocracy', nationally
- Responsible for Direct Marketing Activities for Arrow such as individual store activity and promotions to increase membership
- Conceive the 'look' and implement annual brochures for the brand
- Responsible for Corporate Sales for Arrow.
Assistant Manager - Sales
ITC Hotels Limited
Bangalore
Education
Certificate - Public Policy Analysis
London School of Economics And Political Science
London11-2022
Master of Business Administration - International Business -
Griffith University
09.1999
Bachelor of Commerce - Honours -
St Francis College
06.1994
Skills
- Business Development
- International Relations
- Policy
- Government Relations
- Lobbying
- Strategic Planning
- Financial Management
- Public Relations
- Marketing
- Social Media Management
- Partnership Management
- Corporate Relations
- Business Planning
- Bid Preparation
- Stakeholder Management
- Market Access
- Relationship Building
- Networking
- Event Planning
Hobbies and Interests
- Crossfit - in the process of getting certified
- Trekking and Hiking
- Travel
- Reading
Affiliations
- Crossfit
- Podcasts
- Travel
- Trekking
- Skiing
- Reading
Languages
English
First Language
Hindi
Advanced (C1)
C1
References
References available upon request.
Timeline
Country Manager
Welsh Government
09.2013 - 12.2021
Senior Trade & Investment Adviser
Department of International Trade - United Kingdom
06.2007 - 08.2013
Inward Investment Adviser
Department of International Trade - United Kingdom
03.2005 - 05.2007
Manager - Priority Circle
ICICI Prudential Insurance
CRM - executive
Arvind Brands Limited
Assistant Manager - Sales
ITC Hotels Limited
Certificate - Public Policy Analysis
London School of Economics And Political Science
Master of Business Administration - International Business -
Griffith University
Bachelor of Commerce - Honours -
St Francis College
Similar Profiles
Cara JonesCara Jones
Facilities Assistant at Welsh Government - Vinci FacilitiesFacilities Assistant at Welsh Government - Vinci Facilities
Amor IdrissaAmor Idrissa
Brand Ambassador at Welsh government/INK BeveragesBrand Ambassador at Welsh government/INK Beverages
Dylan SouderDylan Souder
Laborer at Welsh and AssociatesLaborer at Welsh and Associates