Asmita Shinde Chavan
Seo Specialist
Thane
Summary
Knowledgeable SEO specialist with a strong background in enhancing online visibility and driving organic traffic. Skilled in executing social media strategies across various platforms, leveraging expertise in social media execution. Proficient in keyword research, on-page optimization, and technical SEO strategies to improve website performance. Utilizes analytical tools to identify and implement effective SEO tactics, resulting in improved search engine rankings and increased organic traffic through data-driven methods. Thorough team contributor with exceptional organizational capabilities, adept at handling multiple projects simultaneously while ensuring accuracy. Effective at prioritizing tasks and consistently meeting deadlines.
Overview
7
7
years of professional experience
3
3
Languages
Work History
SEO Specialist
Ugaoo
03.2022 - Current
- Conducted comprehensive keyword research for targeted content creation and optimization.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Performed thorough technical audits to identify issues impacting site performance and provided actionable recommendations for improvement.
- Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
- Increased conversions through strategic landing page optimizations, focusing on user intent and relevance.
- Work with content and marketing teams to drive SEO in content creation and content programming.
- Monitoring daily performance metrics with SEO tools such as Google analytics/Google Search Console to understand SEO strategy performance.
- Research and analyze competitor advertising links. Recommend changes to website & content architecture, linking and other factors to improve SEO positions for target keywords.
- Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
- Research high ranking or trending blogs in the industry & recommend it to the content team with content architecture.
- Regularly monitor & analyze linking on websites & optimize accordingly.
SEO Analyst & SMO Executive
Skovian Ventures (Digital Marketing Agency)
08.2019 - 02.2022
- Analyzed website performance using Google Analytics and other tools to identify areas requiring optimization efforts.
- Managed multiple social media accounts, driving engagement through creation of compelling content.
- Analyzed social media trends to optimize posting schedules and maximize audience engagement.
- Conducted thorough keyword research using industry-standard tools to identify high-potential phrases for content development.
- Increased search engine rankings for target keywords through on-page and off-page optimization techniques.
- Monitor daily performance metrics to understand SEO strategy performance.
- Analyzed competitor websites and online strategies, identifying opportunities for growth and improvement.
- Coordinated with content creators to optimize articles, blog posts, videos, infographics for maximum search visibility.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Provided clear and concise reports on SEO progress to stakeholders, including recommendations for future strategies and tactics to maintain a competitive edge in the digital landscape.
Digital Marketing Executive
Showflipper Entertainment & Production
08.2018 - 02.2019
- Helped clients develop website portals and social media pages to promote businesses.
- Created content strategies for digital media.
- Built, implemented and updated effective SEO strategies.
- Worked on SEO (On Page & Off Page) - Onpage - Keyword Research, Meta Title, Meta Description, Blog editing Wordpress.
- Off Page - Image Submission, Social Bookmarking, Classified Ad submissions, Guest Posting, Blog Commenting, PPT & PDF Submissions, Forum Submissions, Article Submissions.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
SEO Intern
FirstCry
05.2018 - 11.2018
- Article topic identification for India's largest parenting community website.
- Article content blueprint creation as per the SEO best practices.
- Content research and exploration.
Education
MBA - Digital Media & Communication Marketing
HNIMR College (Savitribai Phule Pune University)
Pune 04.2001 -
Bcom - Marketing
Sp College (Savitribai Phule Pune University)
Pune, India 04.2001 - 01.2018
Skills
Keyword analysis
Keyword optimization
E-commerce SEO
On-page optimization
Long-tail keywords
Schema markup
Guest blogging
Google analytics
Internal linking
Google search console
Technical SEO
Tools
- SEMrush
- Hubspot
- Ahrefs
- Google Trends
- Page speed insights
- Seo optimizer
- AI tools (Chatgpt, gemini)
- Backlink Checker
Extra-Curricular / Hobbies
- Worked as Volunteer in College Events.
- Zumba Enthusiast, gym.
Awards
- Best Performer Award, 2022, Miss Lazer Sharp Focus - Ugaoo: Awarded for bringing single-minded focus & determination to work & delivering quality results every time.
- Best Performer of the DM Team, 2019-2021, Skovian Ventures: Awarded for completing the targets and delivering to the clients on time.
- 1st prize in Management Games for Poster Presentation, 2018, MBA- HNIMR, Pune University.
Timeline
SEO Specialist
Ugaoo
03.2022 - Current
SEO Analyst & SMO Executive
Skovian Ventures (Digital Marketing Agency)
08.2019 - 02.2022
Digital Marketing Executive
Showflipper Entertainment & Production
08.2018 - 02.2019
SEO Intern
FirstCry
05.2018 - 11.2018
MBA - Digital Media & Communication Marketing
HNIMR College (Savitribai Phule Pune University)
04.2001 -
Bcom - Marketing
Sp College (Savitribai Phule Pune University)
04.2001 - 01.2018